WHY RADIO FACT SHEET
Radio's Daily Reach by Daypart

Radio delivers in all dayparts, especially during the key shopping hours of 6AM-7PM. Take advantage of this great coverage to get your message out to large numbers of consumers each and every day.

Read: Each day from 3-7 p.m., Radio reaches 41% of persons 12 and older.

Radio's Daily Reach by Daypart

  Age  6-10A  10A-3P  3-7P  7P-Mid  Mid-6A 
Persons  12+  38.1%  40.1%  40.6%  20.9%  8.9% 
Persons  12-17  29.6%  23.2%  32.3%  19.4%  4.5% 
Persons  18+  38.9%  41.8%  41.4%  21.0%  9.4% 
Persons  18-24  28.8%  35.8%  36.8%  24.8%  8.2% 
Persons  18-34  33.9%  37.6%  40.2%  23.9%  8.4% 
Persons  18-49  38.3%  40.0%  43.2%  23.4%  9.2% 
Persons  25-54  41.8%  42.0%  45.6%  22.9%  10.0% 
Persons  55+  38.5%  43.7%  37.0%  16.9%  8.9% 
Persons  35-64  43.5%  44.2%  46.0%  21.7%  10.7% 
Persons  65+  34.8%  42.2%  30.9%  14.4%  7.1% 
Men  12+  39.1%  40.6%  41.4%  21.9%  10.7% 
Men  12-17  28.0%  21.4%  30.0%  17.9%  4.2% 
Men  18+  40.3%  42.7%  42.7%  22.3%  11.4% 
Men  18-24  27.8%  33.8%  35.4%  23.9%  9.0% 
Men  18-34  33.5%  36.6%  39.3%  23.9%  10.0% 
Men  18-49  38.5%  39.8%  43.2%  24.1%  11.3% 
Men  25-54  42.8%  42.6%  46.3%  24.1%  12.4% 
Men  55+  41.5%  46.6%  40.0%  18.7%  10.6% 
Men  35-64  45.3%  45.7%  47.7%  23.4%  13.3% 
Men  65+  37.7%  45.3%  33.5%  15.8%  7.9% 
Women  12+  37.1%  39.5%  39.7%  19.9%  7.2% 
Women  12-17  31.3%  25.2%  34.7%  20.9%  4.9% 
Women  18+  37.7%  40.9%  40.2%  19.8%  7.5% 
Women  18-24  29.8%  37.8%  38.4%  25.8%  7.2% 
Women  18-34  34.3%  38.6%  41.1%  23.9%  6.7% 
Women  18-49  38.0%  40.2%  43.2%  22.7%  7.2% 
Women  25-54  40.9%  41.4%  44.9%  21.6%  7.5% 
Women  55+  35.9%  41.2%  34.4%  15.4%  7.5% 
Women  35-64  41.7%  42.7%  44.3%  20.1%  8.3% 
Women  65+  32.5%  39.8%  28.9%  13.4%  6.5% 
Source: RADAR ® 123, December 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)