Radio Reaches Newspaper Readers and Non-Readers

While many advertisers remain loyal to print, America’s newspapers are waging a tough battle to retain circulation and readership. Many people — especially younger people — don’t read the paper at all. Among those who do, most are selective about what sections they read. Using Radio in conjunction with newspaper helps you reach consumers who don’t read the paper and strengthens the impact of your message on those who did see the newspaper ad.

Read: Radio reaches 30.4% of adults that read any Sunday newspaper.

Radio Reaches Newspaper Readers and Non-Readers

Reads any daily newspaper  22.6% 
Reads any on newspaper  18.8% 
Reads any Sunday newspapers  30.4% 
Non-newspaper readers  61.2% 
GfK MRI Doublebase 2016 - AM/FM Radio Listeners