WHY RADIO FACT SHEET
Top 40 National Network & Spot Advertisers: Parent Company

The following ranker includes Network and National Spot Radio spending only. Many National advertisers - such as Budweiser and McDonald’s - place the majority of their Radio advertising directly with stations and not through a Network or Spot Representative company, so National and Network does not fully reflect their media spending. Direct spending by many advertisers substantially exceeds the amount listed in the National/Network Top 40.

Figures shown in millions of dollars.


Rank   Parent  2016 Total $  2016 Network $  2016 Nat'l Spot $ 
Deutsche Telekom Ag (T-Mobile)  110.6  3.7  106.9 
Comcast Corp  101.2  6.0  95.3 
Berkshire Hathaway, Inc. (GEICO, Dairy Queen, etc.)  59.9  21.3  38.6 
AT&T, Inc.  57.9  4.6  53.3 
Home Depot, Inc.  56.1  49.9  6.2 
Softbank Corp. (Sprint)  50.5  14.8  35.8 
Fiat Chrysler Automobiles NV  47.7  2.9  44.8 
Verizon Communications, Inc.  46.4  1.9  44.5 
Restaurant Brands Intl. Inc. (Burger King, Popeye, Tim Hortons)  39.5  13.3  26.2 
10  OReilly Auto Parts  33.2  18.5  14.7 
11  Macys  28.1  17.5  10.6 
12  Walt Disney Co.  28.1  1.7  26.4 
13  Symantec Corp  26.5  13.6  13.0 
14  Mattress Firm Holding Corp  25.9  25.9 
15  AB Acquisition LLC. (Albertsons, Acme, etc.)  24.2  24.2 
16  Ford Motor Co.  22.7  16.7  6.0 
17  Coca-Cola Co.  21.9  2.0  19.9 
18  21st Century Fox  19.3  1.6  17.7 
19  Walgreens Boots Alliance  19.2  18.3  0.9 
20  Yum Brands Inc. (KFC, Pizza Hut, Taco Bell)  19.0  15.7  3.3 
21  U.S. Government  17.7  10.4  7.3 
22  Kao Corporation (Curel, Biore, etc.)  17.0  16.2  0.8 
23  Advance Auto Parts  16.7  11.8  4.9 
24  Advance Auto Parts Inc.  16.7  14.9  1.5 
25  Viacom  15.6  1.6  13.9 
26  Rock Holdings  15.4  15.4 
27  State Farm Mutual Auto Insurance Co.  14.7  11.8  2.9 
28  American Family Mutual Insurance Co,  14.6  0.08  14.5 
29  Lowe's Companies Inc.   13.9  12.4  1.5 
30  Honda Motor Co. LTD Dealer Association  13.7  13.7 
31  AbbVie Inc. (pharmaceuticals)  13.5  0.1  13.4 
32  Genuine Parts Co.  13.5  6.4  7.0 
33  General Motors Corp.  13.4  6.4  7.0 
34  Select Comfort Corp.  13.0  1.5  11.5 
35  Amazon.com Inc.  11.9  7.6  4.3 
36  AutoZone Inc.  11.9  11.9 
37  Staples Inc.  11.9  7.6  4.3 
38  Jimmy Johns Enterprises Inc.  11.8  0.0  11.8 
39  Walmart Stores Inc.  11.7  7.0  4.7 
40  Best Buy Co Inc.  11.2  11.2 
Note: Rank based on report total ($000). Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Kantar Media Ad$pender Online, Copyright 2017. These figures may not be reproduced in any manner without express consent of Kantar Media.