The 25th annual Radio Mercury Awards were held at Stage 48 in New York this month and the 2016 $50,000 Best of Show award was presented to Fitzgerald + CO for their "Long Story Short" campaign for QUIKRETE's fast-drying concrete.
The 2016 final round panel of judges included creative heads from The Martin Agency; The Barbarian Group; DDB Chicago; BBDO NY, Publicis North America; Cossette; Carmichael Lynch, Alma DDB, and led by chief judge Chris Smith, Brand Group Head, The Richards Group.
This esteemed panel of judges selected 16 category award winners from the thousands of stellar creative entries. According to Smith: "Long Story Short took home Best of Show because it expressed QUIKRETE's mission so creatively and succinctly. The execution mirrored the product benefit perfectly, and made it far and away the most entertaining and effective campaign we heard. The 16 winners honored at this year's Radio Mercury Awards are all different from each other, but together create a snapshot of radio done right."
In this world where integration and innovation mean everything, it's worth noting and recognizing this year's integrated campaign and innovative radio campaign winners as well:
BBDO New York took home $3,000 for their "Starving Artists" campaign for Snickers in the "Best Use of Radio in an Integrated Campaign." If you have never heard a "starving artist" you should click here and take a listen!
BBDO New York also took home $1,500 for their "GE Podcast Theatre" campaign in the Most Innovative use of Radio category. The increases in podcast consumption are evident in every available measure - the percentage of Americans who are listening to podcasts, the level of public awareness, and how many podcasts are being hosted and downloaded. We applaud GE and BBDO NY for their innovative use of the platform. Click here to take a listen.
Finally, the 2016 Radio Marketer of the Year was presented to The Coca-Cola Company in recognition of how enthusiastically they have made radio a key component in their advertising campaigns and have activated numerous programs that leverage radio's core competencies to garner results.