You can't tune in to radio, watch TV, read a newspaper or click on the internet without hearing a piece or seeing an article about Millennials, and here is another one! The reason we are so focused on Millennials (now the largest generation in terms of numbers) is because they have a different way of experiencing life. They were the first generation to be...

 

Much like television and digital, radio is ready for a blockbuster upfront season focused on leveraging content, listener loyalty, influencers, promotions and experiential to help marketers build, extend and nourish their brands throughout the remainder of 2016 and into 2017...

 

Author: Ruth Gaviria, Chief Marketing Officer, Entercom

As I round off my fourth month as Chief Marketing Officer of Entercom, I hear stories from our listeners, DJs, and program directors all across the country about the unique role radio plays in people's lives. I want to share one of those stories with you...

 

The 25th annual Radio Mercury Awards were held at Stage 48 in New York this month and the 2016 $50,000 Best of Show award was presented to Fitzgerald + CO for their "Long Story Short" campaign for QUIKRETE fast-drying concrete...

 

Fourth of July is a very special holiday. It's one of the only times that towns and communities across the country unite and participate in parades, listen to concerts, eat lots and lots of hot dogs, watch spectacular fireworks and celebrate the independence of our great nation. Ten years ago, TD Bank recognized how special this holiday is and turned to radio (specifically WALK 97.5, now owned by Connoisseur Media) to help them reach out and touch, feel and connect with the local community in the New York suburban metro area. Click here to read all about this special partnership.

 

Sources: Keller Fay Group 2013; Woodley, P. Parasocial Interaction between On-Air Radio Personalities and Listeners. USA, Annenberg Scholl for Communication & Journalism, released April 2014; projected email newsletter subscriber based on a sample of 20 stations across 4 U.S. markets (representing a database of 417K), NuVoodoo, based on 1,100 respondents 14-54 in PPM markets, 2015; The Advertising Research Foundation Optimal Media Mix, “How Advertising Works: Ground Truth Experiment,” March 2016