| While Radio as a medium reaches just about everyone in the American population, specific Radio
stations are also highly specialized niche vehicles. If your target is the African-American market, no other medium offers the ability to reach like Radio.
Read: Radio reaches 92% of African-Americans age 12 and older each week; they listen for an average of 14 hours and 15 minutes per week.
| Radio's Reach Among African-Americans |
| Demo |
Age | Weekly Reach |
Weekly Time Spent Listening Hrs:Min |
| Persons |
12+ | 91.6% |
14:15 |
| Persons |
12-17 | 88.3% |
9:12 |
| Persons |
18+ | 92.0% |
14:55 |
| Persons |
18-24 | 89.1% |
11:37 |
| Persons |
18-34 | 91.0% |
12:19 |
| Persons |
18-49 | 92.3% |
13:38 |
| Persons |
25-54 | 93.6% |
14:47 |
| Persons |
55+ | 90.5% |
17:01 |
| Persons |
35-64 | 93.7% |
16:20 |
| Persons |
65+ | 88.0% |
16:07 |
| Men |
12-17 | 86.6% |
8:41 |
| Men |
18+ | 92.0% |
15:36 |
| Men |
18-24 | 87.2% |
11:35 |
| Men |
18-34 | 89.7% |
12:34 |
| Men |
18-49 | 91.4% |
13:58 |
| Men |
25-54 | 93.3% |
15:22 |
| Men |
55+ | 92.4% |
18:36 |
| Men |
35-64 | 93.9% |
17:14 |
| Men |
65+ | 91.0% |
17:36 |
| Women |
12-17 | 90.1% |
9:43 |
| Women |
18+ | 92.0% |
14:19 |
| Women |
18-24 | 91.0% |
11:40 |
| Women |
18-34 | 92.3% |
12:05 |
| Women |
18-49 | 93.1% |
13:19 |
| Women |
25-54 | 93.9% |
14:15 |
| Women |
55+ | 89.1% |
15:46 |
| Women |
35-64 | 93.6% |
15:33 |
| Women |
65+ | 85.9% |
15:04 |
| Source: RADAR ® 121, June 2014 © Copyright Nielsen Audio
(Monday-Sunday 24-Hour Weekly Cume and TSL
Estimates, All Radio)
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