Industry & Consumer Research
African American Marketplace
In this special section devoted to this important consumer group, RAB showcases a number of excellent resources for buyers and sellers seeking to communicate with this powerful market.
Articles on Demand
Looking for the latest information in a specific consumer or industry category? Articles on Demand gives you instant access and contains all new material entered into RAB optical library over the last 18 months.
Auto dealers remain one of Radio's most important advertising clients. Consequently, the Radio Advertising Bureau devotes extra time and resources to make sure you have the latest information and research.
Call 800-232-3131 to request Custom Charts.
The fastest-growing market in America, the U.S. Latino market is expected to reach $1.5 trillion in spending power within the next 10 years! In our special section devoted to this increasingly important consumer group, RAB showcases a number of excellent resources for buyers and sellers seeking to communicate with this unique market.
NEW: Instant Backgrounds
This fully updated roster of Instant Backgrounds focuses on key business categories for radio and adds new data points such as total ad spending, ad-to-sales ratios, 'why radio' statistics and links to additional resource information - presented in an easy-to-read, printer-friendly format. More than 70 of the new reports are now available here.
Strategic and insightful leads to local radio sellers and managers based on National and regional activity and historical/thematic trends.
Radio Sales Today
Timely marketing news, money making promotions, sales tips, and super-hot news about consumer behavior from past issues of RAB's daily fax/email newsletter. On this page, you'll see the most recent articles.
Reports and Research Studies