WHY RADIO FACT SHEET
Radio's Weekly Reach Among Millennials

America's youth are big Radio fans, even as they lead the way in experimenting with new media. Nine out of ten 12-24 year-olds tune in to Radio every week.

Read: Radio reaches 89.8% of all persons age 12-24 each week; they listen 10 1/4 hours per week.

Radio’s Reach Among 12-24 Year-Olds

  Weekly Reach  Weekly Time Spent Listening 
Persons  89.8%  10:15 
Males  88.0%  10:06 
Females  91.7%  10:23 
Source: RADAR ® 121, June 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)