WHY RADIO FACT SHEET
Radio's Reach Among African-Americans

While Radio as a medium reaches just about everyone in the American population, specific Radio stations are also highly specialized niche vehicles. If your target is the African-American market, no other medium offers the ability to reach like Radio.

Read: Radio reaches 90.6% of African-Americans age 12 and older each week; they listen 13-3/4 hours weekly, on average.

Radio's Reach Among African-Americans

Demo  Age  Weekly Reach  Weekly Time Spent Listening Hrs:Min 
Persons  12+  90.6%  13:45 
Persons  12-17  86.1%  8:46 
Persons  18+  91.2%  14:23 
Persons  18-24  87.5%  10:42 
Persons  18-34  89.7%  11:38 
Persons  18-49  91.2%  13:01 
Persons  25-54  92.9%  14:18 
Persons  55+  90.1%  16:31 
Persons   35-64  93.3%  15:57 
Persons  65+  87.1%  15:24 
Men  12+  90.0%  14:19 
Men  12-17  83.1%  8:15 
Men  18+  91.0%  15:08 
Men  18-24  85.7%  10:33 
Men  18-34  87.9%  11:43 
Men  18-49  90.2%  13:26 
Men  25-54  92.3%  15:01 
Men  55+  91.6%  18:07 
Men  35-64  93.5%  17:07 
Men  65+  89.7%  16:31 
Women  12+  91.1%  13:16 
Women  12-17  89.1%  9:15 
Women  18+  91.4%  13:45 
Women  18-24  89.1%  10:51 
Women  18-34  91.5%  11:32 
Women  18-49  92.2%  12:38 
Women   25-54  93.4%  13:40 
Women  55+  89.0%  15:17 
Women  35-64  93.2%  14:56 
Women  65+  85.4%  14:36 
Source: RADAR ® 127, December 2015 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)