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Industry & Consumer Research

 
African American Marketplace

In this special section devoted to this important consumer group, RAB showcases a number of excellent resources for buyers and sellers seeking to communicate with this powerful market.



Articles on Demand

Looking for the latest information in a specific consumer or industry category? Articles on Demand gives you instant access and contains all new material entered into RAB optical library over the last 18 months.



Automotive

Auto dealers remain one of Radio's most important advertising clients. Consequently, the Radio Advertising Bureau devotes extra time and resources to make sure you have the latest information and research.



Custom Charts

Call 800-232-3131 to request Custom Charts.



Hispanic Marketplace

The fastest-growing market in America, the U.S. Latino market is expected to reach $1.5 trillion in spending power within the next 10 years! In our special section devoted to this increasingly important consumer group, RAB showcases a number of excellent resources for buyers and sellers seeking to communicate with this unique market.



Instant Backgrounds

Now get RAB's new Instant Background (IB) reports, easily and efficiently.



The Pitch

Strategic and insightful leads to local radio sellers and managers based on National and regional activity and historical/thematic trends.



Radio Sales Today

Timely marketing news, money making promotions, sales tips, and super-hot news about consumer behavior from past issues of RAB's daily fax/email newsletter. On this page, you'll see the most recent articles.



Research Reports

Reports and Research Studies