Do sales reps miss radio goals because they're pressure to sell digital advertising? And when it comes to digital, how much should they be expected to sell? We've often wondered that, too. We'll soon find out.
RAB has again teamed up with Borrell Associates, one of the leading local ad-tracking firms, to assess and benchmark the industry's digital sales efforts. We need your help. Borrell has been tracking digital revenue from thousands of local media companies since 2002 and will produce a special report for RAB members. The free report will benchmark ad revenues for the radio industry's digital ventures and will take a deep dive into how sales forces are tackling the opportunity.
Can you help us by participating in the survey? It takes less than 5 minutes. Results are confidential; participants will not be disclosed, nor will individual responses.
Please log-in to take the survey and post your responses. All participants receive the results and free registration to an Executive Summary Webinar February 20th at 10:00 AM Central. Plus one respondent will be drawn at random to win an iPad Mini. Winner will be notified by email and announced in Radio Sales Today.
For more information, contact John Potter at 614-888-0704 or firstname.lastname@example.org,
or Abby Sineni at Borrell Associates at 757-221-6641 or email@example.com.