WHY RADIO FACT SHEET
Radio Reaches Upscale Consumers

The most upscale consumers are available in Radio's listening audience: 94% of adults in the $75K+ household income bracket are reached by Radio each week – with weekly tune-in averaging nearly 12 hours.

Read: Radio reaches 94% of Adults 18+ with $75K+ household incomes each week; they listen an average of nearly 12 hours weekly.

Radio Reaches adults with incomes of $75,000+

    Weekly Reach  Avg. Weekly Time Spent Listening Hrs:Min 
Persons  18+  93.5%  11:54 
Men  18+  93.7%  13:23 
Women  18+  93.2%  11:30 
Source: RADAR ® 123, December 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)



Radio Reaches College Graduates

    Weekly Reach  Avg.Weekly Time Spent Listening Hrs:Min 
Adults  18+  93.0%  11:59 
Men  18+  93.2%  12:37 
Women  18+  92.9%  11:24 
Source: RADAR ® 123, December 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)