No advertising platform is gaining faster global acceptance than programmatic trading platforms, with growth unseen since the advent of digital advertising in the mid-1990s. The major difference between then and now is that ad-spending increases are a direct result of better ROI for advertisers. Programmatic provides marketers the analytics and data they have craved to better target and follow their consumers throughout their days.

It's beginning to look a lot like a successful holiday season for 2015! According to recent eMarketer forecasts, U.S. retail overall this year will be the strongest year since 2011. Retail sales are projected to grow 5.6% and ecommerce projected to rise 13.9%, continuing a streak of double-digit growth. Radio is planning an unforgettable holiday season for it's listeners.

 

The Fall brought us Advertising Week, the ANA Masters of Marketing Conference, the Radio Show and so much more.

In case you missed any of the events and panels, we highlighted some of the takeaways for you here.




By: Pierre Bouvard, Chief Marketing Officer, Cumulus Media and Westwood One.

 
How well can you remember key findings from this year's consumer media use studies?

South Carolina continues to undergo slow recovery from the devastating floods that inundated the state earlier this month and radio continues to unite its forces to help the community through this catastrophic time. Some of the efforts include...

 

iHeartMedia was honored with the "Best Media Vendor of the Year" award at Festival of Media Global Awards 2015.

Beasley Media Group, Fayetteville, NC was honored with the Carolina Schools Public Relations Award...


Ode to Joy The advertising community bid farewell to an icon and a source of inspiration to anyone who has ever tried to craft a radio commercial. Joy Golden, creator of several outstanding, award-winning radio campaigns passed away on August 29, 2015. Joy's most "famous" campaign was for...



Sources: Nielsen Total Audience Reports Q1 and Q2 2015; Nielsen PPM Markets Holiday 2014; Radio Show 2015; Advertising Week 2015; Radio Broadcaster Data compiled by RAB, 2015.