WHY RADIO FACT SHEET
Radio's Reach Among African-Americans

While Radio as a medium reaches just about everyone in the American population, specific Radio stations are also highly specialized niche vehicles. If your target is the African-American market, no other medium offers the ability to reach like Radio.

Read: Radio reaches 91% of African-Americans age 12 and older each week; they listen approximately 13-3/4 hours weekly, on average.

Radio's Reach Among African-Americans

Demo  Age  Weekly Reach  Weekly Time Spent Listening Hrs:Min 
Persons  12+  90.8%  13:46 
Persons  12-17  86.3%  8:56 
Persons  18+  91.4%  14:23 
Persons  18-24  88.3%  11:00 
Persons  18-34  90.1%  11:52 
Persons  18-49  91.5%  13:12 
Persons  25-54  93.0%  14:24 
Persons  55+  90.2%  16:10 
Persons   35-64  93.5%  15:55 
Persons  65+  87.2%  14:52 
Men  12+  90.3%  14:15 
Men  12-17  84.2%  8:09 
Men  18+  91.2%  15:05 
Men  18-24  86.7%  10:36 
Men  18-34  88.4%  12:01 
Men  18-49  90.%  13:34 
Men  25-54  92.5%  15:12 
Men  55+  91.4%  17:34 
Men  35-64  93.7%  16:56 
Men  65+  89.1%  16:05 
Women  12+  91.3%  13:20 
Women  12-17  88.4%  9:42 
Women  18+  91.7%  13:47 
Women  18-24  89.8%  11:23 
Women  18-34  91.7%  11:45 
Women  18-49  92.5%  12:51 
Women   25-54  93.5%  13:42 
Women  55+  89.3%  15:00 
Women  35-64  93.4%  15:00 
Women  65+  85.9%  14:03 
Source: RADAR ® 125, June 2015 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)