RAB Member Benefits: 800-232-3131

RAB.com is best viewed with latest version of IE, Safari, Chrome or Firefox.

Home

Consumer and Category Insights


Hispanic Marketplace

 

The fastest-growing market in America, the U.S. Latino market is expected to reach $1.5 trillion in spending power within the next 10 years! In our special section devoted to this increasingly important consumer group, RAB showcases a number of excellent resources for buyers and sellers seeking to communicate with this unique market.

You may also request information on the Hispanic market -- including special runs from our Mediamark Research, Inc. (MRI) national consumer database by calling RAB's Member Response Team at 1-800-232-3131.


 
Latest Hispanic Articles

Below, find the 10 latest Articles on Demand articles. See the search options below to search the complete Articles on Demand library.

View

Title

Date

Source

View Percent distribution of home health care patients, ... 10/30/14  National Center for Health Statistics, 2013   IB  
View Surprise driver of holiday spending: Minorities 10/28/14  USA Today, 2014    
View Private school enrollment has declined during the first decade of the 21st century 10/27/14  U.S. Census Bureau - Social, Economic, and Housing Statistics Division, January 2013, 2014   The Pitch  
View A 2014 study by PricewaterhouseCoopers found that ... 10/24/14  Drug Store News, 2014   IB  
View According to a 2014 survey by Acosta Sales & Marke ... 10/23/14  Acosta Sales & Marketing, 2014   IB  
View Selling tips for reaching increasingly diverse Latino consumers 10/22/14  CSP Daily News, 2014   RST  
View How whites, blacks and Latinos follow news 10/08/14  Multicultural Retail 360, 2014    
View Marketers must go multicultural 10/08/14  Marketing Daily, 2014    
View Since 2007, the number of Hispanic-owned businesse ... 10/01/14  Geoscape, 2014   IB  
View Roughly $18 of every $25 spent on telephone servic ... 10/01/14  Geoscape, 2014   IB  
View Sixty-four percent of U.S. Hispanics prefer to ret ... 10/01/14  Geoscape, 2014   IB  
View Hispanic households spend more than $800 million a ... 10/01/14  Geoscape, 2014   IB  
View According to research by Technomic, consumers who ... 09/30/14  Technomic, 2014   IB  
View Mass market and club channels are high on Hispanic grocery lists 09/24/14  Engage: Hispanics, 2014    
View Macy's, Sherwin Williams, Target celebrate Hispanic heritage 09/22/14  Marketing Daily, 2014    
View Hispanic millennials and health care 09/10/14  Engage: Hispanics, 2014   RST  
View The elusive bicultural Latino audience 09/10/14  The Center for Media Research, 2014    
View The new power of millennial Hispanics 08/27/14  CNBC, 2014   RST  
View Adults 18+ who shopped at a discount department st ... 08/22/14  GfK MRI, 2013   IB  
View Adults 18+ who shopped a conventional department s ... 08/22/14  GfK MRI, 2013   IB  
View Ethnic make-up of the Millenial demographic: White ... 08/20/14  Experian Marketing Services, 2014   IB  
View Based on a 2014 report by Strategic Vision, auto b ... 08/19/14  Strategic Vision, 2014   IB  
View Based on a 2014 survey by Strategic Vision, the mo ... 08/19/14  Strategic Vision, 2014   IB  
