WHY RADIO FACT SHEET
Radio's Daily Reach by Daypart

Radio delivers in all dayparts, especially during the key shopping hours of 6AM-7PM. Take advantage of this great coverage to get your message out to large numbers of consumers each and every day.

Read: Each day from 3-7 p.m., Radio reaches 40% of persons 12 and older.

Radio's Daily Reach by Daypart

  Age  6-10A  10A-3P  3-7P  7P-Mid  Mid-6A 
Persons  12+  37.8%  39.8%  40.3%  20.7%  8.8% 
Persons  12-17  29.3%  23.0%  31.9%  19.0%  4.5% 
Persons  18+  38.7%  41.5%  41.2%  20.9%  9.3% 
Persons  18-24  28.5%  35.3%  36.6%  24.4%  8.0% 
Persons  18-34  33.7%  37.2%  40.0%  23.7%  8.3% 
Persons  18-49  38.0%  39.6%  43.0%  23.2%  9.1% 
Persons  25-54  41.6%  41.7%  45.4%  22.8%  9.9% 
Persons  55+  38.1%  43.5%  36.7%  16.9%  8.9% 
Persons  35-64  43.2%  43.9%  45.8%  21.7%  10.7% 
Persons  65+  34.5%  42.1%  30.8%  14.4%  7.1% 
Men  12+  38.7%  40.4%  41.1%  21.6%  10.6% 
Men  12-17  27.8%  21.1%  29.6%  17.5%  4.1% 
Men  18+  39.9%  42.5%  42.4%  22.1%  11.3% 
Men  18-24  27.5%  33.5%  35.0%  23.4%  8.7% 
Men  18-34  33.1%  36.3%  39.0%  23.6%  9.8% 
Men  18-49  38.2%  39.4%  42.8%  23.8%  11.2% 
Men  25-54  42.4%  42.3%  46.0%  23.9%  12.4% 
Men  55+  41.1%  46.4%  39.7%  18.6%  10.5% 
Men  35-64  45.0%  45.4%  47.5%  23.3%  13.3% 
Men  65+  37.3%  45.1%  33.4%  15.7%  7.8% 
Women  12+  36.9%  39.2%  39.5%  19.8%  7.2% 
Women  12-17  30.9%  25.1%  34.4%  20.6%  4.8% 
Women  18+  37.5%  40.6%  40.0%  19.7%  7.4% 
Women  18-24  29.7%  37.2%  38.2%  25.5%  7.2% 
Women  18-34  34.2%  38.2%  40.9%  23.7%  6.7% 
Women  18-49  37.9%  39.8%  43.1%  22.6%  6.7% 
Women  25-54  40.8%  41.1%  44.8%  21.6%  7.4% 
Women  55+  35.6%  41.1%  44.8%  21.6%  7.4% 
Women  35-64  41.5%  42.4%  44.1%  20.1%  8.2% 
Women  65+  32.4%  39.8%  28.8%  13.3%  6.5% 
Source: RADAR ® 124, March 2015 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)