WHY RADIO FACT SHEET
Radio Is On Target for Businesses and Employment Opportunities

Read: Every week, Radio reaches 94% of small business owners.

Radio Reaches Business Owners and Workers

Radio's weekly reach among adults 18 and older who are ...  Total  African-American  Hispanic 
Self-employed  93%  92%  94% 
Small business owners  94%  95%  96% 
Working Moms (women with 1 or more children, work full-time)  95%  96%  95% 
Working retirees (Adults 65+ employed full- or part-time)  89%  85%  89% 
Working at home (most of the time or always)  92%  93%  91% 
Scarborough USA+ 2016 Release 1 (Total February 2015 - April 2016)



Radio Reaches Adults Preparing for Their Futures

Radio's weekly reach among adults 18 and older who ...  Total  African-American  Hispanic 
Plan to go back to school for a degree or certification in next 12 months  93%  93%  93% 
Attended adult/continuing education classes - past year  92%  93%  92% 
Plan to look for new job in next 12 months  92%  92%  92% 
Attended job fair/remployment recruitment event - past year  92%  94%  93% 
Scarborough USA+ 2016 Release 1 Total (February 2015 - April 2016)