WHY RADIO FACT SHEET
Radio's Reach Among African-Americans

While Radio as a medium reaches just about everyone in the American population, specific Radio stations are also highly specialized niche vehicles. If your target is the African-American market, no other medium offers the ability to reach like Radio.

Read: Radio reaches 91% of African-Americans age 12 and older each week; they listen nearly 14 hours per week, on average.

Radio's Reach Among African-Americans

Demo  Age  Weekly Reach  Weekly Time Spent Listening Hrs:Min 
Persons  12+  91.0%  13:55 
Persons  12-17  86.9%  8:58 
Persons  18+  91.6%  14:33 
Persons  18-24  88.6%  11:23 
Persons  18-34  90.4%  12:08 
Persons  18-49  91.7%  13:23 
Persons  25-54  93.1%  14:31 
Persons  55+  90.2%  16:20 
Persons   35-64  93.4%  15:59 
Persons  65+  87.6%  15:14 
Men  12+  90.6%  14:23 
Men  12-17  85.1%  8:15 
Men  18+  91.4%  15:14 
Men  18-24  87.1%  11:02 
Men  18-34  89.0%  12:20 
Men  18-49  90.9%  13:46 
Men  25-54  92.8%  15:18 
Men  55+  91.4%  17:04 
Men  35-64  93.6%  16:55 
Men  65+  89.6%  16:32 
Women  12+  91.3%  13:30 
Women  12-17  88.7%  9:40 
Women  18+  91.7%  13:58 
Women  18-24  90.1%  11:45 
Women  18-34  91.8%  11:56 
Women  18-49  92.5%  13.02 
Women   25-54  93.4%  13:49 
Women  55+  89.3%  15:02 
Women  35-64  93.2%  15.10 
Women  65+  86.3%  14:19 
Source: RADAR ® 124, March 2015 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)