WHY RADIO FACT SHEET
Radio Is On Target for Businesses and Employment Opportunities

Read: Every week, Radio reaches 96% of small business owners.

Radio Reaches Business Owners and Workers

Radio's weekly reach among adults 18 and older who are ...  Total  African-American  Hispanic 
Self-employed  94%  96%  92% 
Small business owners  96%  95%  98% 
Working Moms (women with 1 or more children, work full-time)  96%  95%  96% 
Working retirees (Adults 65+ employed full- or part-time)  88%  85%  75% 
Working at home (most of the time or always)  94%  93%  92% 
Scarborough USA+ 2014 Release 2 (February-September 2014)



Radio Reaches Adults Preparing for Their Futures

Radio's weekly reach among adults 18 and older who ...  Total  African-American  Hispanic 
Plan to go back to school for a degree or certification in next 12 months  92%  95%  94% 
Plan to attend adult/continuing education classes in next 12 months  92%  94%  92% 
Plan to look for new job in next 12 months  93%  93%  92% 
Scarborough USA+ 2014 Release 2 February-September 2014)