WHY RADIO FACT SHEET
Radio Reaches Electronics and Technology Consumers

Read: Every week, Radio reaches 94% of African-Americans whose whose household plans to buy an eReader (Kindle, Nook, Sony Reader, etc.) in the coming year

Radio Reaches Electronics and Technology Consumers

Radio's weekly reach among adults 18 and older whose …  Total  African-American  Hispanic 
Household plans to buy tablet (iPad, Galaxy, Kindle Fire, etc.) - next 12 months  91%  91%  91% 
Household plans to buy eReader (Kindle, Nook, Sony Reader, etc.) - next 12 months  90%  94%  88% 
Household plans to buy a home computer (desktop or laptop) - next 12 months  90%  89%  91% 
Household plans to buy a video game system - next 12 months  90%  88%  90% 
Household plans to buy high-definition television set (HDTV) - next 12 months  92%  89%  93% 
Household plans to buy Blu-ray/DVD player - next 12 months  91%  91%  91% 
Household plans to buy a Digital Video Recorder (TiVo, etc.) - next 12 months  89%  90%  87% 
Household plans to buy HD radio - next 12 months  90%  93%  94% 
Household plans to subscribe to satellite TV - next 12 months  91%  92%  90% 
Household plans to subscribe to satellite Radio (SiriusXM) - next 12 months  91%  92%  97% 
Household plans to buy an MP3 player (iPod, Sony, etc.) - next 12 mos  90%  88%  94% 
Household plans to buy wireless/cellular service - next 12 months  90%  84%  95% 
Household plans to buy a Smartphone (iPhone, Android, BlackBerry, etc.) - next 12 months  92%  91%  92% 
Household plans to subscribe to VoIP (Vonage, Skype, MagicJack, etc.) - next 12 months  93%  93%  94% 
Household plans to buy a digital camera - next 12 months  91%  92%  93% 
Household plans to buy a home security system - next 12 months  92%  94%  91% 
Household has an office in the home  91%  92%  93% 
Source: Scarborough USA+ 2015 Release 2 Total (August 2014 - October 2014)