WHY RADIO FACT SHEET
Average Weekly Reach

Radio reaches an impressive 91% of all Americans age 12 or older every week. Listeners continue to turn to Radio for news, information and entertainment - despite an ever-increasing selection of media options.

Read: Radio reaches 90.8% of Persons 12 and older each week.

Average Weekly Reach: Persons

Persons  12+  90.8% 
Persons  12-17  87.5% 
Persons  18+  91.2% 
Persons  18-24  88.8% 
Persons  18-34  90.5% 
Persons  18-49  92.0% 
Persons  25-54  93.2% 
Persons   55+  89.2% 
Persons  35-64  93.6% 
Persons   65+  86.0% 
Source: RADAR ® 129, June 2016 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)



Total U.S. 12+ Listening Audience

Persons 12 and older  246,912,000 
Source: RADAR ® 129, June 2016 (C) Copyright Nielsen Audio(Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)



Radio's Weekly Reach

Men  12+  90.7% 
Men  12-17  85.5% 
Men  18+  91.3% 
Men  18-24  87.0% 
Men  18-34  89.2% 
Men  18-49  91.1% 
Men  25-54  92.8% 
Men  55+  90.8% 
Men  35-64  93.7% 
Men  65+  88.0% 
Women  12+  90.9% 
Women  12-17  89.5% 
Women  18+  91.0% 
Women  18-24  90.8% 
Women  18-34  91.9% 
Women  18-49  92.8% 
Women  25-54  93.6% 
Women  55+  87.8% 
Women  35-64  93.4% 
Women  65+  84.4% 
Source: RADAR ® 129, June 2016 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)