WHY RADIO FACT SHEET
Radio is in the Air ... Everywhere

Wherever they are, Americans tune in to Radio! This truly mobile medium reaches people at home, on the road, in the workplace, and in numerous other spots where they gather for recreation or for services or shopping - making it an ideal vehicle to deliver your message to on-the-go consumers.

Read: 74.6% of Adults 18+ listen to Radio in their vehicles on a typical weekday.

Radio Listening by Location

Demo  Age  Location  On a Typical Weekday  On a Typical Weekend 
Adults  18+  Listen at Home  25.8%  29.1% 
Adults  18+  Listen in Car  74.6%  68.2% 
Adults  18+  Listen at Work, Other Places  14.4%  6.7% 
Men  18+  Listen at Home  23.8%  27.7% 
Men  18+  Listen in Car  75.3%  68.2% 
Men  18+  Listen at Work, Other Places  17.3%  8.4% 
Women  18+  Listen at Home  27.7%  30.3% 
Women  18+  Listen in Car  73.9%  68.2% 
Women  18+  Listen at Work, Other Places  11.7%  5.0% 
Adults  18+ / $75,000+ HH Income  Listen at Home  20.4%  24.7% 
Adults  18+ / $75,000+ HH Income  Listen in Car  84.0%  78.2% 
Adults  18+ / $75,000+ HH Income  Listen at Work, Other Places  15.6%  6.0% 
Adults  18+ College Graduate or More  Listen at Home  22.7%  26.3% 
Adults  18+ College Graduate or More  Listen in Car  83.0%  74.5% 
Adults  18+ College Graduate or More  Listen at Work, Other Places  11.3%  3.8% 
Adults  18+ Prof./Mgr./Self-Employed  Listen at Home  23.6%  27.7% 
Adults  18+ Prof./Mgr./Self-Employed  Listen in Car  81.3%  73.3% 
Adults  18+ Prof./Mgr./Self-Employed  Listen at Work, Other Places  18.7%  9.6% 
Source: GfK MRI Doublebase 2015 - Radio Listening Location - (Percentages will not add to 100% due to duplication among listening locations)