WHY RADIO FACT SHEET
Radio's Reach Among African-Americans

While Radio as a medium reaches just about everyone in the American population, specific Radio stations are also highly specialized niche vehicles. If your target is the African-American market, no other medium offers the ability to reach like Radio.

Read: Radio reaches 91% of African-Americans age 12 and older each week; they listen for an average of 14 hours per week.

Radio's Reach Among African-Americans

Demo  Age  Weekly Reach  Weekly Time Spent Listening Hrs:Min 
Persons  12+  91.3%  14:01 
Persons  12-17  87.3%  9:07 
Persons  18+  91.8%  14:39 
Persons  18-24  88.8%  11:34 
Persons  18-34  90.7%  12:16 
Persons  18-49  90.0%  13:31 
Persons  25-54  93.3%  14:38 
Persons  55+  90.5%  16:24 
Persons   35-64  93.6%  16:02 
Persons  65+  87.8%  15:26 
Men  12+  90.8%  14:31 
Men  12-17  85.7%  8:29 
Men  18+  91.6%  15:21 
Men  18-24  86.9%  11:17 
Men  18-34  89.2%  11:17 
Men  18-49  90.9%  13:56 
Men  25-54  92.9%  15:25 
Men  55+  91.7%  17:47 
Men  35-64  93.6%  16:39 
Men  65+  89.9%  16:47 
Women  12+  91.6%  13:35 
Women  12-17  88.9%  9:45 
Women  18+  92.0%  14:03 
Women  18-24  90.8%  11:51 
Women  18-34  92.1%  12:02 
Women  18-49  92.9%  13.08 
Women   25-54  93.7%  13:56 
Women  55+  89.5%  15:21 
Women  35-64  93.5%  15:13 
Women  65+  86.4%  14:30 
Source: RADAR ® 123, December 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)