WHY RADIO FACT SHEET
Radio's Daily Reach by Daypart

Radio delivers in all dayparts, especially during the key shopping hours of 6AM-7PM. Take advantage of this great coverage to get your message out to large numbers of consumers each and every day.

Read: Each day from 3-7 p.m., Radio reaches 41% of persons 12 and older.

Radio's Daily Reach by Daypart

  Age  6-10A  10A-3P  3-7P  7P-Mid  Mid-6A 
Persons  12+  38.2%  40.3%  40.7%  21.0%  9.0% 
Persons  12-17  29.8%  23.7%  32.7%  19.7%  4.6% 
Persons  18+  39.1%  42.0%  41.5%  21.1%  9.4% 
Persons  18-24  28.9%  36.0%  37.0%  25.0%  8.3% 
Persons  18-34  34.0%  37.9%  40.4%  24.1%  8.6% 
Persons  18-49  38.4%  40.3%  43.4%  23.6%  9.3% 
Persons  25-54  42.0%  42.4%  45.8%  23.0%  10.1% 
Persons  55+  38.6%  43.7%  36.9%  17.0%  8.9% 
Persons  35-64  43.7%  44.4%  46.1%  21.8%  10.8% 
Persons  65+  34.7%  42.0%  30.8%  14.5%  7.1% 
Men  12+  39.2%  40.9%  41.6%  22.0%  10.7% 
Men  12-17  28.0%  21.8%  30.3%  18.2%  4.2% 
Men  18+  40.4%  43.0%  42.9%  22.4%  11.5% 
Men  18-24  27.9%  34.0%  35.4%  24.1%  9.3% 
Men  18-34  33.6%  37.0%  39.7%  24.1%  10.2% 
Men  18-49  38.7%  40.2%  43.4%  24.3%  11.4% 
Men  25-54  43.0%  43.1%  46.6%  24.8%  12.6% 
Men  55+  41.5%  46.6%  39.9%  18.8%  10.6% 
Men  35-64  45.5%  46.0%  47.8%  23.5%  13.4% 
Men  65+  37.6%  45.2%  33.5%  15.9%  7.8% 
Women  12+  37.3%  39.7%  39.8%  20.1%  7.3% 
Women  12-17  31.7%  25.8%  35.2%  21.2%  5.0% 
Women  18+  37.8%  41.1%  40.3%  19.9%  7.5% 
Women  18-24  29.9%  38.1%  38.6%  26.1%  7.3% 
Women  18-34  34.4%  38.8%  41.2%  24.0%  6.8% 
Women  18-49  38.2%  40.5%  43.4%  22.9%  7.2% 
Women  25-54  41.0%  41.7%  45.1%  21.7%  7.6% 
Women  55+  36.1%  41.3%  34.4%  15.4%  7.6% 
Women  35-64  41.9%  43.0%  44.5%  20.2%  8.3% 
Women  65+  32.5%  39.6%  28.7%  13.4%  6.5% 
Source: RADAR ® 122, September 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)