WHY RADIO FACT SHEET
Radio Reaches Prospects for Financial Services

Read: Every week, Radio reaches 92% of Hispanic households that have/use a debit card.

Radio Reaches Prospects for Financial Services

Radio's weekly reach among adults 18 and older whose …  Total  African-American  Hispanic 
Household has/uses 24-hour teller card (ATM card)  92%  93%  92% 
Household has/uses debit card  92%  92%  92% 
Household has/uses checking account  90%  91%  92% 
Household has/uses savings account  91%  92%  92% 
Household has personal loan  92%  91%  91% 
Household has auto loan  93%  92%  93% 
Household has home improvement loan or home equity loan  93%  92%  93% 
Household has home mortgage  93%  93%  94% 
Household refinanced home mortgage  94%  94%  95% 
Household has 529 plan/college savings plan  94%  95%  93% 
Household has IRA (Individual Retirement Account)  91%  91%  91% 
Household has 401k plan  94%  95%  94% 
Household uses online banking  93%  93%  93% 
Household uses online bill paying  93%  93%  93% 
Household has/used any American Express Card - past 3 months  92%  93%  91% 
Household has/used any MasterCard - past 3 months  91%  91%  92% 
Household has/used any VISA Card - past 3 months  91%  92%  92% 
Household has/used any Discover Card - past 3 months  90%  89%  94% 
Household has/used any gasoline credit card - past 3 months  90%  90%  93% 
Household has/used any major dept. store credit card - past 3 months  91%  89%  94% 
Household holds stocks or stock options  92%  93%  92% 
Household holds bonds  92%  93%  94% 
Household holds money market funds  91%  93%  91% 
Household owns mutual funds  92%  91%  92% 
Household holds Certificates of Deposit (CDs)  88%  90%  89% 
Household owns second home or real estate property  91%  92%  93% 
Source: Scarborough USA+ 2013 Release 2 (August 2012-September 2013)