| Radio's weekly reach among adults 21+ who … |
Total | African-American |
Hispanic |
| Drank any regular domestic (non-light) beer - past month |
92% | 92% |
92% |
| Drank any domestic light beer - past month |
91% | 93% |
93% |
| Drank any imported beer - past month |
92% | 93% |
94% |
| Drank any microbrewed/craft beer - past month |
92% | 94% |
92% |
| Drank any malt liquor - past month |
92% | 94% |
95% |
| Drank any malt alternative - past month (Bacardi Silver, etc.) |
92% | 94% |
94% |
| Drank any hard cider - past month |
93% | 94% |
92% |
| Drank any non-alcoholic beer - past month |
89% | 87% |
91% |
| Bought any red wine - past 3 months |
91% | 93% |
93% |
| Bought any white wine - past 3 months |
91% | 92% |
93% |
| Bought any blush or rose wine - past 3 months |
90% | 93% |
92% |
| Bought any Champagne or sparkling wine - past 3 months |
92% | 93% |
93% |
| Drank any blended or rye whiskey - past month |
91% | 90% |
89% |
| Drank any Bourbon whiskey - past month |
91% | 90% |
95% |
| Drank any Canadian whiskey - past month |
90% | 93% |
93% |
| Drank any gin - past month |
91% | 95% |
90% |
| Drank any rum - past month |
92% | 93% |
93% |
| Drank any Scotch whisky - past month |
91% | 93% |
94% |
| Drank any tequila - past month |
92% | 95% |
94% |
| Drank any vodka - past month |
92% | 93% |
94% |
| Drank any pre-mixed cocktails (with liquor) - past month |
92% | 92% |
95% |
| Drank any brandy - past month |
90% | 93% |
94% |
| Drank any cognac - past month |
91% | 93% |
93% |
| Drank any cordial liqueur - past month |
91% | 93% |
93% |
| Source: Scarborough USA+ 2016 Release 1 Total (February 2015 - April 2016) |
