Radio's Weekly Reach Among Millennials

America's youth are big Radio fans, even as they lead the way in experimenting with new media. Nearly nine out of ten 12-24 year-olds tune in to Radio every week.

Read: Radio reaches 88.3% of all persons age 12-24 each week; they spend nearly 10 hours weekly tuned in to radio.

Radio’s Reach Among 12-24 Year-Olds

  Weekly Reach  Weekly Time Spent Listening 
Persons  88.3%  9:56 
Males  86.6%  9:53 
Females  90.1%  9:59 
Source: RADAR ® 131, December 2016 © Copyright Nielsen Audio Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)