WHY RADIO FACT SHEET
Average Daily Reach

With 2/3 of Americans over age 12 tuning in on any given day, Radio represents an excellent vehicle for advertisers to deliver their messages to a large number of prospects.

Read: Radio reaches 65.8% of persons age 12 and older on an average day.

Average Daily Reach: Persons

Persons  12+  65.8% 
Persons  12-17  55.4% 
Persons  18+   66.9% 
Persons  18-24  61.2% 
Persons  18-34  64.0% 
Persons  18-49  67.1% 
Persons  25-54  69.6% 
Persons  55+  65.0% 
Persons  35-64  71.0% 
Persons  65+  60.5% 
Source: RADAR ® 128, March 2016 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)



Average Daily U.S. 12+ Listening Audience

Persons 12 and older  178,901,000 
Source: RADAR ® 128, March 2016 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)



Radio's Daily Reach

Men  12+  66.4% 
Men  12-17  52.6% 
Men  18+  67.9% 
Men  18-24  58.8% 
Men  18-34  62.6% 
Men  18-49  66.5% 
Men  25-54  69.9% 
Men  55+  68.5% 
Men  35-64  72.5% 
Men  65+  64.3% 
Women  12+  65.2% 
Women  12-17  58.3% 
Women  18+  65.9% 
Women  18-24  63.8% 
Women  18-34  65.5% 
Women  18-49  67.7% 
Women  25-54  69.3% 
Women  55+  62.1% 
Women  35-64  69.6% 
Women  65+  57.6% 
Source: RADAR ® 128, March 2016 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)