WHY RADIO FACT SHEET
Radio Reaches Home
Improvement Consumers

Read: Every week, Radio reaches 91% of those who spent $10,000 on home improvement projects in the past year.

Radio Reaches Home Improvement Consumers

Radio's weekly reach among adults 18 and older whose …  Total  African-American  Hispanic 
Household made any addition to home -- past year  93%  90%  93% 
Household made any improvements to home - past year  90%  91%  92% 
Household spent $5,000-$7,499 on any home improvement - past year  89%  90%  92% 
Household spent $7,500-$9,999 on any home improvements - past year  90%  92%  89% 
Household spent $10,000 or more on any home improvements - past year  91%  89%  92% 
Household painted exterior of a residence in the past year  89%  89%  91% 
Household painted or wallpapered interior of residence - past year  91%  92%  92% 
Household did any plumbing work - past year  89%  89%  93% 
Household remodeled bathroom - past year  90%  90%  92% 
Household remodeled kitchen - past year  92%  90%  92% 
Household installed heating/air conditioning - past year  90%  90%  91% 
Household plans to install solar panels - next 12 months  93%  92%  95% 
Household replaced roof/major roof repair - past year  88%  88%  93% 
Household installed siding - past year  92%  91%  92% 
Household replaced windows - past year  90%  87%  93% 
Household installed pool, hot tub, or spa - past year  92%  88%  91% 
Household contracted for any landscaping - past year  92%  93%  92% 
Source: Scarborough USA+ 2015 Release 2 Total (August 2014 - October 2015 )