WHY RADIO FACT SHEET
Radio Reaches Professional Services Consumers

Read: Every week, Radio reaches 93% of persons who have patronized a cash advance or title loan shop in the past year.

Radio Reaches Professional Services Consumers

Radio's reach among Adults 18 and older whose...   Total   African-American  Hispanic 
Household used an accountant - past year   91%  91%  93% 
Household used a financial planner - past year   91%  94%  91% 
Household used a stockbroker - past year  88%  84%  88% 
Household used online investing/stock-trading service - past year  93%  97%  93% 
Household used a cash advance or or title loan shop - past year  93%  94%  98% 
Household used a check-cashing service - past year  89%  93%  91% 
Household used a coin-cashing service (Coinstar, etc.) - past year  92%  93%  90% 
Household used a wire transfer service - past year  93%  94%  95% 
Household used a bankruptcy attorney - past year  88%  92%  93% 
Household used a personal injury attorney - past year  90%  96%  92% 
Household used other attorney service - past year  90%  92%  91% 
Household used insurance agent at local office (not online) - past year  91%  88%  93% 
Household used a real estate agent to buy or rent home - past year  93%  97%  97% 
Household used a real estate agent to sell home - past year  91%  88%  94% 
Household used a travel agent - past year  92%  95%  95% 
Household used a tutoring service - past year  93%  97%  90% 
Household used funeral pre-planner - past year  84%  88%  83% 
Source: Scarborough USA+ 2014 Release 2 (February-September 2014)