WHY RADIO FACT SHEET
Radio's Year-Round Reach (5-Quarter Trend)

Radio is truly a medium for all seasons! While some media display sharp peaks and valleys in their ability to attract and hold audience attention, Radio's consistent levels of audience reach across all four quarters of the year are a definite plus! Whether your marketing goal is short-term impact or long-term share maintenance, Radio's very stable audience base represents an excellent platform for your brand's message.


Average Persons Using Radio

Demo  Age       DEC '13  MAR '14  JUN '14  SEP '14  DEC '14 
Persons  12+  91.9%  91.7%  91.5%  91.4%  91.3% 
Persons  12-17  90.4%  89.9%  89.4%  89.0%  88.4% 
Persons  18+  92.0%  91.9%  91.7%  91.7%  91.6% 
Persons  18-24  90.5%  90.3%  90.2%  90.0%  89.8% 
Persons  18-34  92.0%  91.9%  91.8%  91.6%  91.5% 
Persons  18-49  93.3%  93.1%  93.0%  92.9%  92.7% 
Persons  25-54  94.3%  94.1%  94.0%  93.9%  93.8% 
Persons  55+  89.2%  89.2%  89.1%  89.1%  89.1% 
Persons  35-64  94.3%  94.1%  94.0%  94.0%  93.9% 
Persons  65+  85.7%  85.7%  85.5%  85.5%  85.5% 
Men  12-17  88.3%  87.8%  87.3%  87.0%  86.6% 
Men  18+  92.3%  92.1%  92.0%  92.0%  91.9% 
Men  18-24  89.0%  88.7%  88.6%  88.4%  88.4% 
Men  18-34  91.0%  90.9%  90.7%  90.6%  90.4% 
Men  18-49  92.7%  92.5%  92.4%  92.3%  92.1% 
Men  25-54  94.1%  93.9%  93.8%  93.7%  93.5% 
Men   55+  90.8%  90.8%  90.7%  90.7%  90.8% 
Men  35-64  94.5%  94.4%  94.3%  94.3%  94.3% 
Men  65+  87.8%  87.6%  87.6%  87.5%  87.5% 
Women  12-17  92.5%  92.1%  91.6%  91.0%  90.3% 
Women  18+  91.7%  91.6%  91.5%  91.4%  91.3% 
Women  18-24  92.0%  92.0%  91.8%  91.5%  91.4% 
Women  18-34  93.0%  93.0%  92.9%  92.8%  92.6% 
Women  18-49  93.9%  93.8%  93.6%  93.5%  93.3% 
Women  25-54  94.5%  94.3%  94.1%  94.1%  94.0% 
Women  55+  87.8%  87.9%  87.7%  87.7%  87.7% 
Women  35-64  94.0%  93.9%  93.7%  93.7%  93.6% 
Women  65+  84.1%  84.2%  84.0%  83.9%  84.0% 
Source: RADAR ® 119, 120, 121, 122, 123 - December 2013, March 2014, June 2014, September 2014, December 2014 (C) Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)