A major company approached the Katz Radio Group (KRG) and CBS Altitude to challenge them to create a measurable, multi-market, multi-channel program that would help them engage and connect with consumers to drive in-store sales during the critical Holiday 2015 season. KRG created and flawlessly activated a radio-powered sweepstakes program where listeners were asked to visit one of over 1,000 of the brand’s stores across 18 markets, snap a selfie with custom created point of sale materials and post to Instagram or Twitter using a custom, branded hashtag. KRG also created, hosted and managed a custom website as an alternate form of entry.

This multi-platform campaign included radio, experiential, appearances, streaming, banner ads, social, mobile and custom website components and achieved record- breaking results including:

  • 30,904 visits to the website and 55,246 page views.
  • 41.77% bounce rate – compared to the average of 80% for sweepstakes.
  • Nearly 19,000 entries.
  • Over 3,000 social media referrals.
  • More than 800 unduplicated opt-ins.
  • 126 weekly winners of prizing that included phones, service contracts, gift cards and more.
  • 1 winner of the $25,000 grand prize.

Perhaps the most impactful outcome of this program was the insight and analytics that radio was able to provide to the advertiser. KRG embedded proprietary code to the custom website and tapped Google Analytics to provide the client with insights such as the in-category product their prospects and customers are currently using, the affinity categories that they are involved with, and the top 20 segments/ categories/products that these prospects are currently in-market shopping for. This is big data powered by radio. For more information and to learn how to put the power of radio to work for your brand, reach out by clicking here.