WHY RADIO FACT SHEET
Radio's Daily Reach by Daypart

Radio delivers in all dayparts, especially during the key shopping hours of 6AM-7PM. Take advantage of this great coverage to get your message out to large numbers of consumers each and every day.

Read: Each day from 3-7 p.m., Radio reaches 41.2% of persons 12 and older.

Radio's Daily Reach by Daypart

  Age  6-10A  10A-3P  3-7P  7P-Mid  Mid-6A 
Persons  12+  38.7%  40.8%  41.2%  21.3%  9.2% 
Persons  12-17  30.7%  24.2%  33.4%  20.5%  5.1% 
Persons  18+  39.6%  42.5%  42.0%  21.4%  9.7% 
Persons  18-24  29.1%  36.4%  37.5%  25.5%  8.7% 
Persons  18-34  34.3%  38.4%  41.0%  24.4%  8.8% 
Persons  18-49  39.0%  41.0%  44.0%  24.0%  9.6% 
Persons  25-54  42.6%  43.1%  46.4%  23.3%  10.3% 
Persons  55+  38.9%  44.0%  37.1%  17.0%  9.1% 
Persons  35-64  44.4%  45.0%  46.6%  22.1%  11.1% 
Persons  65+  35.0%  42.4%  30.9%  14.4%  7.1% 
Men  12-17  28.6%  22.0%  30.8%  18.8%  4.7% 
Men  18+  40.8%  43.4%  43.3%  22.6%  11.7% 
Men  18-24  27.9%  34.3%  35.6%  24.4%  9.6% 
Men  18-34  33.8%  37.5%  40.1%  24.4%  10.5% 
Men  18-49  39.2%  40.8%  44.0%  24.6%  11.7% 
Men  25-54  43.6%  43.7%  47.3%  24.6%  12.8% 
Men  55+  41.7%  46.8%  40.1%  18.7%  10.7% 
Men  35-64  46.2%  46.5%  48.3%  23.7%  13.7% 
Men  65+  64.5%  45.4%  33.7%  15.8%  7.7% 
Women  12-17  32.9%  26.5%  36.2%  22.4%  5.6% 
Women  18+  38.4%  41.7%  40.8%  20.2%  7.8% 
Women  18-24  30.4%  38.7%  39.6%  26.6%  7.6% 
Women  18-34  34.8%  39.4%  41.9%  24.4%  7.0% 
Women  18-49  38.8%  41.3%  44.1%  23.3%  7.4% 
Women  25-54  41.7%  42.4%  45.6%  22.1%  7.8% 
Women  55+  36.6%  41.7%  34.6%  15.6%  7.8% 
Women  35-64  42.7%  43.6%  44.9%  20.6%  8.6% 
Women  65+  32.9%  40.0%  28.8%  13.4%  6.7% 
Source: RADAR ® 120, March 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)