WHY RADIO FACT SHEET
Radio Listeners Listen and Listen and Listen

Proliferating media options mean Americans have more and more choices where to spend their media time. Because Radio is easily available just about everywhere - and because Radio may be enjoyed while accessing other media - Radio can capture as much as 16+ hours of tune-in each week, providing many opportunities for your advertising message to make an impact!


Radio Listeners Listen

    Total Weekly Time Spent Listening Hrs:Min  Average Daily Weekday Time Spent Listening Hrs:Min  Total Weekend Time Spent Listening Hrs:Min 
Persons  12+      13:36  1:56  3:49 
Teens  12-17  8:18  1:03  3:11 
Persons  18+  14:08  2:01  3:53 
Persons  18-24  11:40  1:35  3:36 
Persons  18-34  12:05  1:43  3:29 
Persons  18-49  13:17  1:56  3:37 
Persons  25-54  14:12  2:06  3:43 
Persons  55+  14:59  2:04  4:14 
Persons  35-64  15:18  2:16  3:59 
Persons  65+  14:10  1:51  4:15 
Men  12+  14:29  2:04  3:56 
Men  12-17  7:46  :57  3:04 
Men  18+  15:11  2:12  4:01 
Men  18-24  11:53  1:36  3:37 
Men  18-34  12:48  1:48  3:35 
Men  18-49  14:12  2:04  3:45 
Men  25-54  15:24  2:17  3:54 
Men  55+  16:10  2:17  4:22 
Men  35-64  16:41  2:30  4:12 
Men  65+  14:53  2:00  4:15 
Women  12+  12:46  1:40  3:42 
Women  12-17  8:50  1:08  3::18 
Women  18+  13:09  1:51  3:45 
Women  18-24  11:27  1:34  3:34 
Women  18-34  11:27  1:37  3:23 
Women  18-49  12:23  1:47  3:28 
Women  25-54  13:01  1:55  3:32 
Women  55+  13:56  1:52  4:07 
Women  35-64  13:57  2:02  3:46 
Women  65+  13:35  1:43  4:15 
Source: RADAR ® 122, September 2014 © Copyright Nielsen Audio (Monday-Sunday, Monday-Friday, Saturday/Sunday 24-Hour TSL Estimates, All Radio)



Share of Media Consumption

Medium  Avg. Minutes Per Day  % of Total Media Time 
Radio  142.3  21.5% 
Internet (No e-Mail)  113.2  17.1% 
Broadcast TV  95.3  14.4% 
e-Mail  87.0  13.2% 
Local Cable  84.7  12.8% 
Billboards*  53.1  8.0% 
Newspaper  44.6  6.8% 
Satellite TV  40.6  6.1% 
Total Media  660.7  100.0% 
The Media Audit, January 2012 - March 2013 -Radio’s Share of Time Spent with Selected Media -Average Minutes per Day (Adults 18+)- Percentages may not add to 100 due to rounding *Billboards based on time spent driving