WHY RADIO FACT SHEET
Radio Reaches Prospects for Financial Services

Read: Every week, Radio reaches 92% of households that use online banking.

Radio Reaches Prospects for Financial Services

Radio's weekly reach among adults 18 and older whose …  Total  African-American  Hispanic 
Household has/uses 24-hour ATM/debit card  90%  91%  92% 
Household has/uses checking account  90%  91%  92% 
Household has/uses savings account  90%  91%  92% 
Household has/uses mobile banking  93%  93%  94% 
Household uses online banking  92%  93%  94% 
Household uses online bill paying  92%  93%  93% 
Household has auto loan  92%  94%  94% 
Household has home improvement loan or home equity loan  92%  93%  93% 
Household has personal loan  92%  93%  94% 
Household has student loan  92%  93%  92% 
Household has home mortgage  92%  94%  93% 
Household refinanced home mortgage  92%  93%  92% 
Household has 401k plan  92%  94%  94% 
Household has IRA (Individual Retirement Account)  90%  92%  92% 
Household has 529 plan/college savings plan  95%  97%  93% 
Household has/used any credit cards  90%  91%  92% 
Households has/used any American Express cards - past 3 months  91%  93%  94% 
Household has/used any Discover cards - past 3 months  89%  90%  93% 
Household has/used any MasterCard cards - past 3 months  90%  92%  92% 
Household has/used any Visa cards - past 3 months  90%  91%  92% 
Household has/used any gasoline credit cards - past 3 months  89%  94%  92% 
Household has/used any major department store credit cards - past 3 months  91%  92%  93% 
Household holds bonds  89%  91%  92% 
Household holds Certificates of Deposit (CDs)  88%  90%  90% 
Household holds money market funds  90%  90%  94% 
Household owns mutual funds  91%  94%  92% 
Household holds stocks or stock options  90%  92%  90% 
Household owns second home or real estate property  90%  91%  93% 
Source: Scarborough USA+ 2015 Release 2 Total (August 2014 - October 2015)