By: Pierre Bouvard, Chief Marketing Officer, Cumulus Media & Westwood One

How well can you remember key findings from this year's consumer media use studies?

What is the weekly reach of television and AM/FM among much-coveted Millennials (18-34)?
According to Nielsen's Q1 2015 "Total Audience Report," Television's reach among 18-34's is only 76% and AM/FM is 93%.
How many Americans are reached daily by Pandora
and Spotify?
According to Edison Research's "Share of Ear" study, Pandora's daily reach is only 15% and Spotify's is only 5% - which means 85% of Americans are not reached by Pandora in an average day. Advertisers and agencies polled by Advertiser Perceptions overestimate the daily reach of Pandora and Spotify and the reality is they have nowhere near the reach of radio.
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What is America's number one mobile mass reach medium?
Per Nielsen, it's radio at 93%. Next is television at 87%, Smartphone 70%, PC 54% and tablet 35%.
For Amazon's Prime Day sale, which medium had the best conversion of advertising awareness to purchase?
Radio had the best awareness to purchase conversion at 52%, followed by online at 48% and television at 39%.