WHY RADIO FACT SHEET
Radio's Daily Reach by Daypart

Radio delivers in all dayparts, especially during the key shopping hours of 6AM-7PM. Take advantage of this great coverage to get your message out to large numbers of consumers each and every day.

Read: Each day from 3-7 p.m., Radio reaches 40.1% of persons 12 and older.

Radio's Daily Reach by Daypart

  Age  6-10A  10A-3P  3-7P  7P-Mid  Mid-6A 
Persons  12+  37.5%  39.5%  40.1%  20.3%  8.7% 
Persons  12-17  29.0%  22.7%  31.4%  18.2%  4.3% 
Persons  18+  38.4%  41.2%  41.0%  20.5%  9.2% 
Persons  18-24  28.6%  34.9%  36.4%  23.7%  7.5% 
Persons  18-34  33.2%  36.5%  39.6%  23.1%  8.1% 
Persons  18-49  37.6%  39.1%  42.6%  22.7%  8.9% 
Persons  25-54  41.1%  41.2%  45.0%  22.3%  9.8% 
Persons  55+  38.0%  43.5%  36.8%  16.7%  8.9% 
Persons  35-64  42.9%  43.7%  45.6%  21.3%  10.7% 
Persons  65+  34.4%  42.1%  30.7%  14.3%  7.0% 
Men  12+  38.3%  39.9%  40.8%  21.1%  10.4% 
Men  12-17  27.6%  20.5%  29.1%  16.8%  3.9% 
Men  18+  39.4%  42.0%  42.1%  21.6%  11.1% 
Men  18-24  27.2%  32.8%  34.3%  22.5%  8.2% 
Men  18-34  32.4%  35.3%  38.4%  22.9%  9.6% 
Men  18-49  37.5%  38.6%  42.2%  23.1%  10.9% 
Men  25-54  41.7%  41.6%  45.6%  23.3%  12.2% 
Men  55+  40.9%  46.5%  39.8%  18.5%  10.6% 
Men  35-64  44.6%  45.2%  47.2%  22.8%  13.3% 
Men  65+  37.2%  45.2%  33.6%  15.6%  7.6% 
Women  12+  36.7%  39.0%  39.4%  19.5%  7.1% 
Women  12-17  30.5%  24.9%  33.8%  19.9%  4.7% 
Women  18+  37.3%  40.4%  39.9%  19.5%  7.3% 
Women  18-24  30.1%  37.1%  38.6%  25.0%  6.7% 
Women  18-34  34.1%  37.7%  40.8%  23.3%  6.5% 
Women  18-49  37.7%  39.6%  43.0%  22.3%  6.9% 
Women  25-54  40.5%  40.8%  44.4%  21.3%  7.4% 
Women  55+  35.5%  41.0%  34.2%  15.3%  7.4% 
Women  35-64  41.3%  42.3%  44.1%  19.9%  8.1% 
Women  65+  32.3%  39.7%  28.5%  13.3%  6.5% 
Source: RADAR ® 127, December 2015 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)