WHY RADIO FACT SHEET
Radio Reaches Electronics and Technology Consumers

Read: Every week, Radio reaches 94% of African-Americans whose household plans to buy a home security system in the coming year

Radio Reaches Electronics and Technology Consumers

Radio's weekly reach among adults 18 and older whose …  Total  African-American  Hispanic 
Household plans to buy tablet (iPad, Galaxy, Kindle Fire, etc.) - next 12 months  91%  91%  91% 
Household plans to buy eReader (Kindle, Nook, Sony Reader, etc.) - next 12 months  89%  89%  88% 
Household plans to buy a home computer (desktop or laptop) - next 12 months  91%  89%  91% 
Household plans to buy a video game system - next 12 months  90%  89%  91% 
Household plans to buy high-definition television set (HDTV) - next 12 months  92%  91%  93% 
Household plans to buy Blu-ray/DVD player - next 12 months  89%  90%  90% 
Household plans to buy a Smart TV (internet capable TV) - next 12 months (TiVo, etc.) - next 12 months  93%  90%  95% 
Household plans to buy HD radio - next 12 months  89%  91%  91% 
Household plans to subscribe to satellite TV - next 12 months  91%  91%  92% 
Household plans to subscribe to satellite Radio (SiriusXM) - next 12 months  91%  94%  96% 
Household plans to buy wireless/cellular service - next 12 months  90%  85%  93% 
Household plans to buy a Smartphone (iPhone, Android, BlackBerry, etc.) - next 12 months  91%  91%  91% 
Household plans to subscribe to VoIP (Vonage, Skype, MagicJack, etc.) - next 12 months  90%  87%  97% 
Household plans to buy a digital camera - next 12 months  91%  91%  94% 
Household plans to buy a home security system - next 12 months  92%  92%  90% 
Household has an office in the home  91%  92%  93% 
Household plans to buy an MP3 player (iPod, Sony, etc.) - next 12 mos  90%  88%  94% 
Source: Scarborough USA+ 2016 Release 1 Total (February 2015 - April 2016)