2014 was declared "The Golden Age of Podcasts" and this year the Art of Podcasting is coming through loud and clear with new series of original audio programs that allow marketers to integrate with customized, compelling and creative storytelling. According to Gayle Troberman, CMO
of iHeartRadio, "We are seeing increased...

 


As mobile adoption continues to explode, radio broadcasters across the nation are continually expanding their delivery platforms to enhance the interactive, engaging and highly communicative environments and experiences for listeners via devices and apps...

 


   

By: Hartley Adkins, EVP of Operations for Major Markets at iHeartMedia

Companies looking for the most effective way to advertise need to do two things: Think before rushing to use the latest media trend buzzed about; and turn on the radio. Today radio is everywhere: AM/FM broadcast, online, smartphones, iPads, auto dashboards, Smart TV, gaming consoles and more, everywhere the consumer is.

 

Congratulations to Greater Media Boston in being awarded Media Plan
of the Year for their partnership with Norbella and Bertucci's...



And the winner is……
Wieden+Kennedy took home Best in Show
at the 2015 Radio Mercury Awards for "Mandroid" – their campaign for Old Spice. The Mercury Awards were held at
Le Poisson Rouge in New York City on
June 3, 2015. Listen to the "Mandroid" campaign and the rest of the uber creative and innovative finalists from this year's entries by clicking below.



Sources: Nielsen, The Total Audience Report, Q1-2015, A-18+ and RADAR #125,June, 2015, P-12+ ; tagstation.com, June 2015