WHY RADIO FACT SHEET
There's a Format for Everyone …

Read: 35.8% of the Rhythmic format's adults 18 and older audience is 18-24.

Adults 18-24

Format  % of audience in this demographic: Adults 18-24 
Rhythmic  35.8% 
Contemporary (CHR Top 40)  28.4% 
Urban  27.7% 
Alternative  21.1% 
Rock  20.5% 
Mexican/Tejano/Ranchera (subset of Hispanic)  20.0% 
Hispanic (All Genres)  16.0% 
Spanish AC (subset of Hispanic)  15.0% 
Adult Contemporary  14.7% 
Country  14.7% 
Variety/Other  13.4% 
Classic Rock  12.9% 
Tropical (subset of Hispanic)  12.9% 
Classic Hits  11.1% 
Religious  9.1% 
Jazz  8.6% 
Classical  8.4% 
Oldies  8.4% 
Soft AC/Lite Rock  8.1% 
Ethnic  7.3% 
Gospel  6.5% 
All Sports  5.5% 
All News  4.9% 
Public/Non-Commercial  4.9% 
All Talk  4.0% 
News/Talk  3.6% 
Adult Standards  0.8% 
Easy Listening  0.3% 
Source: GfK MRI 2013 Doublebase - Total Week Cume Listening - Audience Composition



Adults 25-34

Format  % of audience in this demographic: Adults 25-34 
Contemporary (CHR Top 40)  30.1% 
Alternative  29.9% 
Rhythmic  29.2% 
Tropical (subset of Hispanic)  29.1% 
Spanish AC (subset of Hispanic)  29.0% 
Mexican/Tejano/Ranchera (subset of Hispanic)  28.8% 
Rock  27.9% 
Hispanic (All Genres)  25.6% 
Urban  25.0% 
Country  21.1% 
Adult Contemporary  21.0% 
Variety/Other  20.6% 
All Sports  19.2% 
Religious  19.0% 
Classic Rock  18.1% 
Classic Hits  16.3% 
Soft AC/Lite Rock  15.8% 
Public/Non-Commercial  14.8% 
Gospel  14.0% 
Ethnic  13.0% 
All Talk  12.5% 
Jazz  12.3% 
Oldies  11.4% 
News/Talk  10.8% 
Classical  10.5% 
All News  9.8% 
Easy Listening  4.6% 
Adult Standards  1.9% 
Source: GfK MRI 2013 Doublebase - Total Week Cume Listening - Audience Composition



Adults 35-44

Format  % of audience in this demographic: Adults 35-44 
Mexican/Tejano/Ranchera (subset of Hispanic)  25.8% 
Spanish AC (subset of Hispanic)  25.0% 
Rock  23.2% 
Hispanic (All Genres)  23.1% 
Adult Contermporary  22.5% 
Classic Rock  21.9% 
Contemporary (CHR Top 40)  21.6% 
All Sports  21.3% 
Alternative  21.2% 
Religious  20.9% 
Public/Non-Commercial  20.4% 
All Talk  19.9% 
Variety/Other  19.9% 
Rhythmic   19.8% 
Soft AC/Lite Rock  19.5% 
Tropical (subset of Hispanic)  19.5% 
Urban  18.1% 
Ethnic  17.7% 
Country  17.3% 
Classic Hits  16.7% 
Gospel  16.0% 
News/Talk  15.6% 
All News  15.5% 
Jazz  13.3% 
Classical  12.3% 
Oldies  12.1% 
Adult Standards  5.6% 
Easy Listening  5.0% 
Source: GfK MRI 2013 Doublebase - Total Week Cume Listening - Audience Composition



Adults 45-54

Format  % of audience in this demographic: Adults 45-54 
Classic Rock  30.2% 
Classic Hits  25.9% 
Oldies  24.1% 
Soft AC/Lite Rock  24.1% 
Religious  23.6% 
Ethnic  23.4% 
All Sports  23.2% 
All Talk  23.2% 
All News  23.0% 
Adult Contemporary  22.3% 
News/Talk  22.1% 
Public/Non-Commercial  21.7% 
Jazz  21.2% 
Rock  19.4% 
Gospel  19.1% 
Country  18.8% 
Variety/Other  18.0% 
Alternative  17.6% 
Classical  17.6% 
Hispanic (All Genres)  17.0% 
Spanish AC (subset of Hispanic)  16.6% 
Tropical (subset of Hispanic)  15.8% 
Urban  15.6% 
Mexican/Tejano/Ranchera (subset of Hispanic)  14.3% 
Adult Standards  14.1% 
Contemporary (CHR Top 40)  13.2% 
Rhythmic  10.4% 
Easy Listening  8.6% 
Source: GfK MRI 2013 Doublebase - Total Week Cume Listening - Audience Composition



