CNA

• Ad to Sales Ratios
  Advertising Ratios & Budgets are based on data from government filings and published financial records. Three accounting measures are reviewed: Advertising Expenditures, Net Sales and Cost of Goods Sold.

• Articles On Demand
  Choose from more that 100,000 current articles clipped directly from industry trade journals and searchable by keyword. How to Use: Preparing for a client needs analysis, seeding accounts and when preparing a proposal.

• Broadcast Calendars

• Business Survey

This survey uses a three year average of US Department of Commerce data to show business trends for 40 key advertiser categories.

• Buy/Sell Terms

• CNA Questions
  RAB Sample Client Needs Analysis Questions.

• Instant Backgrounds
  Choose from more that 100,000 current articles clipped directly from industry trade journals and searchable by keyword. How to Use: Preparing for a client needs analysis, seeding accounts and when preparing a proposal.