WHY RADIO FACT SHEET
Radio Is a Great Way to Reach Voters

Read: Every week, Radio reaches 92% of Hispanic adults who are registered to vote in their district of residence.

Radio Reaches Voters

Radio's weekly reach among adults 18+ who …  Total  African-American  Hispanic 
Registered to vote in district of residence  90%  91%  92% 
Always vote in presidential elections  90%  91%  91% 
Sometimes vote in presidential elections  90%  90%  92% 
Always vote in statewide elections  90%  91%  91% 
Sometimes vote in statewide elections  91%  92%  93% 
Always vote in local elections  89%  90%  91% 
Sometimes vote in local elections  91%  92%  93% 
Household contributed money to political organization - past year  91%  90%  94% 
Regularly support politicians based on environmental positions  91%  90%  91% 
Source: Scarborough USA+ 2013 Release 2 (August 2012-September 2013)