WHY RADIO FACT SHEET
Radio's Reach Among Hispanics

The Hispanic market is hot ... and Radio listening among Hispanics is hotter! To zero in on this most desirable consumer segment, make sure Radio is a key component in your media mix.

Read: Radio reaches 93% of Hispanics age 12 and older each week; they listen an average of 13 hours and 26 minutes per week.

Radio's Reach Among Hispanics

Demo  Age  Weekly Reach  Weekly Time Spent Listening Hrs:Min 
Persons  12+  93.3%  13:26 
Persons  12-17  91.0%  8:31 
Persons  18+  93.7%  14:10 
Persons  18-24  91.8%  11:52 
Persons  18-34  93.5%  12:41 
Persons  18-49  94.3%  13:43 
Persons  25-54  95.1%  14:29 
Persons  55+  91.2%  15:19 
Persons  35-64  95.0%  15:25 
Persons  65+  88.1%  14:46 
Men  12+  93.1%  14:22 
Men  12-17  88.8%  8:04 
Men  18+  93.8%  15:18 
Men  18-24  90.6%  12:05 
Men  18-34  92.8%  13:27 
Men  18-49  94.0%  14:48 
Men  25-54  95.2%  15:50 
Men  55+  92.5%  16:46 
Men  35-64  95.7%  16:56 
Men  65+  88.7%  16:03 
Women  12+  93.5%  12:28 
Women  12-17  93.3%  8:59 
Women  18+  93.6%  13:01 
Women  18-24  93.1%  11:38 
Women  18-34  94.3%  11:50 
Women  18-49  94.6%  12:33 
Women  25-54  94.9%  13:02 
Women  55+  90.1%  14:04 
Women  35-64  94.3%  13:52 
Women  65+  87.7%  13:46 
Source: RADAR ® 122, September 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)