WHY RADIO FACT SHEET
Top 40 National Network & Spot Advertisers: Industry

The following ranker includes Network and National Spot Radio spending only. Many National advertisers in categories such as Restaurants, Beverages, etc. place the majority of their Radio advertising directly with stations and not through a Network or Spot Representative company, so National and Network does not fully reflect their media spending. Direct spending by many advertisers may impact National/Local Ad Category rankings.

Figures shown in millions of dollars.


Rank   Industry   2016 Total $  2016 Network $  2016 Nat'l Spot $ 
Retail  491.5  205.6  285.8 
Communications  377.8  33.5  344.3 
Miscellaneous Services & Amusements  237.5  45.7  191.8 
Financial  192.6  68.9  123.7 
Government, Politics & Organizations  191.0  15.8  175.2 
Restaurants  187.3  47.5  139.7 
Media & Advertising  172.2  31.2  141.0 
Automotive, Automotive Accessories & Equipment  168.9  58.7  110.2 
Insurance & Real Estate  153.0  58.4  94.5 
10  Department Stores  65.4  43.2  22.2 
11  Public Transportation, Hotels & Resorts  58.7  7.2  51.5 
12  Dairy, Produce, Meat & Bakery Goods  42.5  3.1  39.4 
13  Schools, Camps, Seminars  41.6  9.5  32.1 
14  Beverages  35.3  5.9  29.5 
15  Business & Technology Not Elsewhere Classified  34.8  15.8  18.9 
16  Automotive Dealers & Services  29.9  5.7  24.2 
17  Discount Department & Variety Stores  28.5  7.3  21.2 
18  Horticulture & Farming  27.6  7.8  19.8 
19  Building Materials, Equipment & Fixtures  27.0  19.0  8.0 
20  Gasoline, Lubricants (Transmission) & Fuels  24.7  7.9  16.7 
21  Direct Response Companies  24.2  21.6  2.6 
22  Medicines & Proprietary Remedies  23.8  10.2  13.5 
23  Computers, Software, Internet Not Elsewhere Classified  22.7  12.1  10.6 
24  Food & Beverages: Combined Copy & Not Elsewhere Classified  20.7  7.6  13.1 
25  Shopping Centers & Catalog Showrooms  20.6  6.4  14.2 
26  Beer & Wine  18.0  6.9  11.1 
27  Pharmaceutical Houses  15.7  1.6  14.2 
28  Confectionery & Snacks  14.3  6.8  7.4 
29  Drugs, Toiletries & Fitness: Combined Copy & Not Elsewhere Classified  13.7  10.8  2.9 
30  Liquor  12.3  1.2  11.1 
31  Fitness & Diet Programs & Spas  10.3  0.8  9.4 
32  Manufacturing: Materials&Equipment/Freight/Industrial Development  9.9  4.4  5.5 
33  Audio & Video Equipment & Supplies  9.2  6.9  2.3 
35  Games, Toys & Hobbycraft  7.5  5.5  2.0 
34  Household Furnishings & Accessories  9.1  8.6  0.5 
36  Cosmetics & Beauty AIds  5.9  4.8  1.1 
37  Prepared Foods  5.9  4.8  1.1 
38  Toiletries, Hygienic Goods & Skin Care - Men  4.7  4.3  0.4 
39  Pets, Pet Foods & Supplies  4.5  1.4  3.1 
40  Household Appliances, Equip & Utensils  4.1  3.0  1.1 
Note: Rank based on report total. Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Copyright 2017, Kantar Media Ad$pender Online. These figures may not be reproduced in any manner without express consent of Kantar Media.