WHY RADIO FACT SHEET
Eco-Friendly Consumers

Read: Every week, Radio reaches 91% of adults who regularly pay more for eco-friendly products and services.

Radio Reacches Eco-Friendly Consumers

Radio's weekly reach among adults age 18 and older who ...  Total  African-American  Hispanic 
Regularly donate money or time to environmental causes  90%  93%  92% 
Regularly support politicians based on environmental positions  90%  91%  89% 
Regularly buy locally grown food  90%  90%  91% 
Regularly buy organic food  91%  90%  93% 
Regularly drive less/use alternative transportation  89%  89%  89% 
Household owns/leases a hybrid vehicle  91%  94%  95% 
Buy eco-friendly household cleaning products  90%  90%  93% 
Regularly pay more for eco-friendly products and services  91%  89%  92% 
Have energy-efficient windows   90%  90%  91% 
Regularly use energy-efficient light bulbs  90%  90%  91% 
Regularly use less water at home  90%  90%  92% 
Regularly use rechargeable batteries  91%  91%  93% 
Regularly use cloth or other reusable shopping bags  90%  90%  93% 
Participate in energy-saving practices through utility company  91%  92%  91% 
Regularly recycle glass, plastic, or paper  91%  91%  92% 
Regularly recycle electronics (batteries, cellphones, computers, etc.)  91%  91%  92% 
Household plans to buy any energy-saving appliances - next 12 months  91%  95%  88% 
Household plans to buy solar panels - next 12 months  91%  96%  90% 
Scarborough USA+ 2014Release 2 (February-September 2014)