WHY RADIO FACT SHEET
Radio Reaches Food Shoppers/Restaurant Patrons

Read: Every week, Radio reaches 92% of Hispanics whose households spend $150 on groceries in an average week.

Radio Reaches Food Shoppers/Restaurant Patrons

Radio's weekly reach among adults 18 and older who …  Total  African-American  Hispanic 
Spent $150 on groceries - past 7 days  92%  92%  92% 
Spent $100 on groceries - past 7 days  91%  92%  92% 
Ate out at any upscale restaurant - past month  92%  93%  94% 
Ate at fast-food restaurant 5 or more times - past month  92%  93%  93% 
Ate at fast-food restaurant 10 or more times - past month  92%  93%  93% 
Ate at sit-down restaurant 5 or more times - past month  92%  93%  93% 
Ate at sit-down restaurant 10 or more times - past month  92%  93%  93% 
Ate out at any Chinese/Asian restaurant - past month  92%  93%  93% 
Ate out at any coffee house/coffee bar - past month  93%  92%  93% 
Ate out at any Italian restaurant - past month  92%  93%  93% 
Ate out at any Mexican restaurant - past month  92%  93%  93% 
Ate out at any pizza restaurant - past month  92%  92%  92% 
Ate out at any seafood restaurant - past month  91%  90%  93% 
Ate out at any steakhouse restaurant - past month  92%  93%  94% 
Source: Scarborough USA+ 2013 Release 2 (August 2012-September 2013)