View According to research by Nielsen, 73% of Whites an ... 08/18/14  Store Brands, 2014   IB  
View According to a 2014 study by Strategic Vision, ter ... 08/18/14  Strategic Vision, 2014   IB  
View According to research by the Selig Center for Econ ... 08/18/14  Selig Center for Economic Growth, 2013   IB  
View States with the largest Hispanic populations in 20 ... 08/18/14  Selig Center for Economic Growth, 2013   IB  
View Based on a study by the Selig Center for Economic ... 08/18/14  Selig Center for Economic Growth, 2013   IB  
View According to Nielsen Audio, each week radio reache ... 08/18/14  Nielsen Audio, 2014   IB  
View Males account for 53% of Hispanic radio listeners, ... 08/18/14  Nielsen Audio, 2014   IB  
View According to convenience store executives, who fre ... 08/18/14  Hispanic Retail 360, 2014   IB  
View Important Links 08/18/14  RAB, 2014   IB  
View As of mid-2013, the U.S. Hispanic population stood ... 08/18/14  Advertising Age, 2014   IB  
View States with the highest level of Hispanic buying p ... 08/15/14  Selig Center for Economic Growth, 2013   IB  
View A 2014 report by Technomic found that 43% of Hispa ... 08/15/14  Technomic, 2014   IB  
View According to a 2014 survey of Hispanic Millennials ... 08/15/14  Hispanic Retail 360, 2014   IB  
View A 2014 survey of Hispanic Millennials living in so ... 08/15/14  Hispanic Retail 360, 2014   IB  
View A 2014 survey by Packaged Facts determined that fr ... 08/15/14  Hispanic Retail 360, 2014   IB  
View A 2014 survey by Packaged Facts determined that fr ... 08/15/14  Packaged Facts, 2014   IB  
View According to Inmar's 2014 Shopper Behavior Study, ... 08/15/14  Hispanic Retail 360, 2014   IB  
View According to the National Association of Theatre O ... 08/15/14  National Association of Theatre Owners, 2014   IB  
View According to a 2014 report by Univision, Hispanics ... 08/15/14  Hispanic Retail 360, 2014   IB  
View A 2014 by Nielsen found that high-end cosmetics ar ... 08/15/14  Nielsen, 2014   IB  
View A 2014 National Grocers Association study conclude ... 08/15/14  National Grocers Association, 2014   IB  
View Regarding religious affiliation, how Hispanic adul ... 08/15/14  Pew Hispanic Center, 2014   IB  
View Among homes with children, 39% of Hispanic househo ... 08/15/14  Packaged Facts, 2014   IB  
View According to Nielsen research, Hispanic grocery sh ... 08/15/14  Hispanic Retail 360, 2014   IB  
View According to a study commissioned by Prudential Fi ... 08/15/14  Hispanic Retail 360, 2014   IB  
View A 2014 study by PricewaterhouseCoopers revealed th ... 08/15/14  Media Daily News, 2014   IB  
View Based on a report by the PwC Health Research Insti ... 08/15/14  Drug Store News, 2014   IB  
View A 2014 study by Cone Communications and Johnson & ... 08/15/14  Marketing Daily, 2014   IB  
View According to research by Univision, there is a 60% ... 08/15/14  Marketing Daily, 2014   IB  
View Auto sales by Hispanics increased 17% in 2013 (com ... 08/15/14  Automotive News, 2014   IB  
View According to the Selig Center for Economic Growth, ... 08/15/14  Selig Center for Economic Growth, 2013   IB  
View Advertising:

