WHY RADIO FACT SHEET
There's a Format for Everyone …

Read: 33.9% of the Rhythmic format's adults 18 and older audience is 18-24.

Adults 18-24

Format  % of audience in this demographic: Adults 18-24 
Urban Contemporary (Subset of Urban)  35.8% 
Rhythmic  33.9% 
Contemporary (CHR Top 40)  27.2% 
Urban  26.1% 
Alternative  20.7% 
Rock  20.4% 
Mexican/Tejano/Ranchera (subset of Hispanic)  18.0% 
Hot AC (Subset of Adult Contemporary)  18.0% 
Country  15.9% 
Adult Contemporary  13.8% 
Hispanic (All Genres)  13.4% 
Adult Hits  13.2% 
Classic Rock  12.9% 
AAA (Subset of Alternative)  12.8% 
Spanish AC (subset of Hispanic)  12.4% 
Variety/Other  11.9% 
Urban AC (Subset of Urban)  11.3% 
Religion Christian  9.7% 
Classic Hits  9.4% 
Tropical (subset of Hispanic)  9.2% 
Oldies  8.0% 
Classical  7.5% 
Soft AC/Lite Rock  7.4% 
Gospel  6.4% 
Ethnic  5.5% 
All Sports  5.4% 
Public/Non-Commercial  4.1% 
Jazz  3.9% 
All News  3.9% 
All Talk  3.9% 
News/Talk  3.6% 
Adult Standards  3.0% 
Easy Listening  0.3% 
Source: GfK MRI 2014 Doublebase - Total Week Cume Listening - Audience Composition



Adults 25-34

Format  % of audience in this demographic: Adults 25-34 
Urban Contemporary (Subset of Urban)  30.9% 
Rhythmic  30.4% 
Contemporary (CHR Top 40)  29.4% 
Spanish AC (subset of Hispanic)  29.1% 
Alternative  28.3% 
Rock  26.7% 
Tropical (subset of Hispanic)  26.3% 
Mexican/Tejano/Ranchera (subset of Hispanic)  26.2% 
Hispanic (All Genres)  24.2% 
Urban  24.1% 
Hot AC (Subset of Adult Contemporary)  23.5% 
Country  21.0% 
Adult Contemporary  20.6% 
Variety/Other  20.6% 
All Sports  19.5% 
Urban AC (Subset of Urban)  19.3% 
Adult Hits  18.0% 
AAA (Subset of Alternative)  17.7% 
Religion Christian  17.5% 
Classic Rock  17.1% 
Public/Non-Commercial  15.6% 
Soft AC/Lite Rock  15.1% 
Classic Hits  15.0% 
Jazz  12.2% 
All Talk  11.6% 
Oldies  11.3% 
Gospel  11.3% 
News/Talk  10.7% 
Classical  10.6% 
All News  8.0% 
Ethnic  7.6% 
Easy Listening  4.5% 
Adult Standards  2.4% 
Source: GfK MRI 2014 Doublebase - Total Week Cume Listening - Audience Composition



Adults 35-44

Format  % of audience in this demographic: Adults 35-44 
Adult Hits  25.6% 
Hot AC  25.3% 
Tropical (subset of Hispanic)  24.0% 
Mexican/Tejano/Ranchera (subset of Hispanic)  23.4% 
Adult Contermporary  22.7% 
Rock  22.2% 
Contemporary (CHR Top 40)  22.2% 
Hispanic (All Genres)  22.0% 
Spanish AC (subset of Hispanic)  21.8% 
Alternative  21.6% 
AAA (Subset of Alternative)  21.2% 
All Sports  21.2% 
Classic Rock  21.1% 
Ethnic  20.9% 
All Talk  20.8% 
Urban AC (Subset of Adult Contemporary)  20.7% 
Public/Non-Commercial  20.7% 
Religion Christian  20.2% 
Soft AC/Lite Rock  19.6% 
Urban  19.1% 
Rhythmic   18.7% 
Urban Contemporary (Subset of Urban)  18.5% 
Gospel  17.5% 
Variety/Other  17.1% 
Classic Hits  16.7% 
Country  16.5% 
News/Talk  15.6% 
All News  14.9% 
Jazz  14.7% 
Classical  13.7% 
Oldies  10.5% 
Adult Standards  15.7% 
Easy Listening  4.0% 
Source: GfK MRI 2014 Doublebase - Total Week Cume Listening - Audience Composition



