WHY RADIO FACT SHEET
Top 40 National Network & Spot Advertisers: Parent Company

The following ranker includes Network and National Spot Radio spending only. Many National advertisers - such as Budweiser and McDonald’s - place the majority of their Radio advertising directly with stations and not through a Network or Spot Representative company, so National and Network does not fully reflect their media spending. Direct spending by many advertisers substantially exceeds the amount listed in the National/Network Top 40.

Figures shown in millions of dollars.


Rank   Parent  2015 Total $  2015 Network $  2014 Nat'l Spot $ 
Comcast Corp.  127.6  6.9  120.7 
Deutsche Telekom AG (T-Mobile)  108.4  4.3  104.2 
Berkshire Hathaway, Inc. (GEICO, Dairy Queen, etc.)  63.2  21.5  41.6 
AT&T, Inc.  60.8  3.7  57.2 
Home Depot, Inc.  60.5  53.0  7.4 
Softbank Corp. (Sprint)  59.5  18.7  40.9 
Fiat Chrysler Automobiles NV  52.0  2.3  49.7 
Verizon Communications, Inc.  48.1  0.4  47.7 
O'Reilly Auto Parts, Inc.  33.1  19.5  13.6 
10  Macy's, Inc.  32.2  21.7  10.5 
11  Mattress Firm Holding Corp.  26.6  26.6 
12  21st Century Fox, Inc.  26.3  2.1  24.3 
13  Walt Disney Co.   26.2  1.3  24.8 
14  U.S. Government  26.0  12.6  13.4 
15  Walgreens Boots Alliance, Inc.  24.8  24.3  0.5 
16  AB Acquisition LLC (Albertsons, Acme, etc.)  23.4  23.4 
17  Coca-Cola Co.  22.8  3.6  19.1 
18  Ford Motor Co.  22.8  16.6  6.2 
19  LifeLock, Inc.  21.5  14.2  7.3 
20  American Family Mutual Insurance Co.  20.4  0.1  20.3 
21  Advance Auto Parts, Inc.  18.4  13.9  4.6 
22  Wal-Mart Stores, Inc.  18.2  8.5  9.7 
23  Yum Brands, Inc.  17.1  13.0  4.0 
24  Wendy's Co.  17.0  10.9  6.1 
25  Allstate Corp.  16.8  1.2  15.6 
26  AutoZone, Inc.  15.9  15.6  0.3 
27  Cox Enterprises, Inc.  15.5  5.3  10.2 
28  Genuine Parts Co.  15.2  14.9  0.3 
29  State Farm Mutual Auto Insurance Co.  14.9  12.3  2.6 
30  Genuine Parts Co.  12.8  12.6  0.2 
31  Honda Motor Co. LTD Dealer Association  13.9  13.9 
32  American Movil SA (TracFone)  13.0  2.9  10.1 
33  Select Comfort Corp.  13.0  1.4  11.6 
34  Kohl's Corp.  12.5  9.1  3.3 
35  American Express Co.  12.2  5.1  7.1 
36  Progressive Corp.  11.9  11.8  0.1 
37  Samsung Group  11.7  4.8  6.9 
38  PepsiCo, Inc.  11.6  4.9  6.7 
39  Discover Financial Services  11.0  8.1  3.0 
40  Ideal Image, Inc.  10.9  10.9 
Note: Rank based on report total ($000). Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Kantar Media Ad$pender Online, Copyright 2016. These figures may not be reproduced in any manner without express consent of Kantar Media.