WHY RADIO FACT SHEET
Radio's Daily Reach by Daypart

Radio delivers in all dayparts, especially during the key shopping hours of 6AM-7PM. Take advantage of this great coverage to get your message out to large numbers of consumers each and every day.

Read: Each day from 3-7 p.m., Radio reaches nearly 41% of persons 12 and older.

Radio's Daily Reach by Daypart

  Age  6-10A  10A-3P  3-7P  7P-Mid  Mid-6A 
Persons  12+  37.8%  40.0%  40.6%  20.3%  8.7% 
Persons  12-17  30.4%  23.3%  32.2%  17.9%  4.2% 
Persons  18+  38.5%  41.7%  41.4%  20.5%  9.1% 
Persons  18-24  28.9%  35.1%  36.4%  23.5%  7.5% 
Persons  18-34  33.2%  36.5%  39.6%  22.6%  8.0% 
Persons  18-49  37.7%  39.2%  42.8%  22.6%  8.8% 
Persons  25-54  41.2%  41.4%  45.4%  22.3%  9.7% 
Persons  55+  38.2%  44.5%  37.6%  16.9%  8.8% 
Persons  35-64  43.3%  44.3%  46.3%  21.5%  10.6% 
Persons  65+  34.5%  43.2%  31.6%  14.5%  7.0% 
Men  12+  38.6%  40.5%  41.2%  21.1%  10.3% 
Men  12-17  28.6%  21.6%  29.9%  16.7%  3.9% 
Men  18+  39.6%  42.5%  42.4%  21.5%  11.0% 
Men  18-24  27.8%  33.3%  34.4%  22.8%  8.5% 
Men  18-34  32.5%  35.3%  38.4%  22.5%  9.5% 
Men  18-49  37.6%  38.8%  42.4%  22.9%  10.7% 
Men  25-54  41.7%  41.7%  45.7%  23.1%  12.1% 
Men  55+  41.1%  47.2%  40.6%  18.6%  10.5% 
Men  35-64  44.9%  45.6%  47.7%  22.9%  13.2% 
Men  65+  37.3%  46.1%  34.4%  15.8%  7.7% 
Women  12+  37.0%  39.6%  39.9%  19.5%  7.0% 
Women  12-17  32.2%  25.0%  34.6%  19.2%  4.5% 
Women  18+  37.5%  41.0%  40.5%  19.5%  7.3% 
Women  18-24  30.4%  37.0%  38.6%  24.3%  6.4% 
Women  18-34  33.9%  37.7%  40.9%  22.8%  6.5% 
Women  18-49  37.7%  39.7%  43.2%  22.2%  6.9% 
Women  25-54  40.7%  41.2%  45.0%  21.5%  7.4% 
Women  55+  35.8%  42.0%  35.1%  15.5%  7.4% 
Women  35-64  41.8%  43.0%  44.9%  20.2%  8.1% 
Women  65+  32.3%  40.8%  29.5%  13.5%  6.4% 
Source: RADAR ® 121, December 2016 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)