WHY RADIO FACT SHEET
Radio's Daily Reach by Daypart

Radio delivers in all dayparts, especially during the key shopping hours of 6AM-7PM. Take advantage of this great coverage to get your message out to large numbers of consumers each and every day.

Read: Each day from 3-7 p.m., Radio reaches nearly 41% of persons 12 and older.

Radio's Daily Reach by Daypart

  Age  6-10A  10A-3P  3-7P  7P-Mid  Mid-6A 
Persons  12+  37.5%  39.8%  40.2%  20.0%  8.5% 
Persons  12-17  30.3%  23.2%  32.2%  17.7%  4.0% 
Persons  18+  38.2%  41.4%  41.0%  20.3%  8.9% 
Persons  18-24  28.4%  34.4%  35.6%  22.9%  7.1% 
Persons  18-34  32.9%  36.0%  39.0%  22.3%  7.8% 
Persons  18-49  37.3%  38.8%  42.3%  22.3%  8.7% 
Persons  25-54  40.9%  41.1%  45.0%  22.1%  9.6% 
Persons  55+  37.9%  44.4%  37.5%  16.8%  8.6% 
Persons  35-64  43.0%  44.1%  46.0%  21.4%  10.5% 
Persons  65+  34.1%  43.1%  31.7%  14.4%  6.8% 
Men  12+  38.2%  40.3%  40.9%  20.8%  10.1% 
Men  12-17  28.6%  21.4%  30.0%  16.5%  3.6% 
Men  18+  39.3%  42.2%  42.0%  21.2%  10.8% 
Men  18-24  27.5%  32.9%  33.9%  22.4%  8.0% 
Men  18-34  32.1%  35.0%  37.9%  22.2%  8.0% 
Men  18-49  37.1%  38.5%  41.9%  22.6%  10.5% 
Men  25-54  41.3%  41.3%  45.3%  22.9%  11.9% 
Men  55+  40.8%  47.2%  40.3%  18.4%  10.3% 
Men  35-64  44.6%  45.4%  47.4%  22.7%  13.0% 
Men  65+  36.9%  45.9%  34.2%  15.6%  7.5% 
Women  12+  36.7%  39.3%  39.6%  19.3%  6.9% 
Women  12-17  32.2%  25.0%  34.6%  18.9%  4.4% 
Women  18+  37.2%  40.7%  40.1%  19.4%  7.1% 
Women  18-24  29.4%  36.0%  37.3%  23.6%  6.1% 
Women  18-34  33.7%  36.9%  40.0%  22.5%  6.3% 
Women  18-49  37.4%  39.1%  42.7%  22.0%  6.8% 
Women  25-54  40.5%  40.8%  44.7%  21.4%  7.4% 
Women  55+  35.3$  42.0%  35.1%  15.4%  7.1% 
Women  35-64  41.5%  42.8%  44.7%  20.2%  8.0% 
Women  65+  31.9%  40.9%  29.7%  13.5%  6.1% 
Source: RADAR ® 133, June 2017 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)