WHY RADIO FACT SHEET
Radio Reaches Retail Consumers

Read: Every week Radio reaches 90% of Adults 18+ who have shopped at a Hardware/paint/lawn & garden store in the past year.

Radio Reaches Retail Customers

Radio's reach among Adults 18+ who...  Total  African-American  Hispanic 
Household shopped any carpet store - past year  91%  91%  92% 
Household shopped any furniture/mattress store - past year  90%  91%  92% 
Household shopped any home accessory store - past year  90%  91%  92% 
Household shopped any hardware/paint/lawn & garden store - past year  90%  91%  92% 
Household shopped any consumer electronics store - past year  91%  91%  93% 
Household shopped any major appliances store - past year  91%  91%  92% 
Shopped/visted any shopping mall - past 3 months  90%  91%  92% 
Shopped any major department store - past 3 months  89%  90%  91% 
Shopped any clothing store - past 3 months  90%  91%  92% 
Shopped any bookstore - past 3 months  90%  92%  92% 
Shopped any bridal shop - past 3 months  91%  95%  91% 
Shopped any jewelry store - past 3 months  91%  92%  93% 
Shopped any music/video store - past 3 months  91%  93%  93% 
Shopped any office supply store - past 3 months  91%  92%  93% 
Shopped any pet supply store - past 3 months  91%  91%  92% 
Shopped any shoe/sneakers/other footwear store - past 3 months  90%  92%  92% 
Shopped any sporting goods store - past 3 months  92%  93%  93% 
Shopped any toy/game store - past 3 months  92%  93%  93% 
Shopped/used services of any florist (excluding grocers) - past 3 months  90%  92%  93% 
Shopped/used services of any day spa - past 3 months  94%  94%  96% 
Shopped/used services of any dry cleaner - past 3 months  91%  93%  93% 
Bought any athletic shoes - past year  92%  93%  94% 
Bought athletic clothing (not shoes) - past year  93%  93%  94% 
Bought any costume jewelry - past year  91%  92%  93% 
Bought any fine jewelry - past year  92%  93%  94% 
Bought any cosmetics or perfumes - past year  91%  91%  93% 
Bought any skin care products - past year  90%  92%  93% 
Bought any infant's clothng - past year  91%  91%  93% 
Bought any children's clothing - past year  92%  92%  93% 
Bought any men's business clothing - past year  93%  94%  94% 
Bought any men's casual clothing - past year  91%  93%  94% 
Bought any men's shoes - past year  91%  93%  94% 
Bought any women's business clothing - past year  93%  95%  95% 
Bought any women's casual clothing - past year  90%  91%  92% 
Bought any women's shoes - past year  90%  92%  93% 
Bought any sports equipment - past year  93%  93%  95% 
Source: Scarborough USA+ 2015 Release 2 Total (August 2014 - October 2015)