WHY RADIO FACT SHEET
There's a Format for Everyone …

Read: 31.2% of the Rhythmic format's adults 18 and older audience is 18-24.

Adults 18-24

Format  % of audience in this demographic: Adults 18-24 
Urban Contemporary (Subset of Urban)  33.9% 
Rhythmic  31.2% 
Contemporary (CHR/Top 40)  28.7% 
Urban (All Genres)  24.6% 
Alternative  27.0% 
Hot AC (Subset of Adult Contemporary)  19.3% 
Rock  17.9% 
Mexican/Tejano/Ranchera (Subset of Hispanic)  16.0% 
Adult Contemporary  14.4% 
Country  14.1% 
Tropical (Subset of Hispanic)  14.1% 
Urban AC (Subset of Urban)  12.2% 
Hispanic (All Genres)  12.2% 
Classic Rock  11.2% 
Spanish AC (Subset of Hispanic)  11.0% 
Adult Hits  10.6% 
Religion/Christian  9.6% 
Oldies  9.3% 
Ethnic  9.1% 
Classic Hits  8.8% 
Soft AC/Lite Rock  8.1% 
Gospel  7.7% 
AAA (Subset of Alternative)  7.5% 
Public/Non-Commercial  6.0% 
Jazz  5.8% 
Classical  5.6% 
All Sports  4.5% 
All News  4.0% 
News/Talk  3.2% 
All Talk  2.7% 
Easy Listening  2.4% 
Adult Standards  1.1% 
Source: GfK MRI 2016 Doublebase - Total Week Cume Listening - Audience Composition



Adults 25-34

Format  % of audience in this demographic: Adults 25-34 
Urban Contemporary (Subset of Urban)  32.7% 
Rhythmic  30.2% 
Contemporary (CHR/Top 40)  28.7% 
Alternative  27.0% 
Mexican/Tejano/Ranchera (Subset of Hispanic)  26.5% 
Rock  26.0% 
Urban (All Genres)  25.3% 
Hot AC (Subset of Adult Contemporary)  22.5% 
Hispanic (All Genres)  21.1% 
Adult Contemporary  20.6% 
Urban AC (Subset of Urban)  20.5% 
Tropical (Subset of Hispanic)  20.4% 
Country  20.2% 
AAA (Subset of Alternative)  19.7% 
All Sports  19.0% 
Spanish AC (Subset of Hispanic)  18.8% 
Soft AC/Lite Rock  17.0% 
Adult Hits  16.9% 
Public/Non-Commercial  16.7% 
Classic Rock  16.5% 
Variety/Other  16.4% 
Religion/Christian  14.4% 
Oldies  13.7% 
Classic Hits  12.3% 
All Talk  12.2% 
Classical  11.8% 
News/Talk  10.7% 
Jazz  10.3% 
Gospel  9.8% 
Ethnic  9.7% 
All News  7.3% 
Easy Listening  5.0% 
Rhythmic  4.7% 
Source: GfK MRI 2016 Doublebase - Total Week Cume Listening - Audience Composition



Adults 35-44

Format  % of audience in this demographic: Adults 35-44 
Ethnic  26.2% 
Adult Hits  23.9% 
Hot AC (Subset of Adult Contemporary)  23.9% 
Rock  23.5% 
Contemporary (CHR/Top 40)  23.0% 
Spanish AC (Subset of Hispanic)  22.3% 
Hispanic (All Genres)  22.1% 
Adult Contemporary  21.9% 
Alternative  21.8% 
All Sports  21.8% 
Religion/Christian  21.7% 
Soft AC/Lite Rock  21.3% 
Tropical (Subset of Hispanic)  21.3% 
Mexican/Tejano/Ranchera (Subset of Hispanic)  20.9% 
AAA (Subset of Alternative)  20.7% 
Variety/Other  20.4% 
Rhythmic  19.7% 
Classic Rock  19.3% 
All Talk  18.5% 
Public/Non-Commercial  18.4% 
Urban AC (Subset of Urban)  18.0% 
Country  17.4% 
Urban (All Genres)  17.1% 
Urban Contemporary (Subset of Urban)  16.9% 
Gospel  15.7% 
News/Talk  15.2% 
Classic Hits  14.6% 
All News  143.0% 
Classical  12.9% 
Jazz  11.3% 
Oldies  11.1% 
Easy Listening  9.5% 
Adult Standards  7.1% 
Source: GfK MRI 2016 Doublebase - Total Week Cume Listening - Audience Composition



