WHY RADIO FACT SHEET
Top 40 National Network & Spot Advertisers: Brands

The following ranker includes Network and National Spot Radio spending only. Many National advertisers - such as Budweiser and McDonald's - place the majority of their Radio advertising directly with stations and not through a Network or Spot Representative company, so National and Network does not fully reflect their media spending. Direct spending by many National advertisers substantially exceeds the amount listed in the National/Network Top 40.

Figures shown in millions of dollars.


Rank  Brand  2015 Total $  2015 Network $  2015 Nat'l Spot $ 
T-Mobile Wireless  85.8  85.8 
Comcast  84.4  84.4 
Home Depot Home Center  60.5  53.0  7.4 
GEICO  57.7  21.5  36.2 
Sprint Wireless  48.3  11.8  36.5 
Verizon Wireless  36.2  0.4  35.9 
O'Reilly Auto Parts  33.1  19.5  13.6 
AT&T Wireless  32.7  0.8  31.9 
Macy's  32.0  21.7  10.4 
10  Mattress Firm Store  25.0  25.0 
11  Walgreens Drug Stores  24.8  24.3  0.5 
12  LifeLock Identity Theft Service  21.5  14.2  7.3 
13  Universal Pictures  20.6  1.7  18.9 
14  American Family Insurance  20.0  .01  20.0 
15  Wendy's  17.0  10.9  6.1 
16  Advance Auto Parts Store  17.0  12.4  4.6 
17  Cricket Communications Wireless  16.9  .01  16.7 
18  Safeway Food Store  16.5  16.5 
19  Jeep Vehicles  16.1  16.1 
20  AutoZone Parts Store  15.9  15.9 
21  Taco Bell  15.6  11.7  3.9 
22  Allstate Insurance  15.5  1.2  14.3 
23  State Farm Insurance  14.7  12.3  2.5 
24  Quicken Loans  14.6  14.2  0.5 
25  20th Century Fox Pictures  14.5  1.3  13.2 
27  MetroPCS Wireless  13.6  4.2  9.4 
26  ABC-TV  13.9  0.3  13.6 
28  Honda - Full LIne  13.2  13.2 
29  Kohl's   12.5  9.1  3.3 
30  TracFone Wireless  12.4  2.8  9.6 
31  Sleep Number Store  12.3  0.6  11.6 
32  American Express  12.2  5.1  7.1 
33  NAPA Auto Parts Store  12.2  12.2 
34  RAM Pickup  12.1  12.1 
35  Progressive Insurance  11.9  11.8  0.1 
36  Ford  11.8  8.9  2.9 
37  Dodge - Full Line  11.1  11.1 
38  Target  10.8  10.8 
39  Navy Federal Credit Union  10.7  0.9  9.8 
40  Verizon   10.4  10.4 
Note: Rank based on report total ($000). Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Kantar Media Ad$pender Online, Copyright 2016. These figures may not be reproduced in any manner without express consent of Kantar Media.