| With nearly seven out of every ten Americans over age 12 tuning in on any given day, Radio represents an excellent vehicle for advertisers to deliver their messages to a large number of prospects.
Read: Radio reaches 68% of persons age 12 and older on an average day.
| Average Daily Reach: Persons |
| Persons |
12+ | 67.5% |
| Persons |
12-17 | 58.9% |
| Persons |
18+ | 68.4% |
| Persons |
18-24 | 63.2% |
| Persons |
18-34 | 66.2% |
| Persons |
18-49 | 69.2% |
| Persons |
25-54 | 71.5% |
| Persons |
55+ | 65.7% |
| Persons |
35-64 | 72.4% |
| Persons |
65+ | 60.9% |
| Source: RADAR ® 120, March 2014 © Copyright Nielsen Audio
(Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)
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| Average Daily U.S. 12+ Listening Audience |
| Persons 12 and older |
179,961,000 |
| Source: RADAR ® 120, March 2014 © Copyright Nielsen Audio
(Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)
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| Radio's Daily Reach |
| Men |
12+ | 68.3% |
| Men |
12-17 | 55.5% |
| Men |
18+ | 69.7% |
| Men |
18-24 | 60.9% |
| Men |
18-34 | 65.2% |
| Men |
18-49 | 69.0% |
| Men |
25-54 | 72.3% |
| Men |
55+ | 69.1% |
| Men |
35-64 | 74.1% |
| Men |
65+ | 64.5% |
| Women |
12+ | 66.8% |
| Women |
12-17 | 62.5% |
| Women |
18+ | 67.2% |
| Women |
18-24 | 65.6% |
| Women |
18-34 | 67.3% |
| Women |
18-49 | 69.4% |
| Women |
25-54 | 70.8% |
| Women |
55+ | 62.8% |
| Women |
35-64 | 70.8% |
| Women |
65+ | 58.1% |
| Source: RADAR ® 120, March 2014 © Copyright Nielsen Audio
(Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)
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