WHY RADIO FACT SHEET
Top 40 National Network & Spot Advertisers: Industry

The following ranker includes Network and National Spot Radio spending only. Many National advertisers - such as Budweiser and McDonald's - place the majority of their Radio advertising directly with stations and not through a Network or Spot Representative company, so National and Network does not fully reflect their media spending. Direct spending by many advertisers may impact National/Local Ad Category rankings.

Figures shown in millions of dollars.


Rank   Industry   2014 Total $  2014 Network $  2014 National Spot $ 
Retail  531.1  252.6  278.5 
Communications  366.3  38.1  328.1 
Insurance and Real Estate  211.9  66.1  145.8 
Media & Advertising  180.9  39.5  141.4 
Financial  170.3  55.2  115.1 
Miscellaneous Services & Amusements  165.4  542.9  122.5 
Government, Politics and Organizations  155.8  20.7  135.1 
Automotive, Automotive Accessories & Equipment  153.7  46.5  107.2 
Restaurants  126.8  37.8  89.0 
10  Public Transportation, Hotels & Resorts  65.3  11.8  53.5 
11  Department Stores  62.8  46.4  16.4 
12  Schools, Camps, Seminars  50.5  6.4  44.1 
13  Automotive Dealers & Services  49.8  17.4  32.4 
14  Discount Department & Variety Stores  48.2  8.5  39.7 
15  Gasoline, Lubricants (Transmission) & Fuels  38.6  15.4  23.2 
16  Horticulture & Farming  29.2  7.1  22.1 
17  Dairy, Produce, Meat & Bakery Goods  27.8  2.7  25.1 
18  Computers, Software, Internet Not Elsewhere Classified  26.1  16.4  9.7 
19  Beverages  24.4  10.3  14.1 
20  Medicines & Proprietary Remedies  22.6  17.8  4.8 
21  Business & Technology Not Elsewhere Classified  22.0  3.7  18.3 
22  Shopping Centers & Catalog Showrooms  20.5  9.4  11.1 
23  Building Materials, Equipment & Fixtures  19.6  15.5  4.1 
24  Direct Response Companies  18.2  16.8  1.4 
25  Manufacturing: Materials & Equipment/Freigh/Industrial Development  15.0  10.0  5.0 
26  Pharmaceutical Houses  14.0  6.5  7.5 
27  Food & Beverages Not Elsewhere Classified  13.9  4.2  9.7 
28  Beer & Wine  12,2  5.5  6.7 
29  Audio & Video Equipment & Supplies  9,5  4.4  5.1 
30  Games, Toys & Hobbycraft  9.3  5.5  3.8 
31  Liquor  6.9  0.9  6.0 
32  Confectionery & Snacks  6.5  5.4  1.1 
33  Eye Glasses, Medical Equipment & Supplies  6.5  5.2  1.3 
34  Household Furnishings & Accessories  6.2  6.1  0.1 
35  Drugs, Toiletries & Fitness Not Elsewhere Classified  6.1  1.5  4.6 
36  Cosmetics & Beauty AIds  5.8  3.2  2.6 
37  Pets, Pet Foods & Supplies  3.8  3.3  0.5 
38  Sporting Goods  3.7  3.2  0.5 
39  Prepared Foods  3.6  0.4  3.2 
40  Fitness & Diet Programs & Spas  3.5  0.3  3.2 
Note: Rank based on report total. Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Copyright 2015, Kantar Media Ad$pender Online. These figures may not be reproduced in any manner without express consent of Kantar Media.