Adults 45-54

Format  % of audience in this demographic: Adults 45-54 
Ethnic  38.1% 
Classic Rock  29.6% 
Adult Hits  27.5% 
Classic Hits  27.1% 
AAA (Subset of Alternative)  26.3% 
Urban AC (Subset of Urban)  24.9% 
Soft AC/Lite Rock  24.4% 
Oldies  23.6% 
All News  23.2% 
All Talk  23.1% 
All Sports  22.6% 
Gospel  22.5% 
Adult Contemporary  22.3% 
Jazz  21.8% 
Religion Christian  23.0% 
News/Talk  21.2% 
Public/Non-Commercial  20.7% 
Rock  20.0% 
Hot AC (Subset of Adult Contemporary)  19.6% 
Hispanic (All Genres)  19.3% 
Variety/Other  19.2% 
Mexican/Tejano/Ranchera (subset of Hispanic)  19.0% 
Country  18.9% 
Spanish AC (subset of Hispanic)  18.8% 
Classical  16.7% 
Alternative  17.1% 
Tropical (subset of Hispanic)  16.3% 
Urban  16.1% 
Easy Listening  16.0% 
Adult Standards  15.7% 
Contemporary (CHR Top 40)  13.7% 
Rhythmic  11.0% 
Source: GfK MRI 2014 Doublebase - Total Week Cume Listening - Audience Composition



Adults 55-64

Format  % of audience in this demographic: 55-64 
Oldies  28.9% 
Easy Listening  28.1% 
All News  24.7% 
Jazz  23.2% 
News/Talk  22.7% 
Classic Hits  22.0% 
Classical  21.6% 
Gospel  21.1% 
Public/Non-Commercial  20.9% 
All Talk  20.6% 
Variety/Other  19.6% 
Adult Standards  18.8% 
Soft AC/Lite Rock  18.8% 
All Sports  17.3% 
Religion Christian  17.2% 
Urban AC (Subset of Urban)  16.6% 
Classic Rock  16.5% 
Country  14.7% 
Tropical (subset of Hispanic)  14.7% 
Adult Contemporary  13.7% 
Ethnic  12.6% 
Hispanic (All Genres)  11.3% 
Adult Hits  10.5% 
Hot AC (Subset of Adult Contemporary)  9.8% 
Urban  9.7% 
Spanish AC (subset of Hispanic)  9.7% 
Alternative  9.2% 
Mexican/Tejano/Ranchera (subset of Hispanic)  8.9% 
Rock  8.7% 
Contemporary (CHR Top 40)  5.7% 
Rhythmic  4.8% 
Urban Contemporary (Subset of Urban)  3.3% 
Source: GfK MRI 2014 Doublebase - Total Week Cume Listening - Audience Composition



Adults 65+

Format  % of audience in this demographic: 65+ 
Adult Standards  49.8% 
Easy Listening  47.0% 
Classical  29.9% 
News/Talk  26.3% 
All News  25.4% 
Jazz  24.2% 
Gospel  21.3% 
All Talk  19.9% 
Public/Non-Commercial  18.1% 
Oldies  17.8% 
Ethnic  15.3% 
Soft AC/Lite Rock  14.7% 
Variety/Other  14.5% 
All Sports  14.0% 
Country  13.0% 
Religion Christian  12.4% 
Classic Hits  9.8% 
Hispanic (All Genres)  9.8% 
Tropical (subset of Hispanic)  9.5% 
Spanish AC (subset of Hispanic)  8.3% 
Adult Contemporary  7.2% 
Urban AC (Subset of Urban)  7.1% 
Urban  4.9% 
Mexian/Tejano/Ranchera (subset of Hispanic)  4.6% 
Alternative  3.1% 
Classic Rock  2.8% 
Rock  2.0% 
Contemporary (CHR Top 40)  1.9% 
Rhythmic  1.3% 
Source: GfK MRI 2014 Doublebase - Total Week Cume Listening - Audience Composition



