National Advertiser Case Studies

See how some of America's biggest brands have used Radio to biuld brand and drive sales in this select collection of national case studies. This library was created by RAB's National Marketing Department, working to enhance Radio's visibility and role in the media plans of advertisers and their agencies.

  • Gain Detergent Cleans Up With Radio
  • Radio Builds Consumer Trust For ING Direct
  • Radio Expands BellSouth’s Reach
  • Radio + Pizza Hut = Cheesy Hour of Fun!
  • Radio Finds “Lost” Audience
  • OnStar Turns to Radio for "Personal" Touch
  • Radio Helps DaimlerChrysler Through Summer Doldrums
  • Elizabeth Arden Scores with Radio Promotion
  • Fox Uses Radio for "Real Time" Campaign
  • AT&T Combines National/ Local Radio To Collect Users
  • Bud Light Pours On The Fun With Radio
  • Coca-Cola Connects With Consumers Through Radio
  • Radio: The Perfect "Showcase" For Chrysler
  • Pepsi Pumps The Vibe On The Streets
  • How Pizza Hut Gets It Hot And Fresh
  • Radio is Music to Sony's Ears
  • Radio Rules With Female Teens
  • Radio Shows The Promotional Side Of Sears
  • Radio Helps Sprint PCS Make Clear Connection
  • Radio Helps Travelocity.com Take Off
  • Wendy's Keeps Business Cooking with Local Radio






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