In 2013, U.S. Hispanic ...
08/15/14  Advertising Age, 2014   IB  
View Advertising:

The largest Hispanic s ...
08/15/14  Nielsen, 2014   IB  
View Advertising:

The top 10 advertisers ...
08/15/14  Advertising Age, 2014   IB  
View According to research by Experian Marketing Servic ... 08/15/14  Advertising Age, 2014   IB  
View Percentage of Hispanic computer owners who have pu ... 08/15/14  Experian Marketing Services, 2014   IB  
View Largest U.S. Hispanic ad agencies, according to 20 ... 08/15/14  Advertising Age, 2014   IB  
View According to Nielsen, Hispanics spend an average o ... 08/15/14  Nielsen, 2014   IB  
View According to Nielsen RADAR 120, March 2014, 67% of ... 08/15/14  Nielsen, 2014   IB  
View A 2014 study by Think Now found that Latino famili ... 08/15/14  Hispanic Retail 360, 2014   IB  
View Based on research by the Commonwealth Fund, as of ... 08/14/14  Commonwealth Fund, 2014   IB  
View With brands, Hispanics holding sway 08/13/14  CSP Daily News, 2014   RST  
View Adults 18+ who shopped any consumer electronics st ... 07/31/14  GfK MRI, 2013   IB  
View To win Hispanics, brands need customized strategies 07/30/14  Marketing Daily  RST  
View Hispanic millennials outspend non-Latinos in fashion 07/30/14  Hispanic Retail 360  RST  
View Adults 18+ who bought any sporting goods equipment ... 07/29/14  GfK MRI, 2013   IB  
View According to a Gallup survey, 69.6% of Asian adult ... 07/24/14  Gallup Poll, 2014   IB  
View Adults 18+ who saw a dentist in the past ... 07/24/14  GfK MRI, 2013   IB  
View Toyota plans to keep its grasp as leading automaker among Hispanics 07/23/14  Dallas Business Journal   
View Based on a 2014 survey by Technomic, percent of th ... 07/22/14  Technomic, Inc., 2014   IB  
View Adults 18+ who shopped at a convenience store from ... 07/21/14  GfK MRI, 2013   IB  
View Adults 18+ who shopped at either a Costco, Sam's C ... 07/14/14  GfK MRI, 2013   IB  
View A 2013 survey by The Media Audit found that among ... 07/14/14  The Media Audit, 2013   IB  
View Adults 18+ who consulted an online employment webs ... 07/08/14  GfK MRI, 2013   IB  
View Adults 18+ who acquired a savings account in ... 07/02/14  GfK MRI, 2013   IB  
View Adults 18+ who obtained any kind of checking ... 07/02/14  GfK MRI, 2013   IB  
View Census Report Provides Latest Age, Diversity Information 07/02/14    RST  
View Messages Relating to Family, Cultural Identity Resonate with Hispanic Consumers 07/02/14    RST  
View Adults 18+ who purchased any kind of fine jewelry ... 07/02/14  GfK MRI, 2013   IB  
View Adults 18+ who spent $750+ on fine jewelry purchas ... 07/02/14  GfK MRI, 2013   IB  
View Adults 18+ who drink any kind of distilled liquor, ... 06/27/14  GfK MRI, 2013   IB  
View Adults 18+ who drink any type of wine, by race: Wh ... 06/27/14  GfK MRI, 2013   IB  
View Adults 18+ who drank non-carbonated bottled w ... 06/27/14  GfK MRI, 2013   IB  
View Adults 18+ who consumed regular carbonated so ... 06/23/14  GfK MRI, 2013   IB  
View Adults 18+ who drank diet soft drinks in the past ... 06/23/14  GfK MRI, 2013   IB  
View Movie Business Recognizes the Importance of the Hispanic Audience 06/18/14    RST  
View Adults 18+ who drank any domestic beer in the ... 06/18/14  GfK MRI, 2013   IB  
View Adults 18+ who drank any imported beer in the ... 06/18/14  GfK MRI, 2013   IB  
View Adults 18+ who drank any craft beer in the last si ... 06/18/14  GfK MRI, 2013   IB  
View Adults 18+ whose households bought a central ... 06/13/14  GfK MRI, 2013   IB  
View Adults 18+ who purchased a room air conditioner in ... 06/13/14  GfK MRI, 2013   IB  
View Adults 18+ who bought a ceiling fan in the past ye ... 06/13/14  GfK MRI, 2013   IB  
View Adults 18+ who typically played golf once a month ... 06/11/14  GfK MRI, 2013   IB  
View Adults 18+ who bought any golf clubs in the past y ... 06/11/14  GfK MRI, 2013   IB  
View Hispanics Represent a Key Opportunity for Healthcare Providers 06/04/14    RST  
View Survey Ranks America's Favorite Grocery Brands 06/03/14    RST  
View Small Businesses Expected to Increase Tech Expenditures 06/03/14    RST  
View The number of Hispanic-owned restaurant businesses increased 80% 06/02/14  National Restaurant Association  The Pitch  
