WHY RADIO FACT SHEET
Radio's Reach Among African-Americans

While Radio as a medium reaches just about everyone in the American population, specific Radio stations are also highly specialized niche vehicles. If your target is the African-American market, no other medium offers the ability to reach like Radio.

Read: Radio reaches 90.6% of African-Americans age 12 and older each week; they listen over 13-3/4 hours weekly, on average.

Radio's Reach Among African-Americans

Demo  Age  Weekly Reach  Weekly Time Spent Listening Hrs:Min 
Persons  12+  90.6%  13:48 
Persons  12-17  86.0%  8:42 
Persons  18+  91.3%  14:27 
Persons  18-24  87.6%  10:55 
Persons  18-34  89.9%  11:44 
Persons  18-49  91.3%  13:06 
Persons  25-54  92.8%  14:22 
Persons  55+  90.2%  16:25 
Persons   35-64  93.3%  16:00 
Persons  65+  87.4%  15:22 
Men  12+  89.9%  14:26 
Men  12-17  83.2%  8:18 
Men  18+  90.8%  15:14 
Men  18-24  85.8%  10:54 
Men  18-34  88.0%  11:55 
Men  18-49  90.0%  13:33 
Men  25-54  91.9%  15:05 
Men  55+  91.6%  18:06 
Men  35-64  93.2%  17:10 
Men  65+  89.4%  16:40 
Women  12+  91.3%  13:16 
Women  12-17  88.8%  9:05 
Women  18+  91.6%  13:46 
Women  18-24  89.4%  10:57 
Women  18-34  91.8%  11:33 
Women  18-49  92.6%  12:41 
Women   25-54  93.7%  13:44 
Women  55+  89.1%  15:07 
Women  35-64  93.3%  14:59 
Women  65+  86.1%  14:26 
Source: RADAR ® 128, March 2016 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)