Political Advertising

Navigating through the treacherous waters of Political Advertising can be a queasy experience, but RAB is here to help you get your sea legs.

Below you'll find myriad resources to inform and equip you and your political clients, whether you want to know more about issue advertising or just need the basics. As always, Member Response is just a phone call or email away, ready to answer any question or help in any situation.

Latest Political Articles
Below, find the 10 latest Articles on Demand articles. See the search options below to search the complete Articles on Demand library.
View Title Date Source
View ELECTION '08 WEB ADS FLAT AND 1.0 06/23/08 MEDIAWEEK
View TV STATIONS STAND TO GAIN IN CAMPAIGN 06/23/08 USA TODAY
View NATIONAL PUSH BY OBAMA ON ADS AND TURNOUT 06/22/08 THE NEW YORK TIMES
View OUTSIDE GROUPS TRY TO SWAY ELECTION 06/18/08 USA TODAY
View CANDIDATES TURN TO CABLE TO ADVERTISE 06/17/08 MULTICHANNEL NEWS
View MEDIA MATTERS FOR PARTY PLATFORMS 06/16/08 TELEVISION WEEK
View POLITICALS: WHAT SUMMER? ELECTION SPENDING IS CRANKING RIGHT UP BIG-TIME 06/12/08 MEDIA ECONOMY NEWSLETTER
View OBAMA THE MEDIA PLANNER 06/09/08 ADVERTISING AGE
View OBAMA OUTSPENDS RIVALS IN TV ADS, STUDY SHOWS 06/03/08 THE WALL STREET JOURNAL
View FOR NOW, MCCAIN HAS THE TV-AD SCENE TO HIMSELF 06/02/08 THE WALL STREET JOURNAL

More Articles
Click here to visit RAB's Articles on Demand library where you'll find more articles about political advertising.

Visit Get Out the Vote
This free conference was sponsored by The Radio Advertising Bureau & The National Association of Broadcasters on Wednesday, June 6, 2007 at NAB Headquarters. Downloads of session materials are available here

2007 Elections and Major Political Events
2008 Elections and Major Political Events (including up-to-date election results)

NAB Political Broadcast Catechism
NAB Political Broadcast Forms


Related Links

Links to Political Parties' Sites

For specific information about and for each political party, please check the links below:

Constitution Party
Democratic Party
Green Party
Libertarian Party
Republican Party


Links to Regulations and Advice on Political Advertising

The following sites provide insight into regulations regarding political advertising and/or clarification of those rules:

Election Assistance Commission
Federal Communications Commission Political Programming
Federal Communications Commission Electioneering Communications Database
Federal Election Commission
Federal Elections Commission – Special Notices on Political Ads and Solicitations
Statutes and Rules on Candidate Appearances & Advertising


Other Useful Political Sites

There are many sites offering Americans information on the upcoming elections, forums for candidates to address issues of interest groups, and the chance for citizens to sound off on issues and platforms.

American Civil Liberties Union (ACLU) Voting Rights Act
Answers.com – United States Presidential Election, 2008
Blue Eagle Commentary (over 700 political columnists plus hundreds of other resources)
Broadcast Law Blog
Campaigns & Elections
Center for Asian Americans United for Self Empowerment
Coalition of African American Voters
Elected officials and Issues & Actions
League of Women Voters
National Association of Latino Elected & Appointed Officials (NALEO)
Pew Hispanic Center
Political Resources Online
Politics1.com
Project Vote Smart
Real Clear Politics
Rock the Vote
SCBA Political Handbook
Smart Voters
The Joint Center for Political and Economic Studies®
The Pew Forum: Religion and Politics '08
Vote411.org – Election Information You Need
Voter Information Services
Voting and Registration in the Election of 2004
Washington Post Politics
Young Democrats
Young Republican
YouTube News & Politics




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Political Advertising FAQs

Click to visit the NAB Store
Visit the NAB Store for all the essential political advertising forms as well as a variety of other resurces you need to be an expert on the subject.
NAB Political Agreement Forms

NAB Political Broadcast Catechism

• Political advertising rules can vary depending on the market, so make sure you know the rules.
•Contact your state or local broadcast association for important information about elections and political happenings in your area.
Find your state association.



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