| With nearly seven out of every ten Americans over age 12 tuning in on any given day, Radio represents an excellent vehicle for advertisers to deliver their messages to a large number of prospects.
Read: Radio reaches 68.2% of persons age 12 and older on an average day.
| Average Daily Reach: Persons |
| Persons |
12+ | 68.2% |
| Persons |
12-17 | 60.0% |
| Persons |
18+ | 69.1% |
| Persons |
18-24 | 64.0% |
| Persons |
18-34 | 67.1% |
| Persons |
18-49 | 70.1% |
| Persons |
25-54 | 72.3% |
| Persons |
55+ | 66.0% |
| Persons |
35-64 | 73.0% |
| Persons |
65+ | 61.3% |
| Source: RADAR ® 117, June 2013 © Copyright Arbitron
(Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)
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| Average Daily U.S. 12+ Listening Audience |
| Persons 12 and older |
179,786,000 |
| Source: RADAR ® 117, June 2013 © Copyright Arbitron
(Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)
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| Radio's Daily Reach |
| Men |
12+ | 69.0% |
| Men |
12-17 | 56.4% |
| Men |
18+ | 70.4% |
| Men |
18-24 | 61.5% |
| Men |
18-34 | 66.0% |
| Men |
18-49 | 69.8% |
| Men |
25-54 | 73.2% |
| Men |
55+ | 69.5% |
| Men |
35-64 | 74.7% |
| Men |
65+ | 65.0% |
| Women |
12+ | 67.5% |
| Women |
12-17 | 63.7% |
| Women |
18+ | 67.8% |
| Women |
18-24 | 66.7% |
| Women |
18-34 | 68.2% |
| Women |
18-49 | 70.3% |
| Women |
25-54 | 71.5% |
| Women |
55+ | 63.0% |
| Women |
35-64 | 71.3% |
| Women |
65+ | 58.6% |
| Source: RADAR ® 117, June 2013 © Copyright Arbitron
(Monday-Sunday 24-Hour Daily Cume Estimates, All Radio)
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