WHY RADIO FACT SHEET
Top 40 National Network & Spot Advertisers: Industry

The following ranker includes Network and National Spot Radio spending only. Many National advertisers in categories such as Restaurants, Beverages, etc. place the majority of their Radio advertising directly with stations and not through a Network or Spot Representative company, so National and Network does not fully reflect their media spending. Direct spending by many advertisers may impact National/Local Ad Category rankings.

Figures shown in millions of dollars.


Rank   Industry   2015 Total $  2015 Network $  2015 Nat'l Spot $ 
Retail  483.4  220.4  263.0 
Communications  409.5  38.1  371.4 
Financial  197.3  67.7  129.6 
Insurance & Real Estate  197.0  65.6  131.5 
Miscellaneous Services & Amusements  191.2  50.7  140.5 
Media & Advertising  183.4  32.9  150.5 
Automotive, Automotive Accessories & Equipment  179.7  51.0  128.7 
Restaurants  144.6  44.7  99.9 
Government, Politics & Organizations  91.2  17.5  73.7 
10  Public Transportation, Hotels & Resorts  65.9  13.2  52.7 
11  Department Stores  63.1  41.4  21.7 
12  Automotive Dealers & Services  47.3  17.7  29.7 
13  Schools, Camps, Seminars  46.1  7.4  38.6 
14  Beverages  44.1  9.8  34.3 
15  Dairy, Produce, Meat & Bakery Goods  33.0  10.4  22.5 
16  Gasoline, Lubricants (Transmission) & Fuels  30.2  9.2  21.0 
17  Discount Department & Variety Stores  30.1  4.4  25.7 
18  Horticulture & Farming  28.0  9.0  19.0 
19  Building Materials, Equipment & Fixtures  25.5  18.7  6.8 
20  Medicines & Proprietary Remedies  22.7  13.6  9.1 
21  Business & Technology Not Elsewhere Classified  22.7  10.5  12.2 
22  Computers, Software, Internet Not Elsewhere Classified  22.1  13.3  8.8 
23  Direct Response Companies  21.6  18.3  3.3 
24  Food & Beverages: Combined Copy & Not Elsewhere Classified  20.5  3.0  17.5 
25  Shopping Centers & Catalog Showrooms  20.1  5.6  14.5 
26  Games, Toys & Hobbycraft  15.4  8.1  7.3 
27  Beer & Wine  13.1  6.7  6.5 
28  Audio & Video Equipment & Supplies  9.9  4.2  5.7 
29  Pharmaceutical Houses  9.5  3.9  5.6 
30  Manufacturing: Materials & Equipment/Freight/Industrial Development  8.9  3.8  5.2 
31  Eye Glasses, Medical Equipment & Supplies  8.6  8.0  0.6 
32  Household Furnishings & Accessories  8.2  7.7  0.5 
33  Drugs, Toiletries & Fitness Not Elsewhere Classified  7.4  2.8  4.6 
35  Fitness & Diet Programs & Spas  6.6  0.1  6.5 
34  Confectionery & Snacks  6.9  3.3  3.5 
36  Cosmetics & Beauty AIds  5.6  2.9  2.6 
37  Prepared Foods  4.7  0.5  4.2 
38  Toiletries, Hygienic Goods & Skin Care - Men  4.3  3.9  0.4 
39  Pets, Pet Foods & Supplies  4.2  1.5  2.8 
40  Liquor  4.2  0.8  3.4 
Note: Rank based on report total. Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Copyright 2016, Kantar Media Ad$pender Online. These figures may not be reproduced in any manner without express consent of Kantar Media.