WHY RADIO FACT SHEET
Average Weekly Reach

Radio reaches an impressive 92% of all Americans age 12 or older every week. Listeners continue to turn to Radio for news, information and entertainment - despite an ever-increasing selection of media options.

Read: Radio reaches 92% of Persons 12 and older each week.

Average Weekly Reach: Persons

Persons  12+  91.7% 
Persons  12-17  89.9% 
Persons  18+  91.9% 
Persons  18-24  90.3% 
Persons  18-34  91.9% 
Persons  18-49  93.1% 
Persons  25-54  94.1% 
Persons   55+  89.2% 
Persons  35-64  94.1% 
Persons   65+  85.7% 
Source: RADAR ® 120, March 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)



Total U.S. 12+ Listening Audience

Persons 12 and older  244,457,000 
Source: RADAR ® 120, March 2014 (C) Copyright Nielsen Audio(Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)



Radio's Weekly Reach

Men  12+  91.7% 
Men  12-17  87.8% 
Men  18+  92.1% 
Men  18-24  88.7% 
Men  18-34  90.9% 
Men  18-49  92.5% 
Men  25-54  93.9% 
Men  55+  90.8% 
Men  35-64  94.4% 
Men  65+  87.6% 
Women  12+  91.8% 
Women  12-17  92.1% 
Women  18+  91.6% 
Women  18-24  92.0% 
Women  18-34  93.0% 
Women  18-49  93.8% 
Women  25-54  94.3% 
Women  55+  87.9% 
Women  35-64  93.9% 
Women  65+  84.2% 
Source: RADAR ® 119, March 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)