WHY RADIO FACT SHEET
Radio's Reach Among African-Americans

While Radio as a medium reaches just about everyone in the American population, specific Radio stations are also highly specialized niche vehicles. If your target is the African-American market, no other medium offers the ability to reach like Radio.

Read: Radio reaches 92% of African-Americans age 12 and older each week; they listen for an average of 14 hours and 21 minutes per week.

Radio's Reach Among African-Americans

Demo  Age  Weekly Reach  Weekly Time Spent Listening Hrs:Min 
Persons  12+  91.7%  14:21 
Persons  12-17  88.6%  9:16 
Persons  18+  92.1%  15:01 
Persons  18-24  89.2%  11:34 
Persons  18-34  90.8%  12:23 
Persons  18-49  92.4%  13:42 
Persons  25-54  93.6%  14:56 
Persons  55+  90.7%  17:05 
Persons   35-64  94.0%  16:26 
Persons  65+  88.0%  16:18 
Men  12-17  86.9%  8:50 
Men  18+  92.0%  15:38 
Men  18-24  87.1%  11:30 
Men  18-34  89.4%  12:32 
Men  18-49  91.5%  14:00 
Men  25-54  93.4%  15:29 
Men  55+  92.1%  18:33 
Men  35-64  94.2%  17:21 
Men  65+  90.1%  17:26 
Women  12-17  93.9%  9:26 
Women  18+  92.2%  14:28 
Women  18-24  91.3%  11:37 
Women  18-34  92.2%  12:14 
Women  18-49  93.2%  13:26 
Women   25-54  93.8%  14:27 
Women  55+  89.6%  15:57 
Women  35-64  93.8%  15.37 
Women  65+  86.6%  15:31 
Source: RADAR ® 120, March 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)