| Agree (strongly or somewhat) with statement: |
Total | African-American |
Hispanic |
| Advertising on radio provides me with useful info about new products and services. (Agree strongly or somewhat) |
90% | 93% |
91% |
| Advertising on radio provides me with useful information about bargains. (Agree strongly or somewhat) |
91% | 92% |
92% |
| Advertising on radio provides me with meaningful info about the product use of other consumers. (Agree strongly or somewhat) |
91% | 92% |
92% |
| Advertising on radio is amusing. (Agree strongly or somewhat) |
91% | 92% |
92% |
| |
| Disagree (strongly or somewhat) with statement: |
Total | African-American |
Hispanic |
| For me, advertising on radio is repeated too often (Disagree strongly or somewhat) |
89% | 89% |
89% |
| For me, advertising on radio appears at inconvenient moments. (Disagree strongly or somewhat) |
90% | 91% |
91% |
| For me, advertising on radio has no credibility. (Disagree strongly or somewhat) |
90% | 90% |
90% |
| For me, all ads on radio are alike. (Disagree strongly or somewhat) |
90% | 90% |
90% |
| Source: Scarborough USA+ 2013 Release 2 (August 2012-September 2013) |
