WHY RADIO FACT SHEET
Consumer Attitudes Towards Radio Advertising

Radio provides a friendly environment for advertisers, as consumers respond positively to ads they hear on radio. For example, 91% agree (strongly or somewhat) with the statment "Advertising on radio provides me with useful information about bargains."


Radio Advertising Attitudes:

Agree (strongly or somewhat) with statement:  Index A25-54  Index African-Americans 25-54  Index Hispanics 25-54  
Advertising on radio provides me with useful info about new products and services. (Agree strongly or somewhat)  103%  117%  111% 
Advertising on radio provides me with useful information about bargains. (Agree strongly or somewhat)  105%  125%  116% 
Advertising on radio provides me with meaningful info about the product use of other consumers. (Agree strongly or somewhat)  105%  135%  118% 
Advertising on radio is amusing. (Agree strongly or somewhat)  105%  132%  109% 
 
Disagree (strongly or somewhat) with statement:  Index A25-54  Index African-Americans 25-54  Index Hispanics 25-54 
For me, advertising on radio appears at inconvenient moments. (Disagree strongly or somewhat)  101%  113%  105% 
For me, advertising on radio has no credibility. (Disagree strongly or somewhat)  101%  111%  99% 
Source: GfK MRI 2016