WHY RADIO FACT SHEET
Top 40 National Network & Spot Advertisers: Industry

Kantar Media's ad spending data includes Network and National Spot Radio spending only. Many national advertisers place the majority of their Radio advertising directly with stations and not through a Network or Spot Representative company. Therefore, Kantar Media does not capture these advertisers' true Radio expenditures. Direct spending by many national advertisers substantially exceeds the amounts spent by the advertisers listed in the Kantar Top 40. Ranked by Industry

Figures shown in millions of dollars.


Rank   Industry   2013 Total $  2013 Network $  2013 National Spot $ 
Retail  511.3  233.6  277.7 
Communications  323.5  19.0  304.6 
Insurance and Real Estate  195.9  61.1  134.8 
Financial  193.7  68.4  125.2 
Miscellaneous Services and Amusements  176.7  38.2  138.5 
Media & Advertising  175.0  37.0  138.0 
Automotive, Automotive Accessories & Equipment  173.1  52.6  120.5 
Restaurants  152.7  30.9  121.8 
Government, Politics & Organizations  87.8  18.2  69.6 
10  Public Transportation, Hotels & Resorts  73.4  11.9  61.5 
11  Discount Department Stores & Variety Stores  73.3  24.0  49.3 
12  Department Stores  72.7  50.5  22.2 
13  Schools, Camps, Seminars  58.0  13.9  44.1 
14  Automotive Dealers and Services  48.9  19.2  29.7 
15  Gasoline, Lubricants (Transmission) & Fuels  40.8  19.7  21.1 
16  Medicines & Proprietary Remedies  38.2  29.7  8.5 
17  Dairy, Produce, Meat & Bakery Goods  37.9  6.1  31.8 
18  Computers, Software, Internet (Not Elsewhere Classified)  35.1  24.0  11.1 
19  Horticulture & Farming  30.9  5,7  25.2 
20  Beverages  25.2  7.2  18.0 
21  Business & Technology (Not Elsewhere Classified)  22.5  4.5  18.0 
22  Shopping Centers & Catalog Showrooms  20.0  12.3  7.7 
23  Building Materials, Equipment & Fixtures  19.5  14.0  5.5 
24  Audio & Video Equipment & Supplies  18.6  5.9  12.7 
25  Direct Response Companies  16.4  15.6  0.8 
26  Manufacturing: Materials & Equipment/Freight/Industrial Development  14.7  13,4  1.3 
27  Food & Beverages: Combined Copy & Not Elsewhere Classified  14.0  0.9  13.1 
28  Beer & Wine  10.4  5.8  4.5 
29  Confectionery & Snacks  9.6  6.7  2.9 
30  Pharmaceutical Houses  9.2  1.0  8.2 
31  Prepared Foods  9.0  4.6  4.4 
32  Liquor  8.8  1.0  7.8 
33  Personal Hygiene & Health - Women, Men & Women, Unisex  8.7  7.5  1.2 
34  Cosmetics & Beauty Aids  6.8  4.1  2.7 
35  Eye Glasses, Medical Equipment & Supplies  6.6  5.5  1.1 
36  Games, Toys & Hobbycraft  5.9  3.8  2.1 
37  Footwear  5.5  5.3  0.2 
38  Pets, Pet Foods & Supplies  4.9  4.4  0.5 
39  Cigarettes, Tobacco & Accessories  4.5  2.4  2.1 
40  Toiletries, Hygienic Goods & Skin Care - Men  4.1  2.4  1.7 
Note: Rank based on report total. Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Copyright 2014, Kantar Media Ad$pender Online. These figures may not be reproduced in any manner without express consent of Kantar Media.