WHY RADIO FACT SHEET
Radio's Daily Reach by Daypart

Radio delivers in all dayparts, especially during the key shopping hours of 6AM-7PM. Take advantage of this great coverage to get your message out to large numbers of consumers each and every day.

Read: Each day from 3-7 p.m., Radio reaches 40.1% of persons 12 and older.

Radio's Daily Reach by Daypart

  Age  6-10A  10A-3P  3-7P  7P-Mid  Mid-6A 
Persons  12+  37.5%  39.6%  40.1%  20.2%  8.7% 
Persons  12-17  29.0%  22.7%  31.5%  18.0%  4.2% 
Persons  18+  38.3%  41.3%  41.0%  20.4%  9.1% 
Persons  18-24  28.8%  35.1%  36.6%  23.7%  7.5% 
Persons  18-34  33.2%  36.5%  39.6%  22.9%  8.1% 
Persons  18-49  37.6%  39.1%  42.6%  22.6%  8.9% 
Persons  25-54  41.0%  41.2%  45.0%  22.3%  9.7% 
Persons  55+  37.9%  43.6%  36.9%  16.8%  8.9% 
Persons  35-64  42.9%  43.8%  45.8%  21.3%  10.6% 
Persons  65+  34.4%  42.2%  30.9%  14.3%  7.0% 
Men  12+  38.3%  40.0%  40.8%  21.0%  10.4% 
Men  12-17  27.5%  20.7%  29.2%  16.6%  3.9% 
Men  18+  39.4%  42.1%  42.1%  21.5%  11.1% 
Men  18-24  27.4%  33.0%  34.4%  22.6%  8.3% 
Men  18-34  32.4%  35.2%  38.3%  22.8%  9.6% 
Men  18-49  37.5%  38.5%  42.2%  23.0%  10.8% 
Men  25-54  41.6%  41.5%  45.5%  23.2%  12.1% 
Men  55+  40.9%  46.6%  39.9%  18.4%  10.6% 
Men  35-64  44.6%  45.2%  47.3%  22.8%  13.2% 
Men  65+  37.2%  45.4%  33.8%  15.6%  7.6% 
Women  12+  36.7%  39.2%  39.4%  19.5%  7.1% 
Women  12-17  30.7%  24.9%  33.8%  19.5%  4.5% 
Women  18+  37.3%  40.6%  39.9%  19.5%  7.3% 
Women  18-24  30.2%  37.3%  38.9%  24.9%  6.6% 
Women  18-34  34.0%  37.8%  40.8%  23.1%  6.5% 
Women  18-49  37.7%  39.7%  43.0%  22.2%  6.9% 
Women  25-54  40.4%  40.9%  44.5%  21.3%  7.4% 
Women  55+  35.4%  41.1%  34.3%  15.3%  7.4% 
Women  35-64  41.4%  42.5%  44.3%  20.0%  8.1% 
Women  65+  32.1%  39.7%  28.5%  13.3%  6.5% 
Source: RADAR ® 128, March 2016 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)