WHY RADIO FACT SHEET
Radio Is a Great Way to Reach Voters

Read: Every week, Radio reaches 91% of Hispanic adults who are registered to vote in their district of residence.

Radio Reaches Voters

Radio's weekly reach among adults 18+ who …  Total  African-American  Hispanic 
Registered to vote in district of residence  90%  91%  91% 
Always vote in presidential elections  89%  90%  90% 
Sometimes vote in presidential elections  89%  90%  90% 
Always vote in statewide elections  89%  91%  90% 
Sometimes vote in statewide elections  91%  91%  93% 
Always vote in local elections  88%  91%  90% 
Sometimes vote in local elections  91%  91%  91% 
Claim Democratic political party affiliation  89%  91%  91% 
Claim Repulbican political party affiliation  90%  86%  92% 
Claim no political party affiliation (Independents)  90%  92%  91% 
Household contributed money to political organization - past year  89%  93%  88% 
Regularly support politicians based on environmental positions  90%  91%  89% 
Source: Scarborough USA+ 2014 Release 2 (February-September 2014)