| While Radio as a medium reaches just about everyone in the American population, specific Radio
stations are also highly specialized niche vehicles. If your target is the African-American market, no other medium offers the ability to reach like Radio.
Read: Radio reaches 91% of African-Americans age 12 and older each week; they listen for an average of 14 hours per week.
| Radio's Reach Among African-Americans |
| Demo |
Age | Weekly Reach |
Weekly Time Spent Listening Hrs:Min |
| Persons |
12+ | 91.3% |
14:01 |
| Persons |
12-17 | 87.3% |
9:07 |
| Persons |
18+ | 91.8% |
14:39 |
| Persons |
18-24 | 88.8% |
11:34 |
| Persons |
18-34 | 90.7% |
12:16 |
| Persons |
18-49 | 90.0% |
13:31 |
| Persons |
25-54 | 93.3% |
14:38 |
| Persons |
55+ | 90.5% |
16:24 |
| Persons |
35-64 | 93.6% |
16:02 |
| Persons |
65+ | 87.8% |
15:26 |
| Men |
12+ | 90.8% |
14:31 |
| Men |
12-17 | 85.7% |
8:29 |
| Men |
18+ | 91.6% |
15:21 |
| Men |
18-24 | 86.9% |
11:17 |
| Men |
18-34 | 89.2% |
11:17 |
| Men |
18-49 | 90.9% |
13:56 |
| Men |
25-54 | 92.9% |
15:25 |
| Men |
55+ | 91.7% |
17:47 |
| Men |
35-64 | 93.6% |
16:39 |
| Men |
65+ | 89.9% |
16:47 |
| Women |
12+ | 91.6% |
13:35 |
| Women |
12-17 | 88.9% |
9:45 |
| Women |
18+ | 92.0% |
14:03 |
| Women |
18-24 | 90.8% |
11:51 |
| Women |
18-34 | 92.1% |
12:02 |
| Women |
18-49 | 92.9% |
13.08 |
| Women |
25-54 | 93.7% |
13:56 |
| Women |
55+ | 89.5% |
15:21 |
| Women |
35-64 | 93.5% |
15:13 |
| Women |
65+ | 86.4% |
14:30 |
| Source: RADAR ® 123, December 2014 © Copyright Nielsen Audio
(Monday-Sunday 24-Hour Weekly Cume and TSL
Estimates, All Radio)
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