| While Radio as a medium reaches just about everyone in the American population, specific Radio
stations are also highly specialized niche vehicles. If your target is the African-American market, no other medium offers the ability to reach like Radio.
Read: Radio reaches 92.5% of African-Americans age 12 and older each week; they listen for an average of 14 hours and 45 minutes per week.
| Radio's Reach Among African-Americans |
| Demo |
Age | Weekly Reach |
Weekly Time Spent Listening Hrs:Min |
| Persons |
12+ | 92.5% |
14:45 |
| Persons |
12-17 | 90.6% |
9:39 |
| Persons |
18+ | 92.8% |
15:26 |
| Persons |
18-24 | 90.4% |
12:25 |
| Persons |
18-34 | 92.1% |
13:08 |
| Persons |
18-49 | 93.4% |
14:28 |
| Persons |
25-54 | 94.5% |
15:35 |
| Persons |
55+ | 90.7% |
16:52 |
| Persons |
35-64 | 94.5% |
16:53 |
| Persons |
65+ | 87.8% |
15:45 |
| Men |
12-17 | 89.2% |
8:53 |
| Men |
18+ | 92.5% |
16:05 |
| Men |
18-24 | 88.8% |
11:57 |
| Men |
18-34 | 90.5% |
12:56 |
| Men |
18-49 | 92.4% |
14:43 |
| Men |
25-54 | 94.0% |
16:18 |
| Men |
55+ | 91.6% |
18:21 |
| Men |
35-64 | 94.6% |
18:01 |
| Men |
65+ | 89.2% |
17:08 |
| Women |
12-17 | 91.9% |
10:26 |
| Women |
18+ | 93.0% |
14:53 |
| Women |
18-24 | 92.0% |
12:53 |
| Women |
18-34 | 93.6% |
13:18 |
| Women |
18-49 | 94.3% |
14:14 |
| Women |
25-54 | 94.9% |
14:58 |
| Women |
55+ | 90.0% |
15:44 |
| Women |
35-64 | 94.4% |
15:54 |
| Women |
65+ | 86.9% |
14:49 |
| Source: RADAR ® 116, March 2013 © Copyright Arbitron
(Monday-Sunday 24-Hour Weekly Cume and TSL
Estimates)
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