According to recent eMarketer forecasts, in 2015, retail overall will have the strongest year since 2011. U.S. retail sales are projected to grow 5.6% and ecommerce sales are projected to rise 13.9%, continuing a streak of double -digit growth. Radio is planning an unforgettable holiday season for its listeners from coast to coast and advertisers are tapping into these relationships to grow their brands and deliver a significant return on engagement. Click here to Ask RAB how you can get involved. Here's a glimpse of what radio's got cooking:

 

There is holiday programming in nearly every radio market from coast to coast, flipping from traditional formats to round-the-clock holiday music.
A holiday station was ranked Top 3 among ALL key demographics in nearly every PPM market last year. These holiday stations typically see ratings double or triple in the Nielsen Holiday Book, and they ramp up beginning Thanksgiving week until peaking on Christmas Eve. For example, radio stations in Chicago, Washington DC, New York and Los Angeles that switch to Holiday music typically see a significant increase in listenership during this period of the year - on average, weekly reach increases by 60% or more versus the rest of the year. Some of these stations even invite kids to call in each week to speak directly with Santa so they can tell him if they've been naughty or nice and even share what they want for Christmas.

 

Radiothons on radio stations and live broadcasts from children's hospitals across the country benefitting millions of local kids, adults and charitable organizations, will take place throughout 4Q 2015. Stations will hit the streets to deliver food, warm winter clothing, toys and trees - even the gift of hearing instruments to capture the sounds of the season - and make a difference in lives across the nation. All this is to benefit charities such as children's hospitals, military families, low-income families, individuals in need, food banks, Habitat for Humanity, Salvation Army and more. As a spotlight example, a single station in Macon County, Illinois, WSOY, has hosted a community food drive for the past 14 years, collecting over 6,550,080 pounds of food for its community's two largest food banks.
This year, the event took place on October 9th and they broke records by collecting 1.3 MILLION POUNDS OF FOOD in a matter of 12 hours.
Click here for WSOY's full story.

In addition, last year iHeartMedia alone donated over $400 MILLION in media inventory and financial contributions to thousands of nonprofit organizations that are important to the company's employees and the communities it serves.

 

By running contests throughout the season where listeners can win concert tickets, cash (lots of cash), trips, gift cards, holiday trees, bill payments and more, radio helps thousands of winners enjoy the season that much more. Radio stations in every sized market produce tens of thousands of local events, partnering with advertisers to spread the joy and help communities celebrate the holidays to the fullest and without burden. It's not too late for advertisers large and small to show their commitment to the community by partnering with radio stations to give back to their loyal customers throughout the season.

 

With parties, parades and pop-stars, radio is the host with the most holiday events and concerts coast to coast. From the annual iHeartRadio Jingle Ball 2015 Tour presented by Capital One to the Cumulus NASH Bashes to CBS Radio's KROQ LA Almost Acoustic Christmas, B96 Chicago's Pepsi Jingle Bash and WPHT Philadelphia's Feast of Seven Fishes (to just name a few) – listeners across the nation will be entertained with live performances by the hottest stars from ALL formats! In addition to the tens of thousands of fans that pack into venues across the country to experience these shows, millions will also be able to experience some of these events through live streams, over-the-air broadcasts, and The CW network TV will carry iHeartRadio's Jingle Ball to millions more. It's not all about partying without giving back: $1 of every ticket sold to the 2015 iHeartRadio Jingle Ball Tour will be donated to the Ryan Seacrest Foundation, while the 106.1 KISS FM Jingle Ball in Dallas will contribute $1 per ticket to the Kraddick Foundation to honor the late Kidd Kraddick's legacy since his passing.