WHY RADIO FACT SHEET
Radio Reaches Electronics and Technology Consumers

Read: Every week, Radio reaches 95% of African-Americans whose whose household plans to buy a tablet (iPad, Galaxy, Kindle Fire, etc.)in the coming year.

Radio Reaches Electronics and Technology Consumers

Radio's weekly reach among adults 18 and older whose …  Total  African-American  Hispanic 
Household plans to buy tablet (iPad, Galaxy, Kindle Fire, etc.) - next 12 months  94%  95%  93% 
Household plans to buy eReader (Kindle, Nook, Sony Reader, etc.) - next 12 months  92%  91%  94% 
Household plans to buy wireless/cellular service - next 12 months  92%  95%  91% 
Household plans to buy Smartphone (Android, BlackBerry, iPhone, etc.) - next 12 months  94%  94%  93% 
Household plans to buy a home computer (desktop or laptop) - next 12 months  93%  93%  92% 
Household plans to buy Blu-ray disc player - next 12 months  94%  95%  95% 
Household plans to buy a Digital Video Recorder (TiVo, etc.) - next 12 months  94%  94%  96% 
Household plans to buy a DVD player (excluding Blu-ray) - next 12 months  93%  95%  93% 
Household plans to buy a video game system - next 12 months  93%  95%  92% 
Houshold plans to buy high-definition television set (HDTV) - next 12 months  92%  91%  92% 
Household plans to subscribe to satellite TV - next 12 months  92%  90%  93% 
Household plans to buy an MP3 player (iPod, Sony, etc.) - next 12 mos  94%  95%  93% 
Household plans to subscribe to satellite Radio (SiriusXM) - next 12 months  94%  95%  93% 
Household plans to buy HD radio - next 12 months  95%  94%  94% 
Household plans to subscribe to VoIP (Vonage, Skype, MagicJack, etc.) - next 12 months  93%  92%  93% 
Household plans to buy a digital camera - next 12 months  93%  93%  94% 
Household has an office in the home  93%  94%  92% 
Source: Scarborough USA+ 2013 Release 2 (August 2012-September 2013)