WHY RADIO FACT SHEET
Radio's Weekly Reach Among Millennials

America's youth are big Radio fans, even as they lead the way in experimenting with new media. Nearly nine out of ten 12-24 year-olds tune in to Radio every week.

Read: Radio reaches 88.5% of all persons age 12-24 each week; they spend almost 10 hours weekly tuned in to radio.

Radio’s Reach Among 12-24 Year-Olds

  Weekly Reach  Weekly Time Spent Listening 
Persons  88.5%  9:50 
Males  86.8%  9:43 
Females  90.3%  9:57 
Source: RADAR ® 125, June 2015 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)