WHY RADIO FACT SHEET
Adults Listen to Radio in the Car

Across the nation, Americans spend increasing amounts of time in their cars - longer commutes, running errands, and taking the kids (and themselves) from activity to activity, 24/7. Radio — the medium that invented "drive time" — is always along for the ride.

Vehicle is primary location for Radio listening:

Adults Listen to Radio in the Car

  Adults 18+  Men 18+  Women 18+ 
On Typical Weekday  59.8%  60.4%  59.2% 
On Typical Weekend  56.5%  56.7%  56.3% 
Source: GfK MRI 2013 Doublebase Radio Listening by Location: Listen Most



Adults Listen to Radio in the Car

  75K+ HH Income  College Grad or More  18+ Prof./Mgr/Self-Employed 
On Typical Weekday  69.5%  67.9%  65.6% 
On Typical Weekend  64.6%  62.2%  62.0% 
Source: GfK MRI 2013 Doublebase Radio Listening by Location: Listen Most