WHY RADIO FACT SHEET
Average Weekly Reach

Radio reaches an impressive 91% of all Americans age 12 or older every week. Listeners continue to turn to Radio for news, information and entertainment - despite an ever-increasing selection of media options.

Read: Radio reaches 91.4% of Persons 12 and older each week.

Average Weekly Reach: Persons

Persons  12+  91.4% 
Persons  12-17  89.0% 
Persons  18+  91.7% 
Persons  18-24  90.0% 
Persons  18-34  91.6% 
Persons  18-49  92.9% 
Persons  25-54  93.9% 
Persons   55+  89.1% 
Persons  35-64  94.0% 
Persons   65+  85.5% 
Source: RADAR ® 122, September 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)



Total U.S. 12+ Listening Audience

Persons 12 and older  243,768,000 
Source: RADAR ® 122, September 2014 (C) Copyright Nielsen Audio(Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)



Radio's Weekly Reach

Men  12+  91.5% 
Men  12-17  87.0% 
Men  18+  92.0% 
Men  18-24  88.4% 
Men  18-34  90.6% 
Men  18-49  92.3% 
Men  25-54  93.7% 
Men  55+  90.7% 
Men  35-64  94.3% 
Men  65+  87.5% 
Women  12+  91.4% 
Women  12-17  91.0% 
Women  18+  91.4% 
Women  18-24  91.5% 
Women  18-34  92.8% 
Women  18-49  93.5% 
Women  25-54  94.1% 
Women  55+  87.7% 
Women  35-64  93.7% 
Women  65+  83.9% 
Source: RADAR ® 122, September 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)