WHY RADIO FACT SHEET
Radio's Weekly Reach by Daypart

Americans of all ages find reasons to listen to Radio at all hours of the day and night, every day of the week. Savvy advertisers will use all Radio's dayparts to insure maximum exposure to the U.S. consumer base.

Read: Each week from 10 a.m. to 3 p.m., Radio reaches 80.5% of persons 12 and older.

Radio's Weekly Reach by Daypart

  Age  6-10A  10A-3P  3-7P  7P-Mid  Mid-6A 
Persons  12+  72.5%  80.5%  79.7%  57.0%  24.0% 
Persons  12-17  65.5%  68.5%  76.3%  58.1%  15.2% 
Persons  18+  73.2%  81.7%  80.1%  56.8%  24.9% 
Persons  18-24  64.1%  77.6%  78.5%  64.9%  27.4% 
Persons  18-34  69.4%  79.7%  80.8%  64.0%  26.7% 
Persons  18-49  74.0%  81.8%  82.9%  63.1%  26.9% 
Persons  25-54  77.4%  83.4%  84.3%  61.9%  27.1% 
Persons  55+  70.4%  80.8%  74.4%  46.3%  20.7% 
Persons  35-64  78.4%  84.3%  84.0%  58.7%  27.0% 
Persons  65+  65.1%  78.0%  68.0%  40.0%  16.2% 
Men  12-17  61.9%  64.1%  73.0%  54.3%  13.7% 
Men  18+  60.7%  74.2%  75.7%  52.4%  29.1% 
Men  18-24  60.7%  74.2%  75.7%  62.4%  29.1% 
Men  18-34  67.2%  77.5%  79.0%  62.9%  30.3% 
Men  18-49  72.9%  80.3%  81.8%  63.0%  31.2% 
Men  25-54  77.4%  82.7%  84.0%  62.8%  32.3% 
Men   55+  73.6%  82.6%  76.8%  49.1%  23.8% 
Men  35-64  79.5%  84.3%  84.5%  60.3%  32.0% 
Men  65+  68.8%  80.3%  70.8%  42.7%  17.7% 
Women  12-17  69.3%  73.0%  79.8%  62.1%  16.8% 
Women   18+  72.6%  82.0%  79.7%  55.6%  21.0% 
Women  18-24  67.8%  81.1%  81.5%  67.5%  25.6% 
Women  18-34  71.7%  82.0%  82.7%  65.1%  23.0% 
Women  18-49  75.1%  83.3%  84.0%  63.2%  22.5% 
Women  25-54  77.4%  84.1%  84.6%  61.1%  21.9% 
Women  55+  67.8%  79.4%  72.4%  44.0%  18.1% 
Women  35-64  77.4%  84.3%  83.6%  57.2%  22.2% 
Women  65+  62.2%  76.3%  65.9%  37.9%  15.1% 
Source: RADAR ® 120, March 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)