WHY RADIO FACT SHEET
Radio Reaches Home
Improvement Consumers

Read: Every week, Radio reaches 93% of those who spent $10,000 on remodeling projects in the past year.

Radio Reaches Home Improvement Consumers

Radio's weekly reach among adults 18 and older whose …  Total  African-American  Hispanic 
Household made any addition to home -- past year  92%  96%  92% 
Household made any improvements to home - past year  91%  92%  92% 
Household spent $5,000-$9,999 on any home improvement - past year  90%  85%  95% 
Household spent $10,000 or more on any home improvements - past year  93%  93%  93% 
Household painted exterior of a residence in the past year  91%  92%  94% 
Household painted or wallpapered interior of residence - past year  92%  91%  92% 
Household did any plumbing work - past year  91%  92%  94% 
Household remodeled bathroom - past year  92%  94%  94% 
Household remodeled kitchen - past year  93%  95%  92% 
Household installed heating/air conditioning - past year  91%  91%  92% 
Household plans to install solar panels - next 12 months  93%  92%  95% 
Household replaced roof/major roof repair - past year  90%  91%  88% 
Household installed siding - past year  92%  95%  91% 
Household replaced windows - past year  91%  94%  88% 
Household installed pool, hot tub, or spa - past year  95%  98%  97% 
Household contracted for any landscaping - past year  92%  93%  90% 
Source: Scarborough USA+ 2014 Release 2 (February-September 2014)