WHY RADIO FACT SHEET
Radio's Daily Reach by Daypart

Radio delivers in all dayparts, especially during the key shopping hours of 6AM-7PM. Take advantage of this great coverage to get your message out to large numbers of consumers each and every day.

Read: Each day from 3-7 p.m., Radio reaches 40.4% of persons 12 and older.

Radio's Daily Reach by Daypart

  Age  6-10A  10A-3P  3-7P  7P-Mid  Mid-6A 
Persons  12+  37.6%  39.8%  40.4%  20.3%  8.7% 
Persons  12-17  29.4%  23.0%  31.7%  17.9%  4.2% 
Persons  18+  38.5%  41.5%  41.2%  20.5%  9.2% 
Persons  18-24  29.0%  35.3%  36.8%  23.8%  7.6% 
Persons  18-34  33.3%  36.6%  39.7%  22.9%  8.1% 
Persons  18-49  37.7%  39.2%  42.8%  22.7%  8.9% 
Persons  25-54  41.1%  41.3%  45.2%  22.3%  9.8% 
Persons  55+  38.1%  44.0%  37.2%  16.9%  8.9% 
Persons  35-64  43.1%  44.0%  46.0%  21.5%  10.7% 
Persons  65+  34.4%  42.7%  31.2%  14.5%  7.0% 
Men  12+  38.4%  40.2%  41.1%  21.1%  10.4% 
Men  12-17  27.8%  21.2%  29.6%  16.7%  3.9% 
Men  18+  39.6%  42.3%  42.3%  21.6%  11.1% 
Men  18-24  27.7%  33.1%  34.5%  22.6%  8.4% 
Men  18-34  32.6%  35.3%  38.5%  22.7  9.6% 
Men  18-49  37.7%  38.6%  42.4%  23.3%  10.8% 
Men  25-54  41.7%  41.6%  45.7%  23.3%  12.2% 
Men  55+  41.0%  47.0%  40.2%  18.6%  10.6% 
Men  35-64  44.8%  45.4%  47.5%  22.9%  13.3% 
Men  65+  37.2%  45.8%  34.1%  15.8%  7.7% 
Women  12+  36.9%  39.4%  39.7%  19.6%  7.1% 
Women  12-17  31.0%  24.9%  34.0%  19.2%  4.4% 
Women  18+  37.4%  40.8%  40.2%  19.6%  7.3% 
Women  18-24  30.3%  37.6%  39.2%  25.0%  6.7% 
Women  18-34  34.0%  37.9%  41.0%  23.2%  6.6% 
Women  18-49  37.8%  39.8%  43.2%  22.3%  7.0% 
Women  25-54  40.5%  41.1%  44.7%  21.4%  7.4% 
Women  55+  35.6%  41.4%  34.7%  15.4%  7.4% 
Women  35-64  41.6%  42.7%  44.6%  20.2%  8.2% 
Women  65+  32.3%  40.2%  29.0%  13.4%  6.4% 
Source: RADAR ® 129, June 2016 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)