September and October 2016 did not disappoint. From the Radio Show in Nashville to Advertising Week in New York and the ANA Masters of Marketing Conference in Orlando, marketers, agencies and media execs were immersed with the power of audio and then some! Here are some of the highlights and insights heard at the shows...

 






RAB has been busy creating new forms of communication to open dialogue between broadcasters, advertisers, agencies and even listeners. We invite you to join the conversation...



On November 14, an unprecedented, collaborative initiative took place that truly showcased the power and impact of local radio. For the first time in radio’s history, 47 radio stations in a single major market simultaneously aired a 30-minute, commercial free, live broadcast conversation with...

 

Author: Ginny Morris
Chair and Chief Executive Officer, Hubbard Radio, LLC

Radio, as an industry, will celebrate its “first” vibrant 100 years in 2020. And having just recently been installed as the Chairman of the Radio Advertising Bureau, I will proudly see our medium into its second century. The country has seen the evolution of radio...



In an effort to creatively build awareness for a medical practice that focuses on a solution for a common medical diagnosis vs. short-term symptom relief, Houston Heartburn and Reflux Center turned to The Shulman Group and CBS Sports Radio in Houston. Click here to learn how sports radio provides a little bit of heartburn in order to drive new patients for a local medical center.







Sources: 2015 Nielsen ROAS Studies based on 2014/13 brand performance comparisons; Advertising Research Foundation, Effective Advertising in a Cross-Platform Environment; Adweek, 9/7/2016; RADAR 130, September 2016 Nielsen Audio (Mon-Sun 24-hour weekly Cume and TSL estimates, P18+, all Radio.) Nielsen post-event survey among 800, Chicago, Adults 18+, November 2016.