Radio's Weekly Reach Among Millennials

America's youth are big Radio fans, even as they lead the way in experimenting with new media. Better than nine out of ten 12-24 year-olds tune in to Radio every week.

Read: Radio reaches 90.1% of all persons age 12-24 each week; they listen over 10 1/3 hours per week.

Radio’s Reach Among 12-24 Year-Olds

  Weekly Reach  Weekly Time Spent Listening 
Persons  90.1%  10:24 
Males  88.3%  10:13 
Females  92.0%  10:34 
Source: RADAR ® 120, March 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)