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National Advertiser Case Studies
See how some of America's biggest brands have used Radio to biuld brand and drive sales in this select collection of national case studies. This library was created by RAB's National Marketing Department, working to enhance Radio's visibility and role in the media plans of advertisers and their agencies.
Gain Detergent Cleans Up With Radio
Radio Builds Consumer Trust For ING Direct
Radio Expands BellSouth’s Reach
Radio + Pizza Hut = Cheesy Hour of Fun!
Radio Finds “Lost” Audience
OnStar Turns to Radio for "Personal" Touch
Radio Helps DaimlerChrysler Through Summer Doldrums
Elizabeth Arden Scores with Radio Promotion
Fox Uses Radio for "Real Time" Campaign
AT&T
Combines National/ Local Radio To Collect Users
Bud
Light Pours On The Fun With Radio
Coca-Cola Connects With Consumers Through Radio
Radio:
The Perfect "Showcase" For Chrysler
Pepsi
Pumps The Vibe On The Streets
How
Pizza Hut Gets It Hot And Fresh
Radio is Music to Sony's Ears
Radio Rules With Female Teens
Radio
Shows The Promotional Side Of Sears
Radio
Helps Sprint PCS Make Clear Connection
Radio
Helps Travelocity.com Take Off
Wendy's
Keeps Business Cooking with Local Radio
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