WHY RADIO FACT SHEET
Radio Is a Great Way to Reach Voters

Read: Every week, Radio reaches 91% of Hispanic adults who are registered to vote in their district of residence.

Radio Reaches Voters

Radio's weekly reach among adults 18+ who …  Total  African-American  Hispanic 
Registered to vote in district of residence  89%  91%  91% 
Always vote in presidential elections  89%  91%  91% 
Sometimes vote in presidential elections  89%  91%  92% 
Always vote in statewide elections  89%  91%  90% 
Sometimes vote in statewide elections  90%  92%  92% 
Always vote in local elections  89%  91%  90% 
Sometimes vote in local elections  90%  92%  92% 
Democrat party affiliation  89%  91%  92% 
Republican party affiliation  89%  91%  91% 
Independent - no political party affiliation  89%  91%  91% 
Independent voter - but lean Democrat  91%  91%  92% 
Independent voter - but lean Republican  90%  92%  92% 
None of above (do not identify as Democrat, Republican, Independent)  88%  88%  91% 
Household contributed money to political organization - past year  89%  88%  91% 
Regularly support politicians based on environmental positions  90%  90%  88% 
Source: Scarborough USA+ 2016 Release 1 Total (February 2015 - April 2016)