WHY RADIO FACT SHEET
Adults Listen to Radio in the Car

Across the nation, Americans spend increasing amounts of time in their cars - longer commutes, running errands, and taking the kids (and themselves) from activity to activity, 24/7. Radio — the medium that invented "drive time" — is always along for the ride.

Read: On a typical weekday, 76.2% of adult males tune in to Radio in their vehicles.

Adults Listen to Radio in the Car

  Adults 18+  Men 18+  Women 18+ 
On Typical Weekday  75.0%  76.2%  74.3% 
On Typical Weekend  69.0%  69.3%  68.8% 
Source: GfK MRI 2016 Doublebase - Radio Listening by Location



Adults Listen to Radio in the Car

  75K+ HH Income  College Grad or More  18+ Prof./Mgr/Self-Employed 
On Typical Weekday  84.2%  83.2%  81.9% 
On Typical Weekend  76.9%  75.1%  73.8% 
Source: GfK MRI 2016 - Doublebase Radio Listening by Location