| While Radio as a medium reaches just about everyone in the American population, specific Radio
stations are also highly specialized niche vehicles. If your target is the African-American market, no other medium offers the ability to reach like Radio.
Read: Radio reaches 91.3% of African-Americans age 12 and older each week; they listen nearly 14 hours weekly, on average.
| Radio's Reach Among African-Americans |
| Demo |
Age | Weekly Reach |
Weekly Time Spent Listening Hrs:Min |
| Persons |
12+ | 91.3% |
13:58 |
| Persons |
12-17 | 86.6% |
8:32 |
| Persons |
18+ | 91.9% |
14:39 |
| Persons |
18-24 | 88.8% |
11:21 |
| Persons |
18-34 | 90.8% |
11:50 |
| Persons |
18-49 | 91.9% |
13:14 |
| Persons |
25-54 | 93.2% |
14:21 |
| Persons |
55+ | 91.1% |
16:51 |
| Persons |
35-64 | 93.7% |
16:12 |
| Persons |
65+ | 88.1% |
15:47 |
| Men |
12+ | 90.7% |
14:27 |
| Men |
12-17 | 84.9% |
8:07 |
| Men |
18+ | 91.5% |
15:18 |
| Men |
18-24 | 86.7% |
11:23 |
| Men |
18-34 | 89.1% |
12:03 |
| Men |
18-49 | 90.7% |
13:35 |
| Men |
25-54 | 92.5% |
14:53 |
| Men |
55+ | 92.6% |
18:21 |
| Men |
35-64 | 93.5% |
17:08 |
| Men |
65+ | 90.7% |
16:51 |
| Women |
12+ | 91.8% |
13:32 |
| Women |
12-17 | 88.4% |
8:56 |
| Women |
18+ | 92.2% |
14:05 |
| Women |
18-24 | 91.0% |
11:19 |
| Women |
18-34 | 92.4% |
11:38 |
| Women |
18-49 | 93.1% |
12:55 |
| Women |
25-54 | 93.8% |
13:52 |
| Women |
55+ | 90.0% |
15:42 |
| Women |
35-64 | 94.0% |
15:22 |
| Women |
65+ | 86.4% |
15:01 |
| Source: RADAR ® 133, June 2017 © Copyright Nielsen Audio Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)
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