WHY RADIO FACT SHEET
Top 40 National Network & Spot Advertisers: Parent Company

The following ranker includes Network and National Spot Radio spending only. Many National advertisers - such as Budweiser and McDonald’s - place the majority of their Radio advertising directly with stations and not through a Network or Spot Representative company, so National and Network does not fully reflect their media spending. Direct spending by many advertisers substantially exceeds the amount listed in the National/Network Top 40.

Figures shown in millions of dollars.


Rank   Parent  2014 Total $  2014 Network $  2014 National Spot $ 
Comcast Corp.  96.4  8.3  88.1 
Deutsche Telekom AG (T-Mobile)  92.8  0.2  92.6 
AT&T, Inc.  76.8  0.5  76.3 
Home Depot, Inc.  72.5  63.0  9.5 
Berkshire Hathaway, Inc. (GEICO, etc.)  68.5  24.2  44.3 
Verizon Communications, Inc.  52.1  --  52.1 
Fiat Chrysler Automobiles NV  46.1  3.5  42.6 
Walmart Stores, Inc.  41.6  17.2  24.4 
Softbank Corp. (Sprint)  39.8  29.6  10.2 
10  O'Reilly Auto Parts, Inc.  35.4  21.8  13.7 
11  Macy's  34.5  22.8  11.7 
12  AB Acquisition LLC (Albertsons, Acme, etc.)  31.7  0.1  31.6 
13  21st Century Fox, Inc.  29.7  1.8  27.9 
14  Walgreens Boots Alliance, Inc.  29.1  26.8  2.3 
15  Allstate Corp.  29.0  5.8  23.2 
16  Walt Disney Co.  27.0  3.3  23.7 
17  Advance Auto Parts, Inc.  25.3  14.9  10.4 
18  U.S. Government  23.4  9.1  14.3 
19  AutoZone, Inc.  21.9  21.3  0.6 
20  Ford Motor Co.  21.4  18.7  2.7 
21  Mattress Firm Holding Corp.  20.2  --  20.2 
22  Rock Holding, Inc. (Quicken Loans, Rock Financial, etc.)  19.4  19.4  0.1 
23  Cox Enterprises, Inc.  17.5  4.4  13.1 
24  American Family Mutual Insurance Co.  15.7  0.1  15.6 
25  Target Corp.  15.0  0.1  14.9 
26  American Movil SA (TracFone)  14.6  3.1  11.5 
27  State Farm Mutual Auto Insurance Co.  14.3  13.7  0.7 
28  Lifelock, Inc.  14.1  13.7  0.4 
29  Toyota Motor Corp. Dealer Association  14.0  --  14.0 
30  Genuine Parts Co.  12.8  12.6  0.2 
31  Farmers Insurance Group  12.5  --  12.5 
32  JCPenney Co., Inc.  12.2  11.7  0.5 
33  Progressive Corp.  12.0  12.0  0.1 
34  Yum Brands, Inc.  11.6  9.1  2.5 
35  Apollo Education Group, Inc. (U of Phoenix, etc.)  11.3  0.3  11.0 
36  Select Comfort Corp.  11.2  2.1  9.1 
37  Bloomin Brands, Inc. (Bonefish Grill, Outback, Darden, etc.)  10.9  4.7  6.2 
38  Kohl's Corp.  10.7  10.5  0.3 
39  JPMorgan Chase & Co.  10.7  --  10.7 
40  Wendy's Co.  10.6  5.2  5.4 
Note: Rank based on report total ($000). Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Kantar Media Ad$pender Online, Copyright 2015. These figures may not be reproduced in any manner without express consent of Kantar Media.