Radio ads are much more personally relevant than ads in all other media (Source: Radio Ad Lab)
Radio has the human voice to convince
Host endorsements typically drive a 400% increase in response over non-endorsed spots.(Source: Robinson Radio Networks)
When Radio is included within a plan, it boosts brand recall and brand preference (Source: Radio Ad Lab)
Radio stations invented experiential marketing
Allows the opportunity for consumers to experience the product or provide "live" sampling opportunities, therefore increasing brand awareness and transactions
Radio helps drive traffic and interest in your brand
Radio can be used as a reminder medium to fight procrastination
It's close to the sale because it is mobile
Radio campaigns deliver a 49% ROI advantage over TV (increase in sales) (Source: Radio Ad Lab "Radio's ROI Advantage")
A Radio/Internet mixed plan showed greater impact in Website Visitation and Purchase Likelihood (Source: Radio Ad Lab - "Radio and the Internet: Powerful Complements for Advertisers")
Radio has a robust, loyal listenership database allowing for CRM initiatives, couponing, etc.
Radio Today combines Scarborough consumer data with Arbitron audience data.
