WHY RADIO FACT SHEET
Radio Reaches Contributors to Causes/Organizations

Read: Every week, Radio reaches 92% of African-American adults whose households contributed to an arts/cultural organization in the past year.

Radio Reaches Contributors to Causes/Organizations

Radio's weekly reach among adults 18 and older whose …  Total  African-American  Hispanic 
Household contributed to arts/cultural organization - past year  91%  93%  91% 
Household contributed to educational/academic organization - past year  91%  92%  93% 
Household contributed to environmental organization on a regular basisst year  90%  91%  91% 
Household contributed to healthcare/medical organization - past year  89%  92%  91% 
Household contributed to a military/veterans organization - past year  88%  89%  90% 
Household contributed to political organization - past year  89%  88%  88% 
Household contributed to religious organization - past year  89%  90%  92% 
Household contributed to social care/welfare organization - past year  90%  94%  93% 
Household contributed to other organization - past year  89%  90%  91% 
Source: Scarborough USA+ 2016 Release 1 Total (February 2015 - April 2016)