WHY RADIO FACT SHEET
Radio's Daily Reach by Daypart

Radio delivers in all dayparts, especially during the key shopping hours of 6AM-7PM. Take advantage of this great coverage to get your message out to large numbers of consumers each and every day.

Read: Each day from 3-7 p.m., Radio reaches 40.2% of persons 12 and older.

Radio's Daily Reach by Daypart

  Age  6-10A  10A-3P  3-7P  7P-Mid  Mid-6A 
Persons  12+  37.7%  39.6%  40.2%  20.6%  8.8% 
Persons  12-17  29.3%  22.9%  31.6%  18.8%  4.5% 
Persons  18+  38.5%  41.4%  41.0%  20.7%  9.2% 
Persons  18-24  28.4%  35.0%  36.4%  24.1%  7.8% 
Persons  18-34  33.4%  36.9%  39.8%  23.4%  8.2% 
Persons  18-49  37.8%  39.4%  42.8%  23.0%  9.1% 
Persons  25-54  41.4%  41.5%  45.2%  22.6%  9.8% 
Persons  55+  38.0%  43.5%  36.7%  16.8%  8.9% 
Persons  35-64  43.1%  43.8%  45.7%  21.5%  10.7% 
Persons  65+  34.5%  42.0%  30.7%  14.3%  7.0% 
Men  12+  38.5%  40.2%  40.9%  21.4%  10.5% 
Men  12-17  27.8%  20.9%  29.2%  17.2%  4.1% 
Men  18+  39.7%  42.3%  42.2%  21.9%  11.2% 
Men  18-24  27.2%  33.2%  34.9%  23.1%  8.5% 
Men  18-34  32.7%  35.9%  38.7%  23.3%  9.7% 
Men  18-49  37.8%  39.0%  42.6%  23.5%  11.0% 
Men  25-54  42.1%  42.0%  45.7%  23.7%  12.3% 
Men  55+  41.0%  46.4%  39.7%  18.6%  10.5% 
Men  35-64  44.8%  45.3%  47.4%  23.2%  13.3% 
Men  65+  37.3%  45.0%  33.3%  15.6%  7.7% 
Women  12+  36.8%  39.1%  39.4%  19.7%  7.2% 
Women  12-17  30.8%  25.0%  34.2%  20.5%  4.9% 
Women  18+  37.4%  40.5%  39.9%  19.6%  7.4% 
Women  18-24  29.6%  37.0%  38.1%  25.1%  7.1% 
Women  18-34  34.2%  38.0%  41.0%  23.6%  6.7% 
Women  18-49  37.9%  39.7%  43.1%  22.5%  7.1% 
Women  25-54  40.7%  41.1%  44.8%  21.5%  7.4% 
Women  55+  35.5%  41.0%  34.1%  15.3%  7.5% 
Women  35-64  41.4%  42.3%  44.1%  20.0%  8.2% 
Women  65+  32.3%  39.7%  28.6%  13.4%  6.5% 
Source: RADAR ® 125, June 2015 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)