WHY RADIO FACT SHEET
Average Daily Reach

With nearly seven out of every ten Americans over age 12 tuning in on any given day, Radio represents an excellent vehicle for advertisers to deliver their messages to a large number of prospects.

Read: Radio reaches 67% of persons age 12 and older on an average day.

Average Daily Reach: Persons

Persons  12+  67.1% 
Persons  12-17  58.1% 
Persons  18+   68.1% 
Persons  18-24  62.8% 
Persons  18-34  65.9% 
Persons  18-49  68.9% 
Persons  25-54  71.2% 
Persons  55+  65.4% 
Persons  35-64  72.1% 
Persons  65+  60.7% 
Source: RADAR ® 121, June 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)



Average Daily U.S. 12+ Listening Audience

Persons 12 and older  179,010,000 
Source: RADAR ® 121, June 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)



Radio's Daily Reach

Men  12+  68.0% 
Men  12-17  55.0% 
Men  18+  69.4% 
Men  18-24  60.6% 
Men  18-34  64.9% 
Men  18-49  68.7% 
Men  25-54  72.0% 
Men  55+  68.9% 
Men  35-64  73.8% 
Men  65+  64.4% 
Women  12+  66.3% 
Women  12-17  61.5% 
Women  18+  66.8% 
Women  18-24  65.1% 
Women  18-34  66.9% 
Women  18-49  69.0% 
Women  25-54  70.4% 
Women  55+  62.5% 
Women  35-64  70.4% 
Women  65+  57.8% 
Source: RADAR ® 121, June 2014 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)