View Younger Generations, Hispanics Will Influence Country's Future Eating Habits 05/21/14    RST  
View Research Explores the Distinct Characteristics of Multicultural Consumers 05/21/14    RST  
View Automotive Brands Adapting to a More Diverse Market 05/21/14    RST  
View Adults 18+ who expect to sell a home within the ne ... 05/19/14  GfK MRI, 2013   IB  
View Adults 18+ who utilized a real estate agent to sel ... 05/19/14  GfK MRI, 2013   IB  
View Adults 18+ whose current residence was custom buil ... 05/19/14  GfK MRI, 2013   IB  
View Adults 18+ who expect to buy their first home in t ... 05/19/14  GfK MRI, 2013   IB  
View Homeownership rates in the U.S. at the end of 2013 ... 05/14/14  U.S. Census Bureau, 2014   IB  
View A 2013 survey by TraQline found that Hispanics are ... 05/12/14  TraQline, 2013   IB  
View According to a 2013 TraQline survey, when asked wh ... 05/12/14  TraQline, 2013   IB  
View Hispanic, African American Radio Audiences Reach Historic Highs 05/07/14    RST  
View Adults 18+ who hired an outside contractor for a h ... 05/02/14  GfK MRI, 2013   IB  
View Adults 18+ who shopped a major home retailer (Home ... 05/02/14  GfK MRI, 2013   IB  
View Adults 18+ who did their own home remodeling ... 05/02/14  GfK MRI, 2013   IB  
View Adults 18+ who have any type of auto insurance, by ... 04/28/14  GfK MRI, 2013   IB  
View Adults 18+ who acquired a new or different auto in ... 04/28/14  GfK MRI, 2013   IB  
View Adults 18+ who obtained some type of life insuranc ... 04/25/14  GfK MRI, 2013   IB  
View Adults 18+ who consulted the Yellow Pages for  ... 04/24/14  GfK MRI, 2013   IB  
View Adults 18+ whose most recent vehicle purchase was ... 04/23/14  GfK MRI, 2013   IB  
View Adults 18+ whose most recent vehicle purchase was ... 04/23/14  GfK MRI, 2013   IB  
View Adults 18+ whose most recent vehicle purchase was ... 04/23/14  GfK MRI, 2013   IB  
View NAHB Study Reveals Key Differences in Home Preferences Based on Race or Ethnicity 04/23/14    RST  
View 7UP Goes After Millennials/Hispanics Via EDM Event Sponsorships 04/14/14    RST  
View Adults 18+ who bought a bed frame and headboard in ... 04/11/14  GfK MRI, 2013   IB  
View Adults 18+ who bought any bedding/bath/linen produ ... 04/11/14  GfK MRI, 2013   IB  
View Adults 18+ who purchased any type of mattress/box ... 04/11/14  GfK MRI, 2013   IB  
View Morning Daypart Fuels Growth in Hispanic Radio Listening 04/10/14    RST  
View Hottest Ad Categories in 2014 04/09/14    RST  
View Hispanic Consumers Favor Japanese Vehicle Brands 04/03/14    RST  
View Adults 18+ who ordered fast food through home deli ... 04/03/14  GfK MRI, 2013   IB  
View Adults 18+ who ate fast food 9+ times in the past ... 04/03/14  GfK MRI, 2013   IB  
View Adults 18+ who dined in at a fast food restaurant ... 04/03/14  GfK MRI, 2013   IB  
View Adults 18+ who purchased take-out food at a fast f ... 04/03/14  GfK MRI, 2013   IB  
View Adults 18+ who stayed at any domestic hotel on a b ... 03/28/14  GfK MRI, 2013   IB  
View Adults 18+ who stayed at any domestic hotel in the ... 03/28/14  GfK MRI, 2013   IB  
View Adults 18+ who visited a theme park from 1-3 times ... 03/27/14  GfK MRI, 2013   IB  
View Adults 18+ who used a lawn maintenance service in ... 03/14/14  GfK MRI, 2013   IB  
View Adults 18+ who purchased any lawn & garden equ ... 03/14/14  GfK MRI, 2013   IB  
View Adults 18+ who bought any flowering plants, bulbs, ... 03/14/14  GfK MRI, 2013   IB  
View Adults 18+ who did any outdoor gardening activitie ... 03/14/14  GfK MRI, 2013   IB  
View Adults 18+ who visited fast casual or family dinin ... 03/14/14  GfK MRI, 2013   IB  
View Hispanics Like Shopping at 'Interesting' Stores 03/12/14    RST  
View Conference Highlights New Ideas, New Opportunities 03/07/14    RST  
View Adults 18+ who are very likely to buy a van or min ... 03/05/14  GfK MRI, 2013   IB  
View Adults 18+ who are very likely to buy a pickup wit ... 03/05/14  GfK MRI, 2013   IB  
View Adults 18+ who are very likely to buy an SUV withi ... 03/05/14  GfK MRI, 2013   IB  
View Adults 18+ who are very likely to buy any new vehi ... 02/25/14  GfK MRI, 2013   IB  
View Adults 18+ who purchased/leased any new domes ... 02/25/14  GfK MRI, 2013   IB  
View Adults 18+ who used any on-site tax preparation se ... 02/24/14  GfK MRI, 2013   IB  
View

