WHY RADIO FACT SHEET
Radio's Reach Among African-Americans

While Radio as a medium reaches just about everyone in the American population, specific Radio stations are also highly specialized niche vehicles. If your target is the African-American market, no other medium offers the ability to reach like Radio.

Read: Radio reaches 91.3% of African-Americans age 12 and older each week; they listen nearly 14 hours weekly, on average.

Radio's Reach Among African-Americans

Demo  Age  Weekly Reach  Weekly Time Spent Listening Hrs:Min 
Persons  12+  91.3%  13:58 
Persons  12-17  86.6%  8:32 
Persons  18+  91.9%  14:39 
Persons  18-24  88.8%  11:21 
Persons  18-34  90.8%  11:50 
Persons  18-49  91.9%  13:14 
Persons  25-54  93.2%  14:21 
Persons  55+  91.1%  16:51 
Persons   35-64  93.7%  16:12 
Persons  65+  88.1%  15:47 
Men  12+  90.7%  14:27 
Men  12-17  84.9%  8:07 
Men  18+  91.5%  15:18 
Men  18-24  86.7%  11:23 
Men  18-34  89.1%  12:03 
Men  18-49  90.7%  13:35 
Men  25-54  92.5%  14:53 
Men  55+  92.6%  18:21 
Men  35-64  93.5%  17:08 
Men  65+  90.7%  16:51 
Women  12+  91.8%  13:32 
Women  12-17  88.4%  8:56 
Women  18+  92.2%  14:05 
Women  18-24  91.0%  11:19 
Women  18-34  92.4%  11:38 
Women  18-49  93.1%  12:55 
Women   25-54  93.8%  13:52 
Women  55+  90.0%  15:42 
Women  35-64  94.0%  15:22 
Women  65+  86.4%  15:01 
Source: RADAR ® 133, June 2017 © Copyright Nielsen Audio Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)