There's a Format for Everyone …

Format  18-24  25-34  35-44  45-54  55-64  65+ 
AAA (Subset of Alternative)  8.4%  20.6%  21.2%  26.3%  19.1%  4.4% 
Adult Contemporary  13.8%  20.4%  22.7%  22.3%  13.7%  7.2% 
Adult Hits  13.2%  18.0%  25.6%  27.5%  10.5%  5.2% 
Adult Standards  3.0%  2.4%  10.3%  15.7%  18.8%  49.8% 
All News  3.9%  8.0%  14.9%  23.2%  24.7%  25.3% 
All Sports  5.4%  19.5%  21.2%  22.6%  17.3%  14.0% 
All Talk  3.9%  11.6%  20.8%  23.1%  20.6%  19.9% 
Alternative  20.7%  28.3%  21.6%  17.1%  9.2%  3.1% 
CHR/Top 40  27.2%  29.4%  22.2%  13.7%  5.7%  1.8% 
Classic Hits  9.4%  15.0%  16.7%  27.1%  22.0%  9.8% 
Classic Rock  12.9%  17.1%  21.1%  29.6%  16.5%  2.8% 
Classical  7.5%  10.6%  13.7%  16.7%  21.6%  29.9% 
Country  15.9%  21.0%  16.5%  18.9%  14.7%  13.0% 
Easy Listening  0.3%  4.5%  4.0%  16.0%  28.1%  47.0% 
Ethnic  5.5%  7.6%  20.9%  38.1%  12.6%  15.3% 
Gospel  6.4%  11.3%  17.5%  22.5%  21.1%  21.3% 
Hispanic (All Genres)  13.4%  24.2%  22.0%  19.3%  11.3%  9.8% 
Hot AC (Subset of Adult Contemporary)  18.0%  26.2%  23.4%  19.0%  8.9%  4.6% 
Jazz  3.9%  12.2%  14.7%  21.8%  23.2%  24.2% 
Mexican/Tejano/Ranchera (subset of Hispanic)  18.0%  26.2%  23.4%  19.0%  8.9%  4.6% 
News/Talk  3.6%  10.7%  15.6%  21.2%  22.7%  26.3% 
Oldies  8.0%  11.3%  10.5%  23.6%  28.9%  17.8% 
Public/Non-Commercial  4.1%  15.6%  20.7%  20.7%  20.9%  18.1% 
Religion Christian  9.7%  17.5%  20.2%  23.0%  17.2%  12.4% 
Rhythmic  33.9%  30.4%  18.7%  11.0%  4.8%  1.3% 
Rock  20.4%  26.7%  22.2%  20.0%  8.7%  2.0% 
Soft AC/Lite Rock  7.4%  15.1%  19.6%  24.4%  18.8%  14.7% 
Spanish AC (subset of Hispanic)  12.4%  29.1%  21.8%  18.8%  9.7%  8.3% 
Tropical (subset of Hispanic)  9.2%  26.3%  24.0%  16.3%  14.7%  9.5% 
Urban  26.1%  24.1%  19.1%  16.1%  9.7%  4.9% 
Urban AC (Subset of Urban)  11.3%  19.3%  20.7%  24.9%  16.6%  7.1% 
Urban Contemporary (Subset of Urban)  35.8%  30.9%  18.5%  9.9%  3.3%  1.6% 
Variety/Other  11.9%  17.7%  17.1%  19.2%  19.6%  14.5% 
Source: GfK MRI, 2014 Doublebase -- Audience Composition based on Total Week Cume, Adults 18+ (may not add to 100% due to rounding)