No matter how you slice it, U.S. moms are a massive group of passionate and loyal consumers who are decision-makers, multi-taskers, media junkies and have a collective buying power of more than $2.5T....

 





       

As audience behaviors expand, contract, and realign, much time is taken up with the search for the latest answer to age-old marketing questions. Namely, where are the consumers? How can we reach them? What are their lives like? How can we do more with less?

 


It’s a coveted event and televised property that provides advertisers with a buzzworthy, one-day PR platform that most definitely drives awareness and water cooler chatter for brands, but it comes at a hefty price tag...


Total Wine & More is the country’s largest independent retailer of fine wine. In late 2016, they partnered with Katz Sports Marketing to execute a multi-appearance campaign that leveraged sports influencers in Boston and Los Angeles. The campaign included...





Sources:
“Moms Article”: M2moms fast-facts; PowerofMoms.com; MediaPost, 2016; Katz Radio Group Radio DJ study, 2016; iHeartRadio 2015; Nielsen Total Audience Report, Q3 2016; RAB SurveyMonkey Friends & Family Moms Survey Fun Facts: Nielsen Buyer Insights (NBI), Sales Effectiveness Analysis, Auto Aftermarket Retailer, Persons 18+, 2016; Radio: The Q2 2016 Nielsen Comparable Metrics Report; Digital: comScore October 2016; 2016 IAB/ResearchNow Cross Media Ad Effectiveness Study, 2016; Katz Radio Group OurMedia.com panel; RAB SurveyMonkey Friends & Family Sports Survey; GfK MRI 2016, Adults 18+; Scarborough USA+ 2016 (August 2015-November 2016), Adults 18+; 2017 RAB Friends & Family survey; Westwood One provided number of sports stations in the U.S. (not counting translators). Creative Corner: Westwood One Sound Awards; Advertising Age, 1/27/2017; GfK measurement 27.7 million listeners to the Super Bowl (P12+ estimate), with the new three-year average at 25.4 million.