Adults 45-54

Format  % of audience in this demographic: Adults 45-54 
Classic Rock  28.3% 
Adult Hits  28.2% 
Classic Hits  25.8% 
AAA (Subset of Alternative)  23.5% 
All Sports  22.7% 
Tropical (Subset of Hispanic)  22.5% 
Urban AC (Subset of Urban)  22.4% 
All News  22.2% 
Religion/Christian  21.8% 
Oldies  21.7% 
Soft AC/Lite Rock  21.2% 
Adult Contemporary  20.9% 
News/Talk  20.8% 
Gospel  20.8% 
All Talk  20.7% 
Hispanic (All Genres)  20.7% 
Spanish AC (Subset of Hispanic)  20.6% 
Mexican/Tejano/Ranchera (Subset of Hispanic)  20.3% 
Rock  20.2% 
Ethnic  20.0% 
Jazz  19.8% 
Hot AC (Subset of Adult Contemporary)  19.6% 
Public/Non-Commercial  19.5% 
Country  19.3% 
Variety/Other  18.1% 
Alternative  17.7% 
Classical  17.5% 
Urban (All Genres)  15.2% 
Contemporary (CHR/Top 40)  14.4% 
Adult Standards  12.2% 
Rhythmic  11.8% 
Easy Listening  10.1% 
Urban Contemporary (Subset of Urban)  8.7% 
Source: GfK MRI 2016 Doublebase - Total Week Cume Listening - Audience Composition



Adults 55-64

Format  % of audience in this demographic: 55-64 
All News  25.9% 
Classic Hits  25.5% 
All Talk  24.5% 
Ethnic  24.2% 
Jazz  24.1% 
Oldies  23.6% 
News/Talk  23.2% 
Gospel  22.5% 
AAA (Subset of Alternative)  21.2% 
Adult Standards  21.1% 
Classical  20.8% 
Variety/Other  19.6% 
Public/Non-Commercial  19.5% 
Classic Rock  19.2% 
Soft AC/Lite Rock  18.8% 
Religion/Christian  18.5% 
Urban AC (Subset of Urban)  18.0% 
All Sports  17.2% 
Easy Listening  17.0% 
Spanish AC (Subset of Hispanic)  16.1% 
Adult Hits  15.7% 
Country  15.1% 
Adult Contemporary  14.5% 
Hispanic (All Genres)  12.1% 
Urban (All Genres)  11.6% 
Alternative  10.9% 
Hot AC (Subset of Adult Contemporary)  10.9% 
Tropical (Subset of Hispanic)  10.8% 
Rock  9.9% 
Mexican/TejanoRanchera (subset of Hispanic format)  8.7% 
Contemporary (CHR/Top 40)  5.7% 
Urban Contemporary (Subset of Urban)  5.1% 
Rhythmic  4.7% 
Source: GfK MRI 2016 Doublebase - Total Week Cume Listening - Audience Composition



Adults 65+

Format  % of audience in this demographic: 65+ 
Adult Standards  56.8% 
Easy Listening  56.0% 
Classical  31.5% 
Jazz  28.8% 
All News  27.8% 
News/Talk  26.9% 
Gospel  23.6% 
All Talk  21.5% 
Oldies  20.6% 
Public/Non-Commercial  19.9% 
Variety/Other  16.5% 
All Sports  14.8% 
Religion Christian  14.0% 
Country  13.9% 
Soft AC/Lite Rock  13.6% 
Classic Hits  13.0% 
Hispanic (All Genres)  11.5% 
Spanish AC (Subset of Hispanic)  11.2% 
Tropical (Subset of Hispanic)  11.0% 
Ethnic  10.8% 
Urban AC (Subset of Urban)  8.9% 
Adult Contemporary  7.7% 
Mexican/Tejano/Ranchera (Subset of Hispanic)  7.8% 
AAA (Subset of Alternative)  7.5% 
Urban (All Genres)  6.2% 
Classic Rock  5.5% 
Adult Hits  4.7% 
Alternative  4.6% 
Hot AC (Subset of Adult Contemporary)  3.9% 
Urban Contemporary (Subset of Urban)  2.7% 
Rock  2.6% 
Rhythmic  2.4% 
Contemporary (CHR/Top 40)  2.2% 
Source: GfK MRI 2016 Doublebase - Total Week Cume Listening - Audience Composition



