WHY RADIO FACT SHEET
Media Reach

Every quarter, Nielsen releases an in-depth analysis of media usage across age groups by Americans. Within each report, radio reaches over 90% of adults every week and among Adults 18-34, radio has the highest reach when compared to other media.

Based upon Nielsen's Comparable Metrics Report, released quarterly, over 90% of adults across age groups listens to radio every week.

Weekly Reach by Medium

Demo  Radio  TV  TV-Connected Devices  PC  Smartphone  Tablet 
Adults 18+  93%  87%  43%  50%  80%  37% 
Adults 18-34  92%  77%  52%  44%  89%  40% 
Adults 35-49  95%  89%  51%  57%  93%  55% 
Adults 50+  92%  93%  32%  50%  67%  25% 
Nielsen, Comparable Metrics Report, Q2 2016