Radio's Weekly Reach Among Millennials

America's youth are big Radio fans, even as they lead the way in experimenting with new media. Nearly nine out of ten 12-24 year-olds tune in to Radio every week.

Read: Radio reaches 88.2% of all persons age 12-24 each week; they spend almost 9 and three-quarters hours weekly tuned in to radio.

Radio’s Reach Among 12-24 Year-Olds

  Weekly Reach  Weekly Time Spent Listening 
Persons  88.2%  9:42 
Males  86.1%  9:33 
Females  90.4%  9:50 
Source: RADAR ® 127, December 2015 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)