According to a 2013 study by Marketdata Enterpr ...

02/14/14  Marketdata Enterprises, 2013   IB  
View Adults 18+ who are currently employing some type o ... 02/13/14  GfK MRI, 2013   IB  
View Adults 18+ who bought/leased any new imported vehi ... 02/03/14  GfK MRI, 2013   IB  
View

Adults 18+ who are very likely to buy any new v ...

02/03/14  GfK MRI, 2013   IB  
View According to the U.S. Bureau of Labor Statistics, 41% of painters are Hispanic 02/03/14  Home Channel News, October 2013, 2014   The Pitch  
View Top national/chain flooring retailers 02/03/14  , 2014   The Pitch  
View Adults 18+ who used a financial planner/advisor or ... 01/31/14  GfK MRI, 2013   IB  
View Adults 18+ who bought/sold any stocks, bonds or mu ... 01/31/14  GfK MRI, 2013   IB  
View Adults 18+ who rented a car for personal reas ... 01/13/14  GfK MRI, 2013   IB  
View Adults 18+ who rented a car in the previous year f ... 01/13/14  GfK MRI, 2013   IB  
View Adults 18+ who are "very likely" to buy a used veh ... 11/11/13  GfK MRI, 2013   IB  
View Adults 18+ whose household bought a central heatin ... 11/07/13  GfK MRI, 2013   IB  
View Racial and ethnic minorities had approximately 21% of all cosmetic procedures 11/04/13  American Society for Aesthetic Plastic Surgery, 2013   The Pitch  
View Adults 18+ who went to a general/family practition ... 11/01/13  GfK MRI, 2013   IB  
View

Distribution of hospital outpatient visits in 2 ...

10/04/13  National Center for Health Statistics, 2013   IB  
View

Distribution of emergency room visits in 2010 ( ...

09/30/13  National Center for Health Statistics, 2013   IB  
View Adults 18+ who recently scheduled any airline ... 09/25/13  GfK MRI, 2013   IB  
View Adults 18+ who recently scheduled any airline ... 09/25/13  GfK MRI, 2013   IB  
View About half of those consumers are non-white, multi-cultural consumers 09/02/13  Advertising Age 10/24/12, 2013   The Pitch  
View The most important thing to keep in mind is that every multicultural population has its unique issues 09/02/13  Advertising Age, 10/24/12, 2013   The Pitch  
View A survey conducted on behalf of CVS Caremark 09/02/13  Helena Foulkes, executive vice president and chief health care strategy and marketing officer at CVS Caremark, 2013   The Pitch  
View

Share of "frequent" moviego ...

08/22/13  Motion Picture Association of America, 2013   IB  
View

Based on research by the Motion Picture Associa ...

08/21/13  Motion Picture Association of America, 2013   IB  
View Trends impacting the Bakery industry 07/01/13  Modern Baker, Nielsen Perishables Group, Mintel and IDDBA, 2013   The Pitch  
View

A 2013 survey by the Urban Land Institute revea ...

06/28/13  Urban Land Institute, 2013   IB  
View

According to a 2013 survey by Technomic, four o ...

06/10/13  Technomic, Inc., 2013   IB  
View Based on a 2013 survey by Placed Insights, quick-s ... 06/04/13  Placed Insights, 2013   IB  
View A 2013 study by Univision Communications found tha ... 06/03/13  Nation's Restaurant News, 2013   IB  
View A 2013 Technomic study found that 49% of parents v ... 05/15/13  Technomic, Inc., 2013   IB  
View The “Live from Your Neighborhood” study also revealed 04/01/13  , 2013   The Pitch  
View Of the 758K Hairdressers, Hairstylists and Cosmetologists, 34% (or 260K) are self-employed 04/01/13  Professional Beauty Association (PBA), Economic Snapshot of the Salon Industry, June 2012, 2013   The Pitch  
View

Homeownership rates in the U.S. at the end of 2 ...

03/14/13  U.S. Census Bureau, 2013   IB  
View Minority dealers are adding import brands   Automotive News   RST  
View Study: Latinas over 25 are most frequent moviegoers   NBC News   


Important Research Links

The links below are some that we have found useful over the years. There may be other resources that you are using that you would like to share with RAB and our members. If you have suggestions, please e-mail them to RAB's Member Response team with the subject line RECOMMENDED LINKS. Shared knowledge will improve this Hispanic Marketplace section for all users.

Nielsen Audio is an international media and marketing research firm serving Radio, cable, out-of-home and online Radio industries. Recent studies of primary interest for the African American market are:



Cinco de Mayo

  • Kaboose
    Cinco de Mayo celebrates the victory of the historical battle of 1862 between Mexico and France. This holiday is a symbol of Mexican pride and unity and includes great festivities. This website features history, spoecial recipes, games and more, celebrating this important holiday.



  • Wikipedia
    Learn all about Cinco de Mayo on Wikipedia.



  • Promotions
    Cinco de Mayo Fiesta KFAI 90.3 Minneapolis/ 106.7 St. Paul
    Features six blocks of live music and authentic food, Lowrider Car Show, Children's Area, Cinco Sports Zone, Community Wellness Village, Cinco de Mayo Fiesta Parade, People's Choice Salsa Tasting Contest, Photo Contest, History Area, and craft vendors.

