WHY RADIO FACT SHEET
Radio's Reach Among African-Americans

While Radio as a medium reaches just about everyone in the American population, specific Radio stations are also highly specialized niche vehicles. If your target is the African-American market, no other medium offers the ability to reach like Radio.

Read: Radio reaches 91.2% of African-Americans age 12 and older each week; they listen 14 hours weekly, on average.

Radio's Reach Among African-Americans

Demo  Age  Weekly Reach  Weekly Time Spent Listening Hrs:Min 
Persons  12+  91.2%  14:00 
Persons  12-17  86.8%  8:31 
Persons  18+  91.8%  14:41 
Persons  18-24  88.6%  11:30 
Persons  18-34  90.4%  12:03 
Persons  18-49  91.7%  13:25 
Persons  25-54  92.8%  14:32 
Persons  55+  91.3%  16:38 
Persons   35-64  93.7%  16:14 
Persons  65+  88.5%  15:26 
Men  12+  90.5%  14:35 
Men  12-17  85.5%  8:16 
Men  18+  91.2%  15:26 
Men  18-24  86.2%  11:29 
Men  18-34  88.4%  12:17 
Men  18-49  90.2%  13:52 
Men  25-54  91.9%  15:16 
Men  55+  92.7%  18:06 
Men  35-64  93.3%  17:17 
Men  65+  90.6%  16:40 
Women  12+  91.9%  13:30 
Women  12-17  88.2%  8:46 
Women  18+  92.3%  14:03 
Women  18-24  91.0%  11:32 
Women  18-34  92.2%  11:49 
Women  18-49  93.2%  13:00 
Women   25-54  93.8%  13:54 
Women  55+  90.3%  15:29 
Women  35-64  94.0%  15:20 
Women  65+  87.1%  14:33 
Source: RADAR ® 131, December 2016 © Copyright Nielsen Audio Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)