Agree (strongly or somewhat) with statement: |
Index A25-54 | Index African-Americans 25-54 |
Index Hispanics 25-54 |
Advertising on radio provides me with useful info about new products and services. (Agree strongly or somewhat) |
103% | 117% |
111% |
Advertising on radio provides me with useful information about bargains. (Agree strongly or somewhat) |
105% | 125% |
116% |
Advertising on radio provides me with meaningful info about the product use of other consumers. (Agree strongly or somewhat) |
105% | 135% |
118% |
Advertising on radio is amusing. (Agree strongly or somewhat) |
105% | 132% |
109% |
|
Disagree (strongly or somewhat) with statement: |
Index A25-54 | Index African-Americans 25-54 |
Index Hispanics 25-54 |
For me, advertising on radio appears at inconvenient moments. (Disagree strongly or somewhat) |
101% | 113% |
105% |
For me, advertising on radio has no credibility. (Disagree strongly or somewhat) |
101% | 111% |
99% |
Source: GfK MRI 2016 |