| While Radio as a medium reaches just about everyone in the American population, specific Radio
stations are also highly specialized niche vehicles. If your target is the African-American market, no other medium offers the ability to reach like Radio.
Read: Radio reaches 92% of African-Americans age 12 and older each week; they listen for an average of 14 hours and 27 minutes per week.
| Radio's Reach Among African-Americans |
| Demo |
Age | Weekly Reach |
Weekly Time Spent Listening Hrs:Min |
| Persons |
12+ | 91.8% |
14:27 |
| Persons |
12-17 | 88.8% |
9:20 |
| Persons |
18+ | 92.2% |
15:07 |
| Persons |
18-24 | 89.6% |
11:56 |
| Persons |
18-34 | 91.1% |
12:40 |
| Persons |
18-49 | 92.6% |
13:55 |
| Persons |
25-54 | 93.9% |
15:04 |
| Persons |
55+ | 90.3% |
17:03 |
| Persons |
35-64 | 94.1% |
16:28 |
| Persons |
65+ | 87.7% |
16:10 |
| Men |
12-17 | 86.8% |
8:51 |
| Men |
18+ | 92.2% |
15:43 |
| Men |
18-24 | 87.8% |
11:50 |
| Men |
18-34 | 89.7% |
12:45 |
| Men |
18-49 | 91.8% |
14:13 |
| Men |
25-54 | 93.7% |
15:37 |
| Men |
55+ | 91.7% |
18:25 |
| Men |
35-64 | 94.4% |
17:23 |
| Men |
65+ | 89.7% |
17:17 |
| Women |
12-17 | 90.8% |
9:49 |
| Women |
18+ | 92.2% |
14:36 |
| Women |
18-24 | 91.5% |
12:01 |
| Women |
18-34 | 92.5% |
12:34 |
| Women |
18-49 | 93.4% |
13:38 |
| Women |
25-54 | 94.0% |
14:34 |
| Women |
55+ | 89.3% |
15:59 |
| Women |
35-64 | 93.7% |
15:41 |
| Women |
65+ | 86.4% |
15:24 |
| Source: RADAR ® 119, December 2013 © Copyright Nielsen Audio
(Monday-Sunday 24-Hour Weekly Cume and TSL
Estimates, All Radio)
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