WHY RADIO FACT SHEET
Radio Reaches Food Shoppers/Restaurant Patrons

Read: Every week, Radio reaches 92% of Hispanic consumers whose households spend $150-$199 on groceries in an average week.

Radio Reaches Food Shoppers/Restaurant Patrons

Radio's weekly reach among adults 18 and older who …  Total  African-American  Hispanic 
Spent $100-$124 on groceries - past 7 days  89%  91%  92% 
Spent $125-$149 on groceries - past 7 days  90%  88%  93% 
Spent $150-$199 on groceries - past 7 days  90%  89%  92% 
Spent $200+ on groceries - past 7 days  91%  91%  92% 
Household buys most food at grocery stores/supermarkets   89%  90%  92% 
Household buys most food at warehouse clubs/membership clubs  90%  91%  93% 
Household buys most food at discount superstores (Target, Walmart)  89%  89%  91% 
Household bought most groceries at online grocery store  90%  93%  71% 
Household bought most groceries at Hispanic grocery stores  91%  93%  92% 
Regularly buy locally grown food  89%  89%  91% 
Regularly buy organic food  91%  91%  92% 
Ate out at any upscale restaurant - past month  91%  92%  95% 
Ate out at sit-down restaurant - past month  90%  91%  91% 
Ate out at fast-food restaurant - past month  90%  91%  91% 
Ate out at any coffee house/coffee bar - past month  92%  92%  93% 
Ate out at any Chinese/Asian restaurant - past month  91%  92%  93% 
Ate out at any Italian restaurant - past month  91%  92%  93% 
Ate out at any Mexican restaurant - past month  91%  91%  92% 
Ate out at any pizza restaurant - past month  91%  91%  93% 
Ate out at any seafood restaurant - past month  90%  92%  93% 
Ate out at any steakhouse restaurant - past month  92%  93%  92% 
Ate out at any sports bar - past month  92%  93%  93% 
Source: Scarborough USA+ 2015 Release 2 Total (August 2014 - October 2015)