WHY RADIO FACT SHEET
Adults Listen to Radio in the Car

Across the nation, Americans spend increasing amounts of time in their cars - longer commutes, running errands, and taking the kids (and themselves) from activity to activity, 24/7. Radio — the medium that invented "drive time" — is always along for the ride.

Vehicle is primary location for Radio listening:

Adults Listen to Radio in the Car

  Adults 18+  Men 18+  Women 18+ 
On Typical Weekday  60.2%  60.7%  59.8% 
On Typical Weekend  57.1%  57.3%  56.9% 
Source: GfK MRI 2014 Doublebase Radio Listening by Location: Listen Most



Adults Listen to Radio in the Car

  75K+ HH Income  College Grad or More  18+ Prof./Mgr/Self-Employed 
On Typical Weekday  69.6%  67.9%  71.1% 
On Typical Weekend  65.5%  62.6%  65.2% 
Source: GfK MRI 2014 Doublebase Radio Listening by Location: Listen Most