WHY RADIO FACT SHEET
There's a Format for Everyone …

Read: 32.6% of the Rhythmic format's adults 18 and older audience is 18-24.

Adults 18-24

Format  % of audience in this demographic: Adults 18-24 
Urban Contemporary (Subset of Urban)  36.1% 
Rhythmic  32.6% 
Contemporary (CHR/Top 40)  27.2% 
Urban (All Genres)  25.4% 
Rock  19.5% 
Alternative  19.1% 
Hot AC (Subset of Adult Contemporary)  18.4% 
Country  15.9% 
Mexican/Tejano/Ranchera (Subset of Hispanic)  15.1% 
Adult Contemporary  14.1% 
Tropical (Subset of Hispanic)  13.5% 
Spanish AC (Subset of Hispanic)  12.8% 
Adult Hits  12.5% 
Hispanic (All Genres)  12.2% 
Classic Rock  11.2% 
Urban AC (Subset of Urban)  11.0% 
Religion/Christian  9.9% 
Oldies  9.6% 
Classic Hits  9.2% 
Ethnic  8.5% 
Soft AC/Lite Rock  7.8% 
AAA (Subset of Alternative)  7.7% 
Gospel  6.3% 
Classical  6.0% 
Public/Non-Commercial  5.5% 
All Sports  4.7% 
All News  4.4% 
Jazz  4.0% 
News/Talk  3.6% 
All Talk  2.9% 
Adult Standards  2.1% 
Easy Listening  0.8% 
Source: GfK MRI 2015 Doublebase - Total Week Cume Listening - Audience Composition



Adults 25-34

Format  % of audience in this demographic: Adults 25-34 
Urban Contemporary (Subset of Urban)  30.7% 
Rhythmic  29.6% 
Alternative  28.9% 
Contemporary (CHR/Top 40)  28.4% 
Mexican/Tejano/Ranchera (Subset of Hispanic)  25.5% 
Rock  25.5% 
Urban (All Genres)  24.6% 
Tropical (Subset of Hispanic)  23.2% 
Spanish AC (Subset of Hispanic)  22.7% 
Hot AC (Subset of Adult Contemporary)  22.6% 
Hispanic (All Genres)  21.6% 
Urban AC (Subset of Urban)  21.5% 
Country  20.7% 
Adult Contemporary  20.3% 
AAA (Subset of Alternative)  20.3% 
All Sports  19.8% 
Variety/Other  18.1% 
Soft AC/Lite Rock  17.6% 
Adult Hits  17.0% 
Classic Rock  16.5% 
Public/Non-Commercial  15.9% 
Religion/Christian  15.9% 
Classic Hits  13.2% 
All Talk  12.9% 
Gospel  11.6% 
Oldies  11.6% 
Classical  11.2% 
News/Talk  10.6% 
Jazz  10.2% 
Ethnic  8.2% 
All News  7.8% 
Easy Listening  3.8% 
Adult Standards  1.4% 
Source: GfK MRI 2015 Doublebase - Total Week Cume Listening - Audience Composition



Adults 35-44

Format  % of audience in this demographic: Adults 35-44 
Ethnic  25.9% 
Hot AC (Subset of Adult Contemporary)  25.1% 
Adult Hits  24.4% 
Tropical (Subset of Hispanic)  23.4% 
Spanish AC (Subset of Hispanic)  23.3% 
Rock  23.1% 
Hispanic (All Genres)  22.6% 
Adult Contemporary  22.4% 
All Sports  22.3% 
Contemporary (CHR/Top 40)  22.3% 
Alternative  22.2% 
Mexican/Tejano/Ranchera (Subset of Hispanic)  21.4% 
Classic Rock  20.4% 
Religion/Christian  20.5% 
AAA (Subset of Alternative)  20.2% 
Urban AC (Subset of Urban)  19.5% 
Public/Non-Commercial  19.3% 
Rhythmic  19.3% 
All Talk  18.7% 
Urban (All Genres)  18.3% 
Variety/Other  17.8% 
Soft AC/Lite Rock  17.7% 
Urban Contemporary (Subset of Urban)  17.5% 
Country  16.6% 
Gospel  16.6% 
Classic Hits  16.6% 
News/Talk  15.1% 
Classical  14.6% 
All News  14.2% 
Jazz  13.8% 
Oldies  10.6% 
Adult Standards  7.3% 
Easy Listening  6.7% 
Source: GfK MRI 2015 Doublebase - Total Week Cume Listening - Audience Composition



