WHY RADIO FACT SHEET
Radio's Reach Among African-Americans

While Radio as a medium reaches just about everyone in the American population, specific Radio stations are also highly specialized niche vehicles. If your target is the African-American market, no other medium offers the ability to reach like Radio.

Read: Radio reaches 90.9% of African-Americans age 12 and older each week; they listen nearly 14 hours weekly, on average.

Radio's Reach Among African-Americans

Demo  Age  Weekly Reach  Weekly Time Spent Listening Hrs:Min 
Persons  12+  90.9%  13:56 
Persons  12-17  86.4%  8:31 
Persons  18+  91.4%  14:37 
Persons  18-24  88.0%  11:13 
Persons  18-34  90.0%  11:55 
Persons  18-49  91.4%  13:18 
Persons  25-54  92.8%  14:30 
Persons  55+  90.7%  16:35 
Persons   35-64  93.3%  16:07 
Persons  65+  88.5%  15:39 
Men  12+  90.1%  14:34 
Men  12-17  84.3%  8:23 
Men  18+  90.9%  15:24 
Men  18-24  85.9%  11:17 
Men  18-34  88.0%  12:08 
Men  18-49  90.0%  13:49 
Men  25-54  91.9%  15:13 
Men  55+  92.1%  18:10 
Men  35-64  93.1%  17:15 
Men  65+  90.3%  17:02 
Women  12+  91.5%  13:22 
Women  12-17  88.5%  8:38 
Women  18+  91.9%  13:56 
Women  18-24  90.2%  11:10 
Women  18-34  91.8%  11:42 
Women  18-49  92.8%  12:50 
Women   25-54  93.6%  13:57 
Women  55+  89.7%  15:21 
Women  35-64  93.4%  15:08 
Women  65+  87.2%  14:42 
Source: RADAR ® 129, June 2016 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)