WHY RADIO FACT SHEET
Radio's Daily Reach by Daypart

Radio delivers in all dayparts, especially during the key shopping hours of 6AM-7PM. Take advantage of this great coverage to get your message out to large numbers of consumers each and every day.

Read: Each day from 3-7 p.m., Radio reaches 41% of persons 12 and older.

Radio's Daily Reach by Daypart

  Age  6-10A  10A-3P  3-7P  7P-Mid  Mid-6A 
Persons  12+  38.4%  40.5%  40.9%  21.1%  9.1% 
Persons  12-17  30.1%  24.0%  33.0%  20.0%  4.7% 
Persons  18+  39.3%  42.2%  41.7%  21.2%  9.5% 
Persons  18-24  29.0%  36.2%  37.2%  25.1%  8.4% 
Persons  18-34  34.1%  38.1%  40.6%  24.2%  8.7% 
Persons  18-49  38.7%  40.6%  43.7%  23.7%  9.4% 
Persons  25-54  42.2%  42.7%  43.7%  23.1%  10.1% 
Persons  55+  38.5%  43.8%  46.1%  16.9%  9.0% 
Persons  35-64  44.0%  44.7%  36.9%  21.9%  10.9% 
Persons  65+  34.9%  42.2%  46.3%  14.4%  7.1% 
Men  12-17  28.2%  22.0%  30.8%  18.3%  4.3% 
Men  18+  40.6%  43.2%  43.0%  22.5%  11.5% 
Men  18-24  27.9%  34.1%  35.4%  24.0%  9.4% 
Men  18-34  33.6%  37.3%  39.9%  24.2%  10.4% 
Men  18-49  39.0%  40.5%  43.7%  24.4%  11.6% 
Men  25-54  43.2%  43.4%  46.9%  24.5%  12.7% 
Men  55+  41.7%  46.7%  40.0%  18.6%  10.6% 
Men  35-64  45.8%  46.2%  48.0%  23.6%  13.5% 
Men  65+  37.8%  45.3%  33.6%  15.8%  7.7% 
Women  12-17  32.1%  26.1%  35.7%  21.7%  5.1% 
Women  18+  38.1%  41.3%  40.4%  20.0%  7.6% 
Women  18-24  30.2%  38.4%  39.0%  26.3%  7.4% 
Women  18-34  34.5%  39.0%  41.4%  24.1%  6.9% 
Women  18-49  38.4%  40.8%  43.6%  23.1%  7.3% 
Women  25-54  41.2%  42.0%  45.2%  21.9%  7.6% 
Women  55+  36.3%  41.4%  34.4%  15.4%  7.7% 
Women  35-64  42.2%  43.2%  44.7%  20.4%  8.4% 
Women  65+  32.7%  39.8%  28.7%  13.3%  6.7% 
Source: RADAR ® 121, June 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)