WHY RADIO FACT SHEET
Top 40 National Network & Spot Advertisers: Brands

Kantar Media ad spending data includes Network and National Spot Radio - pending only. Many national advertisers place the majority of their Radio advertising directly with stations and not through a Network or Spot Representative company. Therefore, Kantar Media does not capture these advertisers' true Radio expenditures. Direct spending by many national advertisers substantially exceeds the amounts spent by the advertisers listed in the Kantar Media Top 40. Ranked by Brand

Figures shown in millions of dollars.


Rank  Brand  2013 Total $  2013 Network $  2013 National Spot $ 
Comcast  80.8  80.8 
Home Depot Home Center  69.5  59.2  10.3 
GEICO  65.1  25.3  39.8 
T-Mobile Wireless  59.1  59.1 
Verizon Wireless  46.6  46.6 
Walmart Discount Department Store  42.7  15.2  27.5 
Sprint Wireless  35.6  10.0  25.6 
O'Reilly Auto Parts Store  35.4  20.9  14.5 
Macy's Department Store  33.7  22.0  11.7 
10  AT&T  33.1  5.0  28.1 
11  Safeway Food Store  31.2  31.2 
12  Quicken Loans  29.2  28.9  0.3 
13  Dodge  27.9  0.7  27.2 
14  Ford  25.5  21.5  4.0 
15  Allstate  25.5  2.9  22.6 
16  AutoZone Parts Store  23.9  22.9  1.0 
17  Walgreens Drug Stores  22.8  20.6  2.2 
18  Sears Department Store  19.9  13.5  6.4 
19  Target Discount Department Store  19.4  5.2  14.2 
20  Advance Auto Parts Store  19.2  13.2  6.0 
21  State Farm Insurance  17.6  10.9  6.7 
22  Fox-TV Network  17.4  0.8  16.6 
23  American Family Insurance  17.0  0.1  16.9 
24  TracFone  16.9  1.9  15.0 
25  Burger King Restaurant  16.4  12.3  4.1 
26  Sam's Club  16.4  12.3  4.1 
27  PNC Bank S Is for Savings  15.0  15.0 
28  Mattress Firm Store  14.9  14.9 
29  ABC-TV Network  14.3  1.4  12.9 
30  Ideal Image Laser Hair Removal  12.9  12.9 
31  Toys 'R' Us  11.9  11.4  0.5 
32  Bonefish Grill  11.8  3.9  7.9 
33  Apollo Group  11.8  11.8 
34  Kaiser Permanente  11.7  11.7 
35  Cox Communications Cable  11.5  11.5 
36  Progressive Insurance  11.3  11.0  0.2 
37  Navy Federal Credit Union  10.7  0.8  9.9 
38  Midas Muffler Shops  10.7  10.4  0.3 
39  Ford Dealer Association  10.5  10.5 
40  Kohl's Department Store  10.3  8.1  2.2 
Note: Rank based on report total ($000). Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Kantar Media Ad$pender Online, Copyright 2014. These figures may not be reproduced in any manner without express consent of Kantar Media.