WHY RADIO FACT SHEET
Radio's Reach Among African-Americans

While Radio as a medium reaches just about everyone in the American population, specific Radio stations are also highly specialized niche vehicles. If your target is the African-American market, no other medium offers the ability to reach like Radio.

Read: Radio reaches 92% of African-Americans age 12 and older each week; they listen for an average of 14 hours and 15 minutes per week.

Radio's Reach Among African-Americans

Demo  Age  Weekly Reach  Weekly Time Spent Listening Hrs:Min 
Persons  12+  91.6%  14:15 
Persons  12-17  88.3%  9:12 
Persons  18+  92.0%  14:55 
Persons  18-24  89.1%  11:37 
Persons  18-34  91.0%  12:19 
Persons  18-49  92.3%  13:38 
Persons  25-54  93.6%  14:47 
Persons  55+  90.5%  17:01 
Persons   35-64  93.7%  16:20 
Persons  65+  88.0%  16:07 
Men  12-17  86.6%  8:41 
Men  18+  92.0%  15:36 
Men  18-24  87.2%  11:35 
Men  18-34  89.7%  12:34 
Men  18-49  91.4%  13:58 
Men  25-54  93.3%  15:22 
Men  55+  92.4%  18:36 
Men  35-64  93.9%  17:14 
Men  65+  91.0%  17:36 
Women  12-17  90.1%  9:43 
Women  18+  92.0%  14:19 
Women  18-24  91.0%  11:40 
Women  18-34  92.3%  12:05 
Women  18-49  93.1%  13:19 
Women   25-54  93.9%  14:15 
Women  55+  89.1%  15:46 
Women  35-64  93.6%  15:33 
Women  65+  85.9%  15:04 
Source: RADAR ® 121, June 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)