WHY RADIO FACT SHEET
Radio is in the Air ... Everywhere

Wherever they are, Americans tune in to Radio! This truly mobile medium reaches people at home, on the road, in the workplace, and in numerous other spots where they gather for recreation or for services or shopping - making it an ideal vehicle to deliver your message to on-the-go consumers.

Read: 60.2% of Adults 18+ listen most to Radio in their cars on a typical weekday

Radio Listening by Location

Demo  Age  Location  On a Typical Weekday  On a Typical Weekend 
Adults  18+  Listen at Home  17.3%  22.5% 
Adults  18+  Listen in Car  60.2%  57.1% 
Adults  18+  Listen at Work, Other Places  10.9%  4.4% 
Men  18+  Listen at Home  15.4%  21.5% 
Men  18+  Listen in Car  60.7%  57.3% 
Men  18+  Listen at Work, Other Places  13.4%  5.5% 
Women  18+  Listen at Home  19.1%  23.4% 
Women  18+  Listen in Car  59.8%  56.9% 
Women  18+  Listen at Work, Other Places  8.5%  3.4% 
Adults  18+ / $75,000+ HH Income  Listen at Home  11.0%  17.4% 
Adults  18+ / $75,000+ HH Income  Listen in Car  69.6%  65.5% 
Adults  18+ / $75,000+ HH Income  Listen at Work, Other Places  11.3%  3.6% 
Adults  18+ College Graduate or More  Listen at Home  13.8%  20.0% 
Adults  18+ College Graduate or More  Listen in Car  67.9%  62.6% 
Adults  18+ College Graduate or More  Listen at Work, Other Places  9.3%  2.9% 
Adults  18+ Prof./Mgr./Self-Employed  Listen at Home  10.0%  18.3% 
Adults  18+ Prof./Mgr./Self-Employed  Listen in Car  71.1%  62.5% 
Adults  18+ Prof./Mgr./Self-Employed  Listen at Work, Other Places  11.6%  3.0% 
Source: GfK MRI Doublebase 2014 - Listening Location: Listen Most (Percentages will not add to 100% due to duplication among listening locations)