Radio station personalities are arguably the single most important differentiator for radio. These talented individuals introduce people to favorite and new music. They share current, local and national news, play-by-play sports reporting and coverage, along with updates about weather and traffic in the cities they live in...

America loves radio and political advertisers, much like brand advertisers, are looking to reach the right voters at the right time, while ensuring a significant return on investment (ROI). Consistently, radio has been proven to provide political advertisers an ROI double that of even the best results of many other media, and this year radio is poised to deliver even more.

 

In the past decade, the radio broadcast industry has been challenged by change not seen since the evolution at the beginning of the television era. In ten years’ time, like many other media, we have been disrupted by the digital revolution that has changed all of our lives. We are now well into the mobile digital age where each of us carries a computer in our pocket and are connected on a 24/7 basis...



Thanks to the creative testing of more than 100,000 ads across all media by ABX Advertising Benchmark Index, we can now see the true strength of radio. There is great news about how radio performs in comparison to other media...

 

A major wireless telecommunications company approached the Katz Radio Group (KRG) and challenged them to create a measurable, multi-market, multi-channel program that would help them engage and connect with consumers to drive in-store sales during the critical Holiday 2015 season...

 

The Radio Mercury Awards celebrate champions of great radio -- for 25 years they have honored and rewarded U.S. agencies on their creative radio work for some of America’s biggest brands, including Bud Light, Nike, Motel 6, Staples, Heineken, Subway, Ragu and Combos (Mars). This year the Mercury Awards will dole out up to $90,000 in prizes...


Sources: Nielsen January 2016 listening levels: 18-34 listening is up 10% vs. a year ago for the 48 PPM markets. Nielsen Cume for Westwood One Total Super Bowl Coverage, 2/2/14, based on Top 48 PPM Markets. Nielsen 22 week cumulative reach NCAA on Westwood One, Nov 2014-April 2015. Data is based on Top 48 PPM Markets. Katz The Local Vote, 2016, based on re-contacting survey of Nielsen’s Scarborough respondents, February 2016.