While many advertisers remain loyal to print, America’s newspapers are waging a tough battle to
retain circulation and readership. Many people — especially younger people — don’t read the paper
at all. Among those who do, most are selective about what sections they read. Using Radio in
conjunction with newspaper helps you reach consumers who don’t read the paper and strengthens the impact of your message on those who did see the newspaper ad.
Read: Radio reaches 30.4% of adults that read any Sunday newspaper.
|Radio Reaches Newspaper Readers and Non-Readers
|Reads any daily newspaper
|Reads any on newspaper
|Reads any Sunday newspapers
|GfK MRI Doublebase 2016 - AM/FM Radio Listeners