WHY RADIO FACT SHEET
Top 40 National Network & Spot Advertisers: Brands

The following ranker includes Network and National Spot Radio spending only. Many National advertisers - such as Budweiser and McDonald's - place the majority of their Radio advertising directly with stations and not through a Network or Spot Representative company, so National and Network does not fully reflect their media spending. Direct spending by many National advertisers substantially exceeds the amount listed in the National/Network Top 40.

Figures shown in millions of dollars.


Rank  Brand  2014 Total $  2014 Network $  2014 National Spot $ 
Home Depot Home Center  71.4  61.9  9.5 
T-Mobile Wireless  65.2  0.2  65.0 
Comcast Cable  64.9  64.9 
GEICO  62.9  23.1  39.8 
AT&T  57.4  0.5  56.9 
Verizon Wireless  52.1  52.1 
O'Reilly Auto Parts  34.9  21.2  13.7 
Macy's Department Store  33.9  22.4  1.4 
Walgreens  28.4  26.1  2.3 
10  Sprint  28.0  18.0  10.0 
11  MetroPCS  27.6  27.6 
12  Allstate Insurance  27.1  5.8  21.3 
13  Walmart Discount Department Store  26.3  7.7  18.6 
14  Safeway  24.6  24.6 
15  AutoZone  21.6  21.0  0.6 
16  Advance Auto Parts Store  21.1  10.8  10.3 
17  Mattress Firm Store  20.2  20.2 
18  Ford  19.6  17.2  2.4 
19  Cricket  19.3  19.3 
20  Quicken Loans  19.1  19.0  0.1 
21  American Family Insurance  17.5  0.1  17.4 
22  Sam's Club  15.0  9.3  5.7 
23  Target Discount Department Store  15.0  0.1  14.9 
24  TracFone  14.6  3.1  11.5 
25  Fox-TV  14.1  0.6  13.5 
27  Lifelock  14.0  133.6  0.4 
26  State Farm Insurance  14.0  13.3  0.7 
28  Jeep  13.2  13.2 
29  Cox Cable  13.1  13.1 
30  NAPA  12.5  12.4  0.1 
31  Farmers Insurance  12.5  12.5 
32  Toyota Dealer Association  12.4  12.4 
33  Chrysler  12.1  3.3  8.8 
34  JCPenney Department Stores  12.0  11.5  0.5 
35  NBC-TV Network  11.7  4.5  7.2 
36  Progressive Insurance  11.7  11.6  0.1 
37  20th Century Fox Pictures  11.5  1.1  10.4 
38  Sleep Number Mattresses  11.3  2.2  9.1 
39  Boost Mobile  11.1  11.0  0.1 
40  JPMorgan Chase  10.7  10.7 
Note: Rank based on report total ($000). Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Kantar Media Ad$pender Online, Copyright 2015. These figures may not be reproduced in any manner without express consent of Kantar Media.