See how some of America's biggest brands have used Radio to build brand and drive sales in this select collection of case studies. This library was created by RAB's Business Development Group, working to enhance Radio's visibility and role in the media plans of advertisers and their agencies.
Additional Case Studies:
Media Plan of the Year 2010 winners were announced by Mediaweek magazine. Recognized in the $1-$10 Million category for Radio was Haworth Media's highly-effective campaign for Target Stores. See the sizzle video below.