WHY RADIO FACT SHEET
Radio Reaches Upscale Consumers

The most upscale consumers are available in Radio's listening audience: 93% of adults in the $75K+ household income bracket are reached by Radio each week – with weekly tune-in averaging over 12 hours.


Radio Reaches adults with incomes of $75,000+

    Weekly Reach  Avg. Weekly Time Spent Listening Hrs:Min 
Persons  18+  93.3%  12:22 
Men  18+  93.5%  13:15 
Women  18+  93.0%  11:26 
Source: RADAR ® 124, March 2015 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)



Radio Reaches College Graduates

    Weekly Reach  Avg.Weekly Time Spent Listening Hrs:Min 
Adults  18+  92.9%  11:57 
Men  18+  93.1%  12:33 
Women  18+  92.6%  11:24 
Source: RADAR ® 124, March 2015 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)