Adults 45-54

Format  % of audience in this demographic: Adults 45-54 
Classic Rock  30.1% 
Ethnic  29.7% 
Adult Hits  28.7% 
Classic Hits  26.7% 
Urban AC (Subset of Urban)  24.2% 
AAA (Subset of Alternative)  23.7% 
Soft AC/Lite Rock  23.5% 
All News  23.1% 
Oldies  22.5% 
All Talk  22.4% 
Mexican/Tejano/Ranchera (Subset of Hispanic)  22.4% 
Religion/Christian  22.2% 
Hispanic (All Genres)  22.0% 
All Sports  21.8% 
Adult Contemporary  21.8% 
Spanish AC (Subset of Hispanic)  21.8% 
Jazz  21.5% 
Gospel  21.0% 
Tropical (Subset of Hispanic)  20.7% 
News/Talk  20.6% 
Rock  20.3% 
Variety/Other  20.2% 
Public/Non-Commercial  19.4% 
Country  18.9% 
Hot AC (Subset of Adult Contemporary)  18.6% 
Alternative  17.0% 
Classical  16.9% 
Urban (All Genres)  16.2% 
Adult Standards  14.8% 
Contemporary (CHR/Top 40)  14.5% 
Easy Listening  14.2% 
Urban Contemporary (Subset of Urban)  9.5% 
Source: GfK MRI 2015 Doublebase - Total Week Cume Listening - Audience Composition



Adults 55-64

Format  % of audience in this demographic: 55-64 
Oldies  26.6% 
Jazz  24.8% 
All News  24.2% 
Classic Hits  23.9% 
News/Talk  23.3% 
Gospel  23.2% 
Easy Listening  23.0% 
All Talk  22.6% 
Adult Standards  22.4% 
Classical  21.4% 
AAA (Subset of Alternative)  21.4% 
Public/Non-Commercial  20.0% 
Variety/Other  20.0% 
Classic Rock  18.2% 
Religion/Christian  17.6% 
Soft AC/Lite Rock  17.6% 
All Sports  17.0% 
Ethnic  16.3% 
Country  15.1% 
Adult Contemporary  14.0% 
Adult Hits  12.4% 
Spanish AC (Subset of Hispanic)  11.4% 
Urban AC (Subset of Urban)  11.3% 
Hot AC (Subset of Adult Contemporary)  10.9% 
Hispanic (All Genres)  10.8% 
Alternative  10.4% 
Urban (All Genres)  10.2% 
Rock  9.3% 
Tropical (Subset of Hispanic)  8.6% 
Contemporary (CHR/Top 40)  5.6% 
Rhythmic  4.7% 
Urban Contemporary (Subset of Urban)  4.3% 
Source: GfK MRI 2015 Doublebase - Total Week Cume Listening - Audience Composition



Adults 65+

Format  % of audience in this demographic: 65+ 
Adult Standards  52.0% 
Easy Listening  51.5% 
Classical  30.0% 
News/Talk  26.8% 
All News  26.3% 
Jazz  25.8% 
Gospel  21.3% 
All Talk  20.5% 
Public/Non-Commercial  20.0% 
Oldies  19.2% 
Classic Hits  18.6% 
Ethnic  18.4% 
Soft AC/Lite Rock  15.8% 
Variety/Other  14.5% 
Religion Christian  13.8% 
All Sports  13.7% 
Country  12.8% 
Hispanic (All Genres)  10.8% 
Tropical (Subset of Hispanic)  10.7% 
Spanish AC (Subset of Hispanic)  7.9% 
Urban AC (Subset of Urban)  7.7% 
Adult Contemporary  7.5% 
AAA (Subset of Alternative)  6.8% 
Mexican/Tejano/Ranchera (Subset of Hispanic)  6.6% 
Urban (All Genres)  5.4% 
Adult Hits  5.1% 
Hot AC (Subset of Adult Contemporary)  4.5% 
Alternative  4.4% 
Classic Rock  3.6% 
Rock  2.4% 
Rhythmic  2.1% 
Contemporary (CHR/Top 40)  2.0% 
Urban Contemporary (Subset of Urban)  1.9% 
Source: GfK MRI 2015 Doublebase - Total Week Cume Listening - Audience Composition



