WHY RADIO FACT SHEET
Radio Reaches Retail Consumers

Read: Every week Radio reaches 92% of Adults 18+ who have shopped at a carpet store in the past year.

Radio Reaches Retail Customers

Radio's reach among Adults 18+ who...  Total  African-American  Hispanic 
Household shopped any carpet store - past year  92%  92%  92% 
Household shopped any furniture/mattress store - past year  92%  92%  92% 
Household shopped any home accessory store - past year  91%  91%  92% 
Household shopped any hardware/paint/lawn & garden store - past year  91%  92%  92% 
Shopped any major department store - past 3 months  90%  91%  92% 
Shopped any bridal shop - past 3 months  93%  92%  90% 
Shopped any bookstore - past 3 months  91%  92%  93% 
Shopped any clothing store - past 3 months  91%  91%  92% 
Shopped any florist (excluding grocers) - past 3 months  92%  92%  94% 
Shopped any jewelry store - past 3 months  92%  94%  94% 
Shopped any music/video store - past 3 months  92%  93%  93% 
Shopped any office supply store - past 3 months  92%  92%  93% 
Shopped any pet supply store - past 3 months  92%  92%  92% 
Shopped any shoe store - past month  91%  92%  92% 
Shopped any sporting goods store - past 3 months  93%  93%  93% 
Shopped any toy store - past 3 months  93%  93%  93% 
Bought any men's business clothing - past year  93%  94%  93% 
Bought any men's casual clothing - past year  92%  93%  93% 
Bought any men's shoes - past year  93%  94%  93% 
Bought any women's business clothing - past year  94%  94%  94% 
Bought any women's casual clothing - past year  91%  92%  92% 
Bought any women's shoes - past year  92%  92%  93% 
Bought any children's clothing - past year  93%  94%  93% 
Bought any infant's clothing - past year  92%  92%  92% 
Bought any athletic shoes - past year  93%  93%  93% 
Bought other athletic clothing (not shoes) - past year  94%  93%  93% 
Bought any fine jewelry - past year  92%  92%  94% 
Bought any costume jewelry - past year  92%  93%  93% 
Bought any cosmetics, perfumes, or skin care items - past year  91%  93%  93% 
Bought any sports equipment - past year  94%  93%  94% 
Source: Scarborough USA+ 2013 Release 2 (August 2012-September 2013)