WHY RADIO FACT SHEET
Top 40 National Network & Spot Advertisers: Parent Company

Kantar Media's ad spending data includes Network and National Spot Radio spending only. Many national advertisers - such as Budweiser and McDonald’s - place the majority of their Radio advertising directly with stations and not through a Network or Spot Representative company. Therefore, Kantar Media does not capture these advertisers' true Radio expenditures. Direct spending by many national advertisers substantially exceeds the spend by the advertisers listed in the Kantar Media Top 40.

Figures shown in millions of dollars.


Rank   Parent  2013 Total $  2013 Network $  2013 National Spot $ 
Comcast Corp.  110.0  8.2  101.8 
Berkshire Hathaway, Inc. (GEICO, etc.)  69.6  25.2  44.4 
Home Depot, Inc.  69.5  59.2  10.3 
Deutsche Telekom AG (T-Mobile)  62.6  62.6 
5   Walmart Stores, Inc.  59.1  27.5  31.6 
Chrysler Group, LLC  47.8  1.1  46.7 
Verizon Communications, Inc.  46.6  46.6 
Softbank, Inc. (Sprint)  38.6  10.1  28.5 
O'Reilly Auto Parts, Inc.  35.4  20.9  14.5 
10  Macy's, Inc.  34.5  22.0  12.5 
11  AT&T, Inc.  33.4  5.0  28.4 
12  21st Century Fox, Inc.  31.6  2.5  29.1 
13  Safeway, Inc.  31.2  31.2 
14  Rock Holdings, Inc. (Quicken Loans, Rock Financial, etc.)  29.2  28.9  0.3 
15  Walt Disney Co.  28.2  4.5  23.7 
16  Ford Motor Co.  26.6  22.0  4.6 
17  Allstate Corp.  26.0  2.9  23.1 
18  Sears Holdings Corp.  25.2  17.2  8.0 
19  AutoZone, Inc.  23.9  22.9  1.0 
20  Advance Auto Parts, Inc.  23.0  16.4  6.6 
21  Walgreen Co.  22.8  20.6  2.2 
22  Target Corp.  19.4  5.2  14.2 
23  U.S. Government  18.3  9.1  9.2 
24  State Farm Mutual Auto Insurance Co.  17.6  11.0  6.6 
25  American Family Mutual Insurance Co.  17.0  0.1  16.9 
26  America Movil SA (TracFone)  17.0  2.0  15.0 
27  Burger King Holdings, Inc.  16.4  16.4 
28  Ford Motor Company Dealer Association  16.0  16.0 
29  PNC Financial Services Group, Inc.  15.0  15.0 
30  JW Childs Associates, LP (Private Equity Firm)  14.9  14.9 
31  Apollo Group, Inc. (U. of Phoenix, etc.)  13.9  0.1  13.8 
32  Cox Enterprises, Inc.  13.2  1.6  11.6 
33  Ideal Image, Inc. (Laser Hair Removal)  12.9  12.9 
34  TJX Cos., Inc.  12.8  12.8 
35  Toys 'R' Us, Inc.  12.4  11.8  0.6 
36  Bloomin Brands, Inc. (Bonefish Grill, Outback, Darden, etc.)  12.3  3.9  8.4 
37  Sony Corp.  12.1  1.3  10.8 
38  Kaiser Permanente  11.7  11.7 
39  Sumimoto Corp. (Tires)  11.6  10.4  1.2 
40  General Motors Corp.  11.6  9.0  2.6 
Note: Rank based on report total ($000). Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Kantar Media Ad$pender Online, Copyright 2014. These figures may not be reproduced in any manner without express consent of Kantar Media.