| While Radio as a medium reaches just about everyone in the American population, specific Radio
stations are also highly specialized niche vehicles. If your target is the African-American market, no other medium offers the ability to reach like Radio.
Read: Radio reaches 91.2% of African-Americans age 12 and older each week; they listen 14 hours weekly, on average.
| Radio's Reach Among African-Americans |
| Demo |
Age | Weekly Reach |
Weekly Time Spent Listening Hrs:Min |
| Persons |
12+ | 91.2% |
14:00 |
| Persons |
12-17 | 86.8% |
8:31 |
| Persons |
18+ | 91.8% |
14:41 |
| Persons |
18-24 | 88.6% |
11:30 |
| Persons |
18-34 | 90.4% |
12:03 |
| Persons |
18-49 | 91.7% |
13:25 |
| Persons |
25-54 | 92.8% |
14:32 |
| Persons |
55+ | 91.3% |
16:38 |
| Persons |
35-64 | 93.7% |
16:14 |
| Persons |
65+ | 88.5% |
15:26 |
| Men |
12+ | 90.5% |
14:35 |
| Men |
12-17 | 85.5% |
8:16 |
| Men |
18+ | 91.2% |
15:26 |
| Men |
18-24 | 86.2% |
11:29 |
| Men |
18-34 | 88.4% |
12:17 |
| Men |
18-49 | 90.2% |
13:52 |
| Men |
25-54 | 91.9% |
15:16 |
| Men |
55+ | 92.7% |
18:06 |
| Men |
35-64 | 93.3% |
17:17 |
| Men |
65+ | 90.6% |
16:40 |
| Women |
12+ | 91.9% |
13:30 |
| Women |
12-17 | 88.2% |
8:46 |
| Women |
18+ | 92.3% |
14:03 |
| Women |
18-24 | 91.0% |
11:32 |
| Women |
18-34 | 92.2% |
11:49 |
| Women |
18-49 | 93.2% |
13:00 |
| Women |
25-54 | 93.8% |
13:54 |
| Women |
55+ | 90.3% |
15:29 |
| Women |
35-64 | 94.0% |
15:20 |
| Women |
65+ | 87.1% |
14:33 |
| Source: RADAR ® 131, December 2016 © Copyright Nielsen Audio Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)
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