Total Wine & More is the country’s largest independent retailer of fine wine. In late 2016, they partnered with Katz Sports Marketing to execute a multi-appearance campaign that leveraged sports influencers in Boston and Los Angeles. The campaign included live on-air promotion during Boston Red Sox, LA Lakers and Rams Radio broadcasts, online and social media promotion, on-premise celebrity appearances and giveaways. Click here to view the full case study – congratulations to Katz Sports Marketing, WEEI in Boston and ESPN Radio LA on a crowd pleasing, results driven promotion that has already expanded to Minneapolis, MN, Milwaukee, WI, Gainesville, FL, Bay Area, CA and Houston in 1st and 2nd quarters of 2017.