There's a Format for Everyone …

Format  18-24  25-34  35-44  45-54  55-64  65+ 
AAA (Subset of Alternative)  7.7%  20.3%  20.2%  23.7%  21.4%  6.8% 
Adult Contemporary  14.1%  20.3%  22.4%  21.8%  14.0%  7.5% 
Adult Hits  12.5%  17.0%  24.4%  28.7%  12.4%  5.1% 
Adult Standards  2.1%  1.5%  7.3%  14.8%  22.4%  52.0% 
All News  4.4%  7.8%  14.2%  23.1%  24.2%  26.3% 
All Sports  4.7%  19.8%  22.9%  21.8%  17.0%  13.7% 
All Talk  2.9%  12.9%  18.7%  22.4%  22.6%  20.5% 
Alternative  19.1%  26.9%  22.2%  17.0%  10.4%  4.1% 
CHR/Top 40  27.2%  28.4%  22.3%  14.5%  5.6%  2.0% 
Classic Hits  9.2%  13.2%  15.4%  26.7%  23.9%  11.6% 
Classic Rock  11.2%  16.5%  20.4%  30.1%  18.2%  3.6% 
Classical  6.0%  11.2%  14.6%  18.9%  15.1%  30.0% 
Country  15.9%  20.7%  16.6%  18.9%  15.1%  12.8% 
Easy Listening  0.8%  3.8%  6.7%  14.2%  23.0%  51.5% 
Ethnic  8.5%  8.2%  25.9%  29.7%  16.3%  11.4% 
Gospel  6.3%  11.6%  16.6%  21.0%  23.2%  21.3% 
Hispanic (All Genres)  12.2%  21.6%  22.6%  22.0%  10.8%  10.8% 
Hot AC (Subset of Adult Contemporary)  18.4%  22.6%  25.1%  18.6%  10.9%  4.5% 
Jazz  4.0%  10.2%  13.8%  21.5%  24.8%  25.8% 
Mexican/Tejano/Ranchera (subset of Hispanic)  15.1%  25.5%  21.4%  22.4%  9.0%  6.6% 
News/Talk  3.6%  10.6%  15.1%  20.6%  23.3%  26.8% 
Oldies  9.6%  11.6%  10.6%  22.5%  26.6%  19.2% 
Public/Non-Commercial  5.5%  15.9%  19.3%  19.4%  20.0%  20.0% 
Religion/Christian  9.9%  15.9%  20.5%  22.2%  17.6%  13.8% 
Rhythmic  32.6%  29.6%  19.3%  11.8%  4.7%  2.1% 
Rock  19.5%  25.5%  23.1%  20.3%  9.3%  2.4% 
Soft AC/Lite Rock  7.8%  17.6%  17.7%  23.5%  17.6%  15.8% 
Spanish AC (subset of Hispanic)  12.8%  22.7%  23.3%  21.8%  11.4%  7.9% 
Tropical (subset of Hispanic)  13.5%  23.2%  23.4%  20.7%  8.6%  10.7% 
Urban  25.4%  24.6%  18.3%  16.2%  10.2%  5.4% 
Urban AC (Subset of Urban)  11.0%  21.5%  19.5%  24.2%  16.2%  7.7% 
Urban Contemporary (Subset of Urban)  36.1%  30.7%  17.5%  9.5%  4.3%  1.9% 
Variety/Other  9.4%  18.1%  17.8%  20.2%  20.0%  14.5% 
Source: GfK MRI, 2015 Doublebase -- Audience Composition based on Total Week Cume, Adults 18+ (may not add to 100% due to rounding)