WHY RADIO FACT SHEET
Eco-Friendly Consumers

Read: Every week, Radio reaches 91% of adults who engage in 10 or more eco-friendly activities on a regular basis.

Radio Reacches Eco-Friendly Consumers

Radio's weekly reach among adults age 18 and older who ...  Total  African-American  Hispanic 
Regularly donate money or time to environmental causes  91%  94%  90% 
Regularly support politicians based on environmental positions  91%  90%  91% 
Engage in 10 or more eco-friendly activities on a regular basis  91%  92%  92% 
Engage in 7 or more eco-friendly activities on a regular basis  91%  92%  92% 
Engage in 5 or more eco-friendly activities on a regular basis  91%  91%  92% 
Enage in 3 or more eco-friendly activities on a regular basis  90%  91%  92% 
Regularly buy locally grown food  90%  90%  91% 
Regularly buy organic food  92%  92%  93% 
Regularly drive less/use alternative transportation  90%  91%  92% 
Household owns/leases a hybrid vehicle  92%  82%  96% 
Buy eco-friendly household cleaning products  91%  91%  91% 
Regularly pay more for eco-friendly products and services  92%  93%  93% 
Have energy-efficient windows   90%  90%  92% 
Regularly use energy-efficient light bulbs  90%  91%  92% 
Regularly use less water at home  90%  91%  92% 
Regularly use rechargeable batteries  91%  92%  93% 
Regularly use cloth or other reusable shopping bags  90%  91%  92% 
Regularly recycle electronics (batteries, cellphones, computers, etc.)  92%  93%  93% 
Regularly recycle glass, plastic, or paper  91%  91%  92% 
Scarborough USA+ 2013 Release 2 (August 2012-September 2013)