RAB Member Benefits: 800-232-3131

RAB.com is best viewed with latest version of IE, Safari, Chrome or Firefox.


Case Studies

Case Studies


See how some of America's biggest brands have used Radio to build brand and drive sales in this select collection of case studies. This library was created by RAB's Business Development Group, working to enhance Radio's visibility and role in the media plans of advertisers and their agencies.



Additional Case Studies:

Ken Graff Automotive Case Study

Radio Amps Up TV Frequency

Amazon Prime Day Case Study

Media Plan of the Year 2010 winners were announced by Mediaweek magazine. Recognized in the $1-$10 Million category for Radio was Haworth Media's highly-effective campaign for Target Stores. See the sizzle video below.