WHY RADIO FACT SHEET
Radio Is On Target for Businesses and Employment Opportunities

Read: Every week, Radio reaches 94% of small business owners.

Radio Reaches Business Owners and Workers

Radio's weekly reach among adults 18 and older who are ...  Total  African-American  Hispanic 
Self-employed  93%  93%  93% 
Small business owners  94%  92%  94% 
Working Moms (women with 1 or more children, work full-time)  96%  95%  94% 
Working retirees (Adults 65+ employed full- or part-time)  88%  89%  84% 
Work at home (most of the time or always)  92%  91%  91% 
Scarborough USA+ 2013 Release 2 (August 2012-September 2013)



Radio Reaches Adults Planning for Their Futures

Radio's weekly reach among adults 18 and older who ...  Total  African-American  Hispanic 
Plan to go back to school in next 12 months  94%  94%  94% 
Plan to look for new job in next 12 months  93%  94%  93% 
Scarborough USA+ 2013 Release 2 (August 2012-September 2013)