| Radio's weekly reach among adults 21+ who … |
Total | African-American |
Hispanic |
| Drank any regular domestic (non-light) beer - past month |
93% | 92% |
94% |
| Drank any domestic light beer - past month |
93% | 93% |
93% |
| Drank any imported beer - past month |
94% | 94% |
93% |
| Drank any microbrewed/craft beer - past month |
93% | 92% |
93% |
| Drank any malt liquor - past month |
94% | 95% |
94% |
| Drank any malt alternative - past month (Bacardi Silver, etc.) |
94% | 95% |
92% |
| Drank any hard cider - past month |
94% | 96% |
96% |
| Drank any non-alcoholic beer - past month |
90% | 88% |
93% |
| Bought any red wine - past 3 months |
92% | 93% |
92% |
| Bought any white wine - past 3 months |
92% | 94% |
93% |
| Bought any blush or rose wine - past 3 months |
91% | 93% |
93% |
| Bought any Champagne or sparkling wine - past 3 months |
92% | 94% |
92% |
| Drank any blended or rye whiskey - past month |
92% | 91% |
94% |
| Drank any Bourbon whiskey - past month |
92% | 91% |
91% |
| Drank any Canadian whiskey - past month |
91% | 91% |
93% |
| Drank any gin - past month |
92% | 94% |
93% |
| Drank any rum - past month |
94% | 95% |
94% |
| Drank any Scotch whiskey - past month |
91% | 91% |
94% |
| Drank any tequila - past month |
93% | 94% |
95% |
| Drank any vodka - past month |
93% | 94% |
93% |
| Drank any whiskey - past month |
92% | 92% |
92% |
| Drank any white goods - past month |
93% | 93% |
94% |
| Drank other liquor - past month |
92% | 93% |
93% |
| Drank any pre-mixed cocktails (with liquor) - past month |
| Drank any brandy - past month |
91% | 94% |
93% |
| Drank any cognac - past month |
93% | 95% |
95% |
| Drank any cordial liqueur - past month |
92% | 96% |
98% |
| Source: Scarborough USA+ 2013 Release 2 (August 2012-September 2013) |
