WHY RADIO FACT SHEET
Radio's Weekly Reach Among Millennials

America's youth are big Radio fans, even as they lead the way in experimenting with new media. Better than nine out of ten 12-24 year-olds tune in to Radio every week.

Read: Radio reaches 90.1% of all persons age 12-24 each week; they listen over 10 1/3 hours per week.

Radio’s Reach Among 12-24 Year-Olds

  Weekly Reach  Weekly Time Spent Listening 
Persons  90.1%  10:24 
Males  88.3%  10:13 
Females  92.0%  10:34 
Source: RADAR ® 120, March 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio)