Radio's Weekly Reach Among Millennials

America's youth are big Radio fans, even as they lead the way in experimenting with new media. Nine out of ten 12-24 year-olds tune in to Radio every week.

Read: Radio reaches 89.8% of all persons age 12-24 each week; they listen 10 1/4 hours per week.

Radio’s Reach Among 12-24 Year-Olds

  Weekly Reach  Weekly Time Spent Listening 
Persons  89.8%  10:15 
Males  88.0%  10:06 
Females  91.7%  10:23 
Source: RADAR ® 121, June 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)