WHY RADIO FACT SHEET
Radio Reaches Consumers of Beverages
Read: Every week, Radio reaches 93% of persons age 21 or older who drank any regular domestic (non-light) beer in the past week.

Radio Reaches Consumers of Beer and Wine

Radio's weekly reach among adults 21+ who …  Total  African-American  Hispanic 
Drank any regular domestic (non-light) beer - past week  93%  93%  93% 
Drank any domestic light beer - past week  93%  93%  94% 
Drank any imported beer - past week  94%  94%  93% 
Drank any microbrewed beer - past week  94%  90%  93% 
Bought any red wine - past 3 months  92%  93%  94% 
Bought any white wine - past 3 months  93%  93%  94% 
Bought any blush or rose wine - past 3 months  92%  94%  94% 
Bought any Champagne or sparkling wine - past 3 months  93%  94%  94% 
Source: Scarborough USA+ 2012 Release 2 (August 2011-September 2012)
Radio Reaches Consumers of Non-Alcoholic Beverages

Radio's weekly reach among adults 18+ who ...  Total  African-American  Hispanic 
Drank any regular (not diet) soft drinks - past week  91%  91%  92% 
Drank any diet soft drinks - past week  90%  91%  92% 
Drank any bottled water - past week  92%  93%  92% 
Drank any sports drinks - past week  93%  94%  92% 
Drank any energy drinks - past week  93%  92%  93% 
Drank any fruit juice - past week  90%  91%  92% 
Drank other fruit drinks (not 100% fruit juice) - past week  90%  92%  92% 
Drank any hot specialty coffee - past week  92%  90%  92% 
Drank any iced specialty coffee - past week  94%  94%  95% 
Drank any bottled tea - past week  91%  92%  93% 
Source: Scarborough USA+ 2012 Release 2 (August 2011-September 2012)