WHY RADIO FACT SHEET
Top 40 National Network & Spot Advertisers: Brands

The following ranker includes Network and National Spot Radio spending only. Many National advertisers - such as Budweiser and McDonald's - place the majority of their Radio advertising directly with stations and not through a Network or Spot Representative company, so National and Network does not fully reflect their media spending. Direct spending by many National advertisers substantially exceeds the amount listed in the National/Network Top 40.

Figures shown in millions of dollars.


Rank  Brand  2014 Total $  2014 Network $  2014 National Spot $ 
Home Depot Home Center  72.5  63.0  9.5 
T-Mobile Wireless  65.0  --  65.0 
GEICO  63.5  23.7  39.8 
Comcast Cable  58.8  --  58.8 
Verizon Wireless  41.3  --  41.3 
AT&T Wireless  40.3  0.5  39.8 
O'Reilly Auto Parts  35.4  21.7  13.7 
Macy's Department Store  34.2  22.8  11.4 
Walgreens Drug Stores  29.1  26.8  2.3 
10  Sprint Wireless  28.2  18.2  10.0 
11  Allstate Insurance  27.0  5.8  21.2 
12  Walmart  26.3  7.7  18.6 
13  Safeway Food Store  24.6  --  24.6 
14  AutoZone Parts Store  21.9  21.3  0.6 
15  Advance Auto Parts Store  21.7  11.4  10.3 
16  Ford  20.6  17.2  3.4 
17  Mattress Firm Store  20.2  --  20.2 
18  Quicken Loans  19.4  19.4  0.1 
19  Cricket Communications Wireless  18.9  --  18.9 
20  MetroPCS Wireless Store  15.7  --  15.7 
21  American Family Insurance  15.5  0.1  15.4 
22  Sam's Club  15.1  9.4  5.7 
23  Target Discount Department Store  15.0  0.1  15.0 
24  TracFone Wireless  14.6  3.1  11.5 
25  AT&T  14.6  --  14.6 
27  Fox-TV  13.7  0.6  13.1 
26  LifeLock Identity Theft Service  14.1  13.7  0.4 
28  Jeep  13.2  --  13.2 
29  Cox Communications Cable  12.9  --  12.9 
30  Farmers Insurance  12.5  --  12.5 
31  JCPenney  12.2  11.7  0.5 
32  Progressive Insurance  12.0  12.0  0.1 
33  MetroPCS Wireless  12.0  --  12.0 
34  State Farm Insurance  11.7  11.0  0.7 
35  Boost Mobile Wireless  11.5  11.4  0.1 
36  20th Century Fox Pictures  11.5  1.1  10.4 
37  Toyota  11.3  --  11.3 
38  NAPA Auto Parts Store  10.9  10.8  0.1 
39  Verizon  10.8  --  10.8 
40  Kohl's  10.7  10.4  0.3 
Note: Rank based on report total ($000). Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Kantar Media Ad$pender Online, Copyright 2015. These figures may not be reproduced in any manner without express consent of Kantar Media.