| Best Media Vendor|
of the Year Award
iHeartMedia was honored with the "Best Media Vendor of the Year" award at Festival of Media Global Awards 2015, for its work with Diet Coke and Taylor Swift. The award is in recognition of the creative efforts of a media owner to connect advertiser clients with their audiences. The multi-platform campaign simultaneously launched Diet Coke's "Get a Taste" advertising campaign with Taylor Swift's "1989" album. The program generated approximately 500 million press impressions and 200 million on-air, digital and social impressions for Diet Coke. Swift's "1989", predicted to sell 800,000 units before the iHeartMedia campaign, sold nearly 1.3 million albums in just the first week and became the No. 1 best-selling album of 2014. The media giant was also named the Silver Winner in the "Best Media Owner Sales Team Initiative" category, which honors a media owner's local or regional sales teams for their innovative and creative sales packages implemented within the market. In this category, iHeartMedia was recognized for its partnership with Bank of America for World AIDS Day. iHeartMedia's comprehensive cross-platform program across radio, digital, social and outdoor delivered more than 100 million media impressions in 24 hours for "A (RED) Thank You"- a special World AIDS Day event that took place in New York's Times Square. Click here to see the full press release.
Carolina School Public Relations
|Congratulations to Beasley Media Group of Fayetteville, NC for being given the Carolina School Public Relations Association award (NCSPRA) for their partnership with the Cumberland County School System (CCS). Through this partnership, the "Driven 2 Excel Campaign" emphasizes strong performance and attendance for high school seniors. Each year, CCS seniors with a GPA of 3.2 or higher and 5 or fewer absences are eligible to win a new car, college scholarships, tablets, and other prizes at the Driven 2 Excel Grand Finale. This program is currently in its 4th year and is another example of how radio changes listeners' lives for the better through content and contesting.|