| While Radio as a medium reaches just about everyone in the American population, specific Radio
stations are also highly specialized niche vehicles. If your target is the African-American market, no other medium offers the ability to reach like Radio.
Read: Radio reaches 92% of African-Americans age 12 and older each week; they listen for an average of 14 hours and 21 minutes per week.
| Radio's Reach Among African-Americans |
| Demo |
Age | Weekly Reach |
Weekly Time Spent Listening Hrs:Min |
| Persons |
12+ | 91.7% |
14:21 |
| Persons |
12-17 | 88.6% |
9:16 |
| Persons |
18+ | 92.1% |
15:01 |
| Persons |
18-24 | 89.2% |
11:34 |
| Persons |
18-34 | 90.8% |
12:23 |
| Persons |
18-49 | 92.4% |
13:42 |
| Persons |
25-54 | 93.6% |
14:56 |
| Persons |
55+ | 90.7% |
17:05 |
| Persons |
35-64 | 94.0% |
16:26 |
| Persons |
65+ | 88.0% |
16:18 |
| Men |
12-17 | 86.9% |
8:50 |
| Men |
18+ | 92.0% |
15:38 |
| Men |
18-24 | 87.1% |
11:30 |
| Men |
18-34 | 89.4% |
12:32 |
| Men |
18-49 | 91.5% |
14:00 |
| Men |
25-54 | 93.4% |
15:29 |
| Men |
55+ | 92.1% |
18:33 |
| Men |
35-64 | 94.2% |
17:21 |
| Men |
65+ | 90.1% |
17:26 |
| Women |
12-17 | 93.9% |
9:26 |
| Women |
18+ | 92.2% |
14:28 |
| Women |
18-24 | 91.3% |
11:37 |
| Women |
18-34 | 92.2% |
12:14 |
| Women |
18-49 | 93.2% |
13:26 |
| Women |
25-54 | 93.8% |
14:27 |
| Women |
55+ | 89.6% |
15:57 |
| Women |
35-64 | 93.8% |
15.37 |
| Women |
65+ | 86.6% |
15:31 |
| Source: RADAR ® 120, March 2014 © Copyright Nielsen Audio
(Monday-Sunday 24-Hour Weekly Cume and TSL
Estimates, All Radio)
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