WHY RADIO FACT SHEET
Radio Reaches Professional Services Consumers

Read: Every week, Radio reaches 93% of persons who have patronized a cash advance or title loan shop in the past year.

Radio Reaches Professional Services Consumers

Radio's reach among Adults 18 and older whose...   Total   African-American  Hispanic 
Household used an accountant - past year   90%  91%  93% 
Household used a tax preparation service - past year  89%  91%  92% 
Household used a financial planner - past year   90%  93%  93% 
Household used a stockbroker - past year  88%  91%  92% 
Household used online investing/stock-trading service - past year  92%  90%  89% 
Household used a cash advance or or title loan shop - past year  93%  89%  95% 
Household used a check-cashing service - past year  87%  90%  90% 
Household used a coin-cashing service (Coinstar, etc.) - past year  92%  90%  92% 
Household used a wire transfer service - past year  91%  90%  92% 
Household used a bankruptcy attorney - past year  92%  92%  88% 
Household used a personal injury attorney - past year  93%  94%  91% 
Household used other attorney service - past year  90%  91%  92% 
Household used insurance agent at local office (not online) - past year  90%  93%  92% 
Household used a real estate agent - past year  91%  91%  93% 
Household used a travel agent - past year  91%  93%  93% 
Household used a tutoring service - past year  95%  96%  96% 
Household used funeral pre-planner - past year  83%  83%  90% 
Source: Scarborough USA+ 2015 Release 2 (August 2014 - October 2015)