WHY RADIO FACT SHEET
Radio Reaches Upscale Consumers

The most upscale consumers are available in Radio's listening audience: 92.9% of adults in the $75K+ household income bracket are reached by Radio each week – with weekly tune-in averaging over 12 hours.


Radio Reaches adults with incomes of $75,000+

    Weekly Reach  Avg. Weekly Time Spent Listening Hrs:Min 
Persons  18+  93.0%  12:41 
Men  18+  93.0%  13:37 
Women  18+  93%  11:41 
Source: RADAR ® 131, December 2016 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)



Radio Reaches College Graduates

    Weekly Reach  Avg.Weekly Time Spent Listening Hrs:Min 
Adults  18+  92.8%  12:40 
Men  18+  92.8%  12:41 
Women  18+  92.8%  11:31 
Source: RADAR ® 131, December 2016 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)