WHY RADIO FACT SHEET
Radio's Reach Among African-Americans

While Radio as a medium reaches just about everyone in the American population, specific Radio stations are also highly specialized niche vehicles. If your target is the African-American market, no other medium offers the ability to reach like Radio.

Read: Radio reaches 91% of African-Americans age 12 and older each week; they listen nearly 14 hours weekly, on average.

Radio's Reach Among African-Americans

Demo  Age  Weekly Reach  Weekly Time Spent Listening Hrs:Min 
Persons  12+  91.0%  13:58 
Persons  12-17  86.8%  8:32 
Persons  18+  91.7%  14:40 
Persons  18-24  88.3%  11:26 
Persons  18-34  90.3%  12:03 
Persons  18-49  91.7%  13:22 
Persons  25-54  93.0%  14:30 
Persons  55+  90.9%  16:37 
Persons   35-64  93.5%  16:07 
Persons  65+  88.5%  15:39 
Men  12+  90.5%  14:33 
Men  12-17  85.2%  8:24 
Men  18+  91.3%  15:23 
Men  18-24  86.2%  11:29 
Men  18-34  88.6%  12:16 
Men  18-49  90.4%  13:49 
Men  25-54  92.3%  15:10 
Men  55+  92.5%  18:05 
Men  35-64  93.3%  17:08 
Men  65+  90.9%  16:55 
Women  12+  91.6%  13:28 
Women  12-17  88.4%  8:39 
Women  18+  92.0%  14:02 
Women  18-24  90.4%  11:22 
Women  18-34  92.1%  11:51 
Women  18-49  92.9%  12:58 
Women   25-54  93.7%  13:56 
Women  55+  89.8%  15:28 
Women  35-64  93.6%  15:14 
Women  65+  86.9%  14:45 
Source: RADAR ® 130, September 2016 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)