WHY RADIO FACT SHEET
Top 40 National Network & Spot Advertisers: Industry

The following ranker includes Network and National Spot Radio spending only. Many National advertisers - such as Budweiser and McDonald's - place the majority of their Radio advertising directly with stations and not through a Network or Spot Representative company, so National and Network does not fully reflect their media spending. Direct spending by many advertisers may impact National/Local Ad Category rankings.

Figures shown in millions of dollars.


Rank   Industry   2014 Total $  2014 Network $  2014 National Spot $ 
Retail  526.9  248.4  278.5 
Communications  365.8  37.7  328.1 
Insurance and Real Estate  210.6  64.8  145.8 
Media & Advertising  180.8  39.4  141.4 
Financial  169.4  54.3  115.1 
Miscellaneous Services & Amusements  163.8  41.4  122.4 
Government, Politics and Organizations  154.8  19.7  135.1 
Automotive, Automotive Accessories & Equipment  150.7  43.5  107.2 
Restaurants  126.4  37.4  89.0 
10  Public Transportation, Hotels & Resorts  65.2  11.7  53.5 
11  Department Stores  61.7  45.3  16.4 
12  Schools, Camps, Seminars  50.3  6.2  44.1 
13  Automotive Dealers & Services  50.2  17.8  32.4 
14  Discount Department & Variety Stores  48.2  8.5  39.7 
15  Gasoline, Lubricants (Transmission) & Fuels  38.2  15.0  23.2 
16  Horticulture & Farming  29.1  7.0  22.1 
17  Dairy, Produce, Meat & Bakery Goods  27.8  2.7  25.1 
18  Computers, Software, Internet Not Elsewhere Classified  25.7  16.0  9.7 
19  Beverages  24.3  10.2  14.1 
20  Medicines & Proprietary Remedies  22.4  17.6  4.8 
21  Business & Technology Not Elsewhere Classified  22.0  3.7  18.3 
22  Shopping Centers & Catalog Showrooms  20.4  9.3  11.1 
23  Building Materials, Equipment & Fixtures  19.2  15.1  4.1 
24  Direct Response Companies  17.9  16.5  1.4 
25  Manufacturing: Materials & Equipment/Freigh/Industrial Development  16.4  11.4  5.0 
26  Pharmaceutical Houses  14.1  6.6  7.5 
27  Food & Beverages Not Elsewhere Classified  13.9  4.2  9.7 
28  Beer & Wine  12.0  5.3  6.7 
29  Audio & Video Equipment & Supplies  9.4  4.3  5.1 
30  Games, Toys & Hobbycraft  9.2  5.4  3.8 
31  Liquor  6.9  0.9  6.0 
32  Confectionery & Snacks  6.5  5.4  1.1 
33  Eye Glasses, Medical Equipment & Supplies  6.3  5.0  1.3 
34  Drugs, Toiletries & Fitness Not Elsewhere Classified  6.1  1.5  4.6 
35  Household Furnishings & Accessories  6.1  6.0  0.1 
36  Cosmetics & Beauty AIds  5.8  3.2  2.6 
37  Sporting Goods  4.1  3.6  0.5 
38  Pets, Pet Foods & Supplies  3.7  3.2  0.5 
39  Prepared Foods  3.5  0.3  3.2 
40  Fitness & Diet Programs & Spas  3.4  0.2  3.2 
Note: Rank based on report total. Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Copyright 2015, Kantar Media Ad$pender Online. These figures may not be reproduced in any manner without express consent of Kantar Media.