| While Radio as a medium reaches just about everyone in the American population, specific Radio
stations are also highly specialized niche vehicles. If your target is the African-American market, no other medium offers the ability to reach like Radio.
Read: Radio reaches 92% of African-Americans age 12 and older each week; they listen for an average of 14 hours and 31 minutes per week.
| Radio's Reach Among African-Americans |
| Demo |
Age | Weekly Reach |
Weekly Time Spent Listening Hrs:Min |
| Persons |
12+ | 92.0% |
14:31 |
| Persons |
12-17 | 89.3% |
9:25 |
| Persons |
18+ | 92.4% |
15:11 |
| Persons |
18-24 | 89.8% |
11:59 |
| Persons |
18-34 | 91.3% |
12:48 |
| Persons |
18-49 | 92.7% |
14:02 |
| Persons |
25-54 | 94.0% |
15:14 |
| Persons |
55+ | 90.7% |
16:57 |
| Persons |
35-64 | 94.3% |
16:33 |
| Persons |
65+ | 87.6% |
16:01 |
| Men |
12-17 | 87.6% |
8:52 |
| Men |
18+ | 92.2% |
15:45 |
| Men |
18-24 | 87.8% |
11:40 |
| Men |
18-34 | 89.6% |
12:41 |
| Men |
18-49 | 91.9% |
14:17 |
| Men |
25-54 | 93.7% |
15:49 |
| Men |
55+ | 91.3% |
18:15 |
| Men |
35-64 | 94.5% |
17:35 |
| Men |
65+ | 89.9% |
16:53 |
| Women |
12-17 | 91.1% |
9:58 |
| Women |
18+ | 92.5% |
14:42 |
| Women |
18-24 | 91.8% |
12:17 |
| Women |
18-34 | 92.8% |
12:54 |
| Women |
18-49 | 93.6% |
13:49 |
| Women |
25-54 | 93.6% |
14:42 |
| Women |
55+ | 89.9% |
15:57 |
| Women |
35-64 | 94.0% |
15:39 |
| Women |
65+ | 86.7% |
15:25 |
| Source: RADAR ® 118, September 2013 © Copyright Nielsen Audio
(Monday-Sunday 24-Hour Weekly Cume and TSL
Estimates, All Radio)
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