    Cinco De Mayo Celebrations and Events in and Around Los Angeles
    Live acts, booths, food, vendors, and plenty of radio promotions. Admission is free.

    Cinco de Mayo at the coast KTCB 89.5 Tillamook Coast Community Radio  
    The Pacific City Cinco de Mayo Festival kicked off at the Kiawanda Community Center with a presentation on ancient Mexican civilizations.   Authentic Mexican feast at 2:00 pm, music and dancing 3-6pm.  Evening festivities continued with “Sambafeat.”

    Thousands Celebrate Cinco de Mayo with Radio Lobo KYQQ FM
    5th Annual Cinco de Mayo celebration at Sedgwick County ZooLive entertainment from Calibre Pesado, Paraiso De Durango and Andariego; authentic Mexican food; and family-friendly activities throughout the day.

    Cinco de Mayo Celebration at Texas Stadium KLNO (Univision)
    More than 150,000 people, the largest crowd in the event's history, came early and stayed late to celebrate their Hispanic heritage in style at the 30th annual Cinco de Mayo festival at Texas Stadium.  Entertainment from six stages including musical performances from national and international artists; carnival rides and food; exhibits; and family entertainment. This year in the Corral, a community stage featured many young children in traditional costume performing Ballet Folklorico and as mariachis.

    Cinco de Mayo Radio Lazer 102.9FM
    Featuring 20 Mexican music bands, carnival rides, games, and health information.  Bands include: Banda Pequenos Musical, Duelo and Liberacion.

    Univision Radio New Mexico, Inc. Announces 2006 Cinco de Mayo Celebration
    Numerous booths exhibiting authentic foods, arts and local businesses and organizations offering information, service and products.  The Rodeo and Jaripeo will start at 11:30 a.m. until 2:30 p.m.  There will also be non-stop live music starting at 1 p.m. with Los Sierreños de Sinaloa, Tino y su Banda Joven, Los Jerchiz, Desastre Musical and Grupo Zafiro. 

    Radio station owner plans Cinco de Mayo event Radio Caramba
    High-profile Mexican entertainers to perform at the event, including Alicia Villarreal and the bands Climax and Jaguares. The event also will include the Miss Kansas City Latina pageant. The event's sponsors include Superior Automotive Group, Bank of America, McDonald's Corp. and Time Warner Cable, MacDonald said.

    Radio Station Celebrates Cinco de Mayor WRAL 101.5
    Radio station held “cinco de Mayor” day on Cinco de Mayo.  Contestants paid money for a chance to dunk the Mayor in dunking booth.  All donations went to Duke Children’s Hospital.



Special Reports


Edison Media Research
Edison Media Research, a leader in opinion and marketing research for broadcasters, advertisers and marketers offers insights into Hispanic listeners' relationship to Country Music Radio and other topics at http://www.edisonresearch.com.

Hispanic Diarykeeper Language Report for Fall 2008
The Hispanic Diarykeeper Language Report, available only via Arbitron's Web site, provides information about the language orientation of the Hispanic in-tab sample in the quarterly Radio Market Reports (RMR) for Hispanic-controlled Metros. (Hispanic-controlled Metros have a Persons 12+ estimated population that is at least 10 percent Hispanic, or a Persons 12+ Hispanic population of at least 75,000.)

Pew Hispanic Center
Pew Hispanic Center was founded in 2001 as a nonpartisan research organization supported by The Pew Charitable Trusts. Its mission is to improve understanding of the U.S. Hispanic population and to chronicle Latinos' growing impact on the entire nation. Research covers demography, economics, education, identity, immigration, labor and politics, as well as the impact of remittances sent home by Latino immigrants.

Scarborough Research
Scarborough Research is a key source of consumer shopping insights, measuring local, regional and national shopping patterns, lifestyles and media habits. Many of their free studies contain valuable data on the Hispanic consumer's interaction with retailers and services.

Selig Center
Selig Center at the Terry College of Business, University of Georgia publishes annual updates on Minority Buying Power. Visit http://media.terry.uga.edu/documents/selig/buying_power_2008.pdf for the latest information.

The Media Audit
The Media Audit offers syndicated research studies for the marketing, communications and media industries. Local-market, qualitative-audience studies cover ethnic markets as part of general markets studies.

Yankelovich Research
Yankelovich Research has been a preeminent authority on consumer attitudes and marketing futures since 1958.