WHY RADIO FACT SHEET
Radio's Reach Among African-Americans

While Radio as a medium reaches just about everyone in the American population, specific Radio stations are also highly specialized niche vehicles. If your target is the African-American market, no other medium offers the ability to reach like Radio.

Read: Radio reaches 91% of African-Americans age 12 and older each week; they listen for an average of 14 hours and 06 minutes per week.

Radio's Reach Among African-Americans

Demo  Age  Weekly Reach  Weekly Time Spent Listening Hrs:Min 
Persons  12+  91.3%  14:06 
Persons  12-17  88.0%  9:12 
Persons  18+  91.8%  14:44 
Persons  18-24  88.7%  11:33 
Persons  18-34  90.7%  12:13 
Persons  18-49  92.1%  13:31 
Persons  25-54  93.5%  14:39 
Persons  55+  90.3%  16:42 
Persons   35-64  93.6%  16:08 
Persons  65+  87.8%  15:49 
Men  12+  91.0%  14:37 
Men  12-17  86.0%  8:33 
Men  18+  91.8%  15:28 
Men  18-24  87.2%  11:25 
Men  18-34  89.5%  12:34 
Men  18-49  91.2%  13:57 
Men  25-54  93.1%  15:21 
Men  55+  90.0%  18:15 
Men  35-64  93.8%  17:00 
Men  65+  90.0%  17:34 
Women  12+  91.6%  13:38 
Women  12-17  89.9%  9:50 
Women  18+  91.8%  14:06 
Women  18-24  90.2%  11:41 
Women  18-34  91.9%  11:53 
Women  18-49  92.9%  13.08 
Women   25-54  93.8%  14:00 
Women  55+  89.1%  15:30 
Women  35-64  93.4%  15:23 
Women  65+  86.4%  14:36 
Source: RADAR ® 122, September 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)