There's a Format for Everyone …

Format  18-24  25-34  35-44  45-54  55-64  65+ 
AAA (Subset of Alternative)  7.5%  19.7%  20.7%  23.5%  21.2%  7.5% 
Adult Contemporary  14.4%  20.6%  21.9%  20.9%  14.5%  7.7% 
Adult Hits  10.6%  16.9%  23.9%  28.2%  15.7%  4.7% 
Adult Standards  1.1%  1.8%  7.1%  12.2%  21.1%  56.8% 
All News  4.0%  7.3%  13.0%  22.2%  25.9%  27.8% 
All Sports  4.5%  19.0%  21.8%  22.7%  17.2%  14.8% 
All Talk  2.7%  12.2%  18.5%  20.7%  24.5%  21.5% 
Alternative  18.0%  27.0%  21.8%  17.7%  10.9%  4.6% 
CHR/Top 40  26.0%  28.7%  23.0%  14.4%  5.7%  2.2% 
Classic Hits  8.8%  12.3%  14.6%  25.8%  25.48  13.0% 
Classic Rock  11.2%  16.5%  19.3%  28.3%  19.2%  5.5% 
Classical  5.6%  11.8%  12.9%  17.5%  20.8%  31.5% 
Country  14.1%  20.2%  17.4%  19.3%  15.1%  13.9% 
Easy Listening  2.4%  5.1%  9.5%  10.1%  17.0%  56.0% 
Ethnic  9.1%  9.7%  26.2%  20.2%  24.2%  10.8% 
Gospel  7.7%  9.8%  15.7%  20.8%  22.5%  23.6% 
Hispanic (All Genres)  12.5%  21.1%  22.1%  20.7%  12.1%  11.5% 
Hot AC (Subset of Adult Contemporary)  19.3%  22.5%  23.9%  19.6%  10.9%  3.9% 
Jazz  5.8%  10.3%  11.3%  19.8%  24.1%  28.8% 
Mexican/Tejano/Ranchera (subset of Hispanic)  16.0%  26.5%  20.9%  20.3%  8.7%  7.6% 
News/Talk  3.2%  10.7%  15.2%  20.8%  23.2%  26.9% 
Oldies  9.3%  13.7%  11.1%  21.7%  23.6%  20.6% 
Public/Non-Commercial  6.0%  16.7%  18.4%  19.5%  19.5%  19.9% 
Religion/Christian  9.6%  14.4%  21.7%  21.8%  18.5%  14.0% 
Rhythmic  31.2%  30.2%  19.7%  11.8%  4.7%  2.4% 
Rock  17.9%  25.9%  23.5%  20.2%  9.9%  2.6% 
Soft AC/Lite Rock  8.1%  17.0%  21.3%  21.2%  18.8%  13.6% 
Spanish AC (subset of Hispanic)  11.0%  18.8%  22.3%  20.6%  16.1%  11.2% 
Tropical (subset of Hispanic)  14.1%  20.4%  21.3%  22.5%  10.8%  11.0% 
Urban  24.6%  25.3%  17.1%  15.2%  11.6%  6.2% 
Urban AC (Subset of Urban)  12.2%  20.5%  18.0%  22.4%  18.0%  8.9% 
Urban Contemporary (Subset of Urban)  33.9%  32.7%  16.9%  8.7%  5.1%  2.7% 
Variety/Other  8.9%  16.4%  20.4%  18.1%  19.6%  16.5% 
Source: GfK MRI, 2016 Doublebase -- Audience Composition based on Total Week Cume, Adults 18+ (may not add to 100% due to rounding)