WHY RADIO FACT SHEET
Radio Reaches Upscale Consumers

The most upscale consumers are available in Radio's listening audience: 94% of adults in the $75K+ household income bracket are reached by Radio each week – with daily tune-in times averaging nearly 2 1/2 hours.

Read: Radio reaches 94% of Adults 18+ with $75K+ household incomes each week; they listen an average of 2 hours and 25 minutes per day.

Radio Reaches adults with incomes of $75,000+

    Weekly Reach  Avg. Daily Time Spent Listening Hrs:Min 
Persons  18+  93.7%  2:25 
Men  18+  93.9%  2:33 
Women  18+  93.4%  2:16 
Source: RADAR ® 121, June 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)



Radio Reaches College Graduates

    Weekly Reach  Avg. Daily Time Spent Listening Hrs:Min 
Adults  18+  93.1%  2:19 
Men  18+  93.3%  2:24 
Women  18+  92.9%  2:14 
Source: RADAR ® 121, June 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)