WHY RADIO FACT SHEET
Top 40 National Network & Spot Advertisers: Brands

The following ranker includes Network and National Spot Radio spending only. Many National advertisers - such as Budweiser and McDonald's - place the majority of their Radio advertising directly with stations and not through a Network or Spot Representative company, so National and Network does not fully reflect their media spending. Direct spending by many National advertisers substantially exceeds the amount listed in the National/Network Top 40.

Figures shown in millions of dollars.


Rank  Brand  2016 Total $  2016 Network $  2016 Nat'l Spot $ 
T-Mobile Wireless  92.0  0.1  91.9 
Comcast  72.8  72.8 
Home Depot Home Center  56.1  49.9  6.2 
GEICO  53.8  21.1  32.6 
Sprint Wireless  40.2  13.6  26.6 
Burger King  38.6  13.3  25.3 
O'Reilly Auto Parts  33.2  18.5  14.7 
Verizon Wireless  31.1  1.8  29.4 
Macy's  28.1  17.5  10.6 
10  AT&T Wireless  27.6  0.4  27.2 
11  LifeLock Identity Theft Service  23.8  13.6  10.3 
12  Mattress Firm Store  23.7  0.0  23.7 
13  Walgreens Drug Stores  19.2  18.3  0.9 
14  Jeep Vehicles  16.9  0.0  16.9 
15  Advance Auto Parts Store  16.7  11.8  4.9 
16  JCPenney Department Store  16.4  14.9  1.5 
17  Cricket Communications Wireless  16.1  16.1 
18  Quicken Loans  15.4  15.4  0.0 
19  Coca-Cola Classic  15.1  15.1 
20  MetroPCS Wireless  14.8  3.6  11.2 
21  State Farm  14.6  11.8  2.8 
22  Ford  14.5  12.6  1.9 
23  American Family Insurance  14.3  0.0  14.3 
24  Taco Bell  14.2  11.2  3.0 
25  Lowe's Building Supply Store  13.8  12.4  1.3 
27  Paramount Pictures  13.1  0.6  12.5 
26  AbbVie (pharmaceuticals)  13.5  0.1  13.4 
28  NAPA Auto Parts Store  12.6  12.6 
29  ABC Television  12.5  0.3  12.2 
30  Sleep Number Store  12.4  0.9  11.5 
31  RAM Pickup  12.3  12.3 
32  AutoZone Parts Store  11.9  11.9 
33  Staples Office Supply  11.9  7.6  4.3 
34  Safeway Food Store  11.8  11.8 
35  Jimmy Johns Gourmet Sandwich Shop  11.8  11.8 
36  Albertsons Food Store  11.7  11.7 
37  Best Buy  11.2  11.2 
38  Jackson Hewitt  10.9  3.2  7.7 
39  Kao Brands (Curel, Biore, etc.)  10.8  10.8 
40  Kohl's Department Store  10.7  8.6  2.0 
Note: Rank based on report total ($000). Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Kantar Media Ad$pender Online, Copyright 2017. These figures may not be reproduced in any manner without express consent of Kantar Media.