Adults 55-64

Format  % of audience in this demographic: 55-64 
Oldies  27.7% 
Easy Listening  27.5% 
Adult Standards  27.2% 
All News  23.4% 
Jazz  23.3% 
Public/Non-Commercial  22.5% 
News/Talk  22.2% 
Classic Hits  21.6% 
Classical  21.3% 
Gospel  20.7% 
All Talk  20.2% 
Soft AC/Lite Rock  20.1% 
All Sports  17.6% 
Variety/Other  16.9% 
Ethnic  15.7% 
Tropical (subset of Hispanic)  15.6% 
Country  15.2% 
Classic Rock  14.4% 
Adult Contemporary  13.2% 
Hispanic (All Genres)  10.3% 
Urban  8.9% 
Alternative  8.1% 
Spanish AC (subset of Hispanic)  7.0% 
Mexican/Tejano/Ranchera (subset of Hispanic)  6.8% 
Rock  6.3% 
Contemporary (CHR Top 40)  5.1% 
Rhythmic  3.8% 
Source: GfK MRI 2013 Doublebase - Total Week Cume Listening - Audience Composition



Adults 65+

Format  % of audience in this demographic: 65+ 
Easy Listening  54.0% 
Adult Standards  47.9% 
Classical  30.0% 
Gospel  23.7% 
All News  23.5% 
Jazz  21.3% 
All Talk  20.3% 
Oldies  16.2% 
Public/Non-Commercial  15.8% 
Ethnic  15.5% 
Country  12.9% 
All Sports  13.2% 
News/Talk  12.9% 
Soft AC/Lite Rock  12.3% 
Religious  11.5% 
Variety/Other  11.1% 
Classic Hits  8.4% 
Hispanic (All Genres)  8.2% 
Tropical (subset of Hispanic)  7.1% 
Adult Contemporary  6.2% 
Spanish AC (subset of Hispanic)  5.7% 
Urban  4.7% 
Mexian/Tejano/Ranchera (subset of Hispanic)  4.3% 
Classic Rock  2.6% 
Contemporary (CHR Top 40)  1.7% 
Rock  1.6% 
Rhythmic  1.0% 
Source: GfK MRI 2013 Doublebase - Total Week Cume Listening - Audience Composition



There's a Format for Everyone …

Format  18-24  25-34  35-44  45-54  55-64  65+ 
Adult Contemporary  14.7%  21.0%  22.5%  22.3%  13.2%  6.2% 
Adult Standards  0.8%  1.9%  5.6%  14.1%  27.2%  47.9% 
All News  4.9%  9.8%  15.5%  23.0%  23.4%  23.5% 
All Sports  5.5%  19.2%  21.3%  23.2%  17.6%  13.2% 
All Talk  4.0%  12.5%  19.9%  23.2%  20.2%  20.3% 
Alternative  21.1%  29.9%  21.2%  17.6%  8.1%  2.1% 
CHR/Top 40  28.4%  30.1%  21.6%  13.2%  5.1%  1.7% 
Classic Hits  11.1%  16.3%  16.7%  25.9%  21.6%  8.4% 
Classic Rock  12.9%  18.1%  21.9%  30.2%  14.4%  2.6% 
Classical  8.4%  10.5%  12.3%  17.6%  21.3%  30.0% 
Country  14.7%  21.1%  17.3%  18.8%  15.2%  12.9% 
Easy Listening  0.3%  4.6%  5.0%  8.6%  27.5%  54.0% 
Ethnic  7.3%  13.0%  17.7%  23.4%  15.7%  15.5% 
Gospel  6.5%  14.0%  16.0%  19.1%  20.7%  23.7% 
Hispanic (All Genres)  16.0%  25.6%  23.1%  17.0%  10.3%  8.2% 
Jazz  8.6%  12.3%  13.3%  21.2%  23.3%  21.3% 
Mexican/Tejano/Ranchera (subset of Hispanic)  20.0%  28.8%  25.8%  14.3%  6.8%  4.3% 
News/Talk  3.6%  10.8%  15.6%  22.1%  22.2%  25.7% 
Oldies  8.4%  11.4%  12.1%  24.1%  27.7%  16.2% 
Public/Non-Commercial  4.9%  14.8%  20.4%  21.7%  22.5%  15.8% 
Religious  9.1%  19.0%  20.9%  23.6%  16.0%  11.5% 
Rhythmic  35.8%  29.2%  19.8%  10.4%  3.8%  1.0% 
Rock  20.5%  27.9%  23.2%  19.4%  6.3%  1.6% 
Soft AC/Lite Rock  8.1%  15.8%  19.5%  24.1%  20.1%  12.3% 
Spanish AC (subset of Hispanic)  15.0%  29.0%  25.0%  16.6%  7.0%  5.7% 
Tropical (subset of Hispanic)  12.9%  29.1%  19.5%  15.8%  15.6%  7.1% 
Urban  27.7%  25.0%  18.1%  15.6%  8.9%  4.7% 
Variety/Other  13.4%  20.6%  19.9%  18.0%  16.9%  11.1% 
Source: GfK MRI, 2013 Doublebase -- Audience Composition based on Total Week Cume, Adults 18+ (may